How to tap into the 83 Million Millennial Buyers!

Reblogger Carol Williams
Education & Training with Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.

Coal has some good tips for the HUGE Millennial market.  

Original content by Coal Infantino RS318386

The market is really starting to pick up and with the inventory of housing getting low, you need to know how to make your home stand out from the competition.  But how do you know where to spend your dollars to make the most impact? Well let's start with one of the biggest group of buyers out there the MILLENNIALS! 

Top 5 ways to tap into the Millennial pool

1. Flow and feel count!

To millennials, many rooms have new functions and, therefore, should look very new and different from the decor many sellers preserve from their move-in decades ago. TV rooms are now media rooms; bedrooms are now sanctuaries; bathrooms are spas; recreation rooms are man caves; garages are studios; closets are to die for. Keep in mind that rooms themselves are on the out. Open concept is the preferred "dream home" configuration. Sellers must disregard how they have used and enjoyed specific rooms to concentrate on transforming old rooms look to like the right new space. Hot real estate markets have millennials feeling that they are settling for less than they want. Give them something to be excited about when they prepare a an offer to buy your property.

2. An active lifestyle base yard

"High maintenance" is out especially around the yard! Temperamental roses, shrubs that demand pruning, bulbs that must be dug up each fall, plants that must be watered, lawns that need mowing, and anything that adds to millennials' "To Do" lists does not add value to them it adds to the work load!  You need to think environmentally-friendly, low maintenance landscaping along with anything fun, like hammocks, fire pits, outdoor kitchens, and party zones.  This is how you WOW your target audience!  You need to display more value than maintenance keep in mind that fish ponds and fountains look great but they will bring added chores.  Real estate professionals know when swimming pools are a plus or are considered a work zone by buyers.

3. Storage for the storage, and then a little more storage

Millennials are moving from their family home or a rental condominium, neither providing enough storage. Adding storage is equivalent to adding space — you can never add too much storage.  Add bins to keep these areas looking organized and easy for them to picture their belongings in these spaces.                               

4. Walkability Is Key

What's in the neighborhood can hold more value than what's in the house. How close are all those cool places and hot spots represents big value to young buyers. Millennials think of their dream home as the center of a universe of fun and convenience. Sellers need to switch from evaluating the area from their own point of view and consider it the way thirty-somethings do.

5. Bearable Trade-Offs

Urban lifestyles in major cities like New York are irresistible to most millennials until they start a family. Then, the less expensive, traditionally-safe suburbs look attractive. Sellers in the burbs should check with their real estate professional to learn which benefits local millennial buyers value most — proximity to train a station, a large entertaining-friendly yard, a detached home, great schools…to understand how the seller's home will rate against local attraction factors. According to Brent Fortenbury of CoreLogic, a global property information, analytics, and services provider, millennials favor the more affordable properties found in counties in the middle of the country over higher-priced east and west coast real estate.  The study revealed that "millennials are buying in markets they can afford, and specifically, where there are good paying jobs." 

For a full list of available proerties in York, PA click the link below

http://www.homesforsaleinyork.com/

Coal Infantino

Coldwell Banker

Coal Infantino

Coldwell Banker

1499 S.Queen St York, PA 17403

(717) 854-9242 Office

(717) 676-5545 Cell

Callcoalyork@gmail.com

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Rainmaker
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Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hey Coal,  
I reblogged this for you.  I'm not a very big fish on AR, but maybe a little more exposure will help you.  

Jun 08, 2016 03:05 AM #1
Rainmaker
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Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

Carol, that's a good idea to re-blog for someone who is trying to get followers.

Jun 08, 2016 03:27 AM #2
Rainmaker
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Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Thanks, Sybil Campbell   That's one thing I love about AR.  We have lots of opportunities to help each other..  

Jun 08, 2016 04:00 AM #3
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Rainmaker
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Carol Williams

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