It's a Marathon, Not a Sprint
There's a lot to be said about the title of this post by Dorie Dillard of Austin, TX. "It's a Marathon, Not a Sprint". Dorie talks about finding and knowing your Unique Value Proposition, and choosing a Geographical area to market to on a consistent basis. As agents, we want to become the "Go To REALTOR" in our market places.
Some like me made a business decision to market a Geographical area as a business model. Does that mean you will have instant gratification in obtaining listings? No. Why would you decide to market to an area if you might not achieve immediate results? Because you are in this for the long haul, you create a business plan that is far reaching.
The first think you do is to discover your UVP (Unique Value Proposition). You must identify and figure a way to utilize it so you can brand yourself. If you don’t know what your UVP is then ask past clients, a past boss, someone you’ve worked with (whether it was work related or on a volunteer committee). Don’t over think the question!
Once you identify your UVP then ask yourself “Who do I identify with and want to serve?” Once you know your UVP and understand who you want to serve narrowing down the communities that are a good fit is easy. Spending your time, energy and resources on the wrong community will not be successful!
Choose the area to that is the best fit to control market share. You will never have all the business and you won’t want all of it! You can be choosey to uphold your standards and values.
Why embrace geographical farming? It’s a powerful way to ensure steady and sustainable long term income! Remember this is a marathon not a sprint.
The label “Real state Farming” is appropriate, since you are literally growing your business, your reputation and your connection to a specify community. Consistency, visibility and offering something of value is the key to a successful real estate farm marketing plan.
It’s really quite simple..Establish and brand yourself to the community as the “Go to Realtor“and develop relationships with the residents! Let them know who you are and that you are a trusted resource. You will train them to choose you over your competition!
Remember: “People don’t care how much you know until they know how much you care! Theodore Roosevelt
Don't forget to visit my website: www.reloaustin.com
Dorie Dillard is the most frequently hired REALTOR® in the Canyon Creek Subdivision. “YOUR PERFECT PARTNER”
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