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Communication is Fraught #1

By
Real Estate Agent with Raleigh Cary Realty NC Broker #178638

This happened twice in one month:   Two different paralegals sent important documents  by attaching a pdf  file to the end of a long email chain on a different topic.  So the subject line had nothing to do with the document. 

 

The first time, I was corresponding with a paralegal about what time the sellers could come by the office and sign.  The subject line was "Sellers signing Friday."  After a pause, a response email came and the paralegal asked, "How does it look?"  The question didn't make a lot of sense, but I assumed she mean the time we had agreed on.  I replied, "It's fine."

 

A couple of hours later I emailed her to ask when I could expect the Closing Documents.  "I already sent them to you," she said.  "You said they looked fine."   I had no clue that there was a file attached at the bottom of a chain of emails about "Sellers Signing Friday."

 

The second time my buyer was waiting for a long-delayed survey.  She was told she would have it Monday, but when I called her Tuesday evening, she hadn't received it.   Annoyed, I called the paralegal the next morning.  "I sent it to her on Monday!" she said.  "Forward it to me, then," I told her.  "I'll make sure she gets it."

 

When she forwarded me the email she had sent to my client, the subject line was "Homeowners insurance" and the survey was tacked to the bottom.  I changed the subject line to "Survey attached" and sent it to my client with an explanation. "I saw the email," she said, "but I thought it was a duplicate and deleted it."

 

Here's a rule for email correspondence:   Make the subject line match the content.  If there's an attachment, say so!  Reference the attachment either in the subject line or  in the first line of the email.  Nobody scrolls down just to case something might be there!  

 

There are times when it's good to be subtle.  Emailing important documents is not one of those times.

Posted by

                              Dianne Goode signature   

 

 

 

 

Helping nice people get from where they are to where they want to be.

 

 

James Dray
Fathom Realty - Bentonville, AR

Good morning Dianne.  I had an agent send me an email last week asking for my signature on a document she had already sent a few weeks before.  I looked everywhere including my spam and could not find anything.  After a few emails she found she had not sent it.  My question is if one doesn't respond in a timely manner why wait, make contact and find out what is going on....  Sorry  for the long comment

Jun 13, 2016 08:16 PM
Dianne Goode

Hi James. You would think we all would have learned not to * assume * that an email sent has been received.  As receiver I try to acknowledge and as sender I ask for confirmation.

Jun 13, 2016 09:08 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

This is so important and I bet it happens all the time because people just don't think about it. Should be FEATURED!

Jun 13, 2016 10:12 PM
Dianne Goode

Thanks, Sharon!  It is important -- email is our primary means of professional communication.

Jun 16, 2016 11:10 PM
Jim Smith
The Property Management Company - Round Rock, TX
Broker,CRS,GRI,RMP,CNE,TRLP

As a property manager, we do the vast majority of our business via email.  Our policy clearly states that all emails shall have the address of the property and the specific topic(s) of the contents.  If more than one issue is addressed, the email is organized in a numbered bullet-point format for later reference, if needed.  Finally, we ask for a confirmation of receipt (not just the auto one provided by the email account) from the receiver(s).  We are charged with maintaining proper records, and this method greatly reduces mis-communication and lost information.

Jun 14, 2016 11:33 PM
Dianne Goode

Those are excellent protocols to follow and I implement similar ones.  Now to spread the word ..

Jun 16, 2016 11:11 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Via Email is how we live now, my  Escrow Company only has two items in a transaction that needs to be printed and signed: Loan Documents and the Grand Deed everything else is via Internet and indeed it helps if you send the right stuff:))Endre

Jun 15, 2016 04:20 PM
Dianne Goode

Indeed it does help.  And if you're looking back through a list of emails for a particular piece of information or a document, a relevant subject line can save time and aggravation.

Jun 16, 2016 11:12 PM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing your experience.

Have a great Friday and an outstanding weekend.

Jun 16, 2016 10:15 PM
Dianne Goode

You too!

Jun 16, 2016 11:13 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

 

                        Thank you Dianne Goode for my ah-ha moment. 

Jun 18, 2016 10:53 AM
Dianne Goode

Thank you, Kathy!  It's always an honor to make your list  : )

Jun 18, 2016 10:55 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Dianne Goode ,

So glad I caught your post on Kathy Streib's post on her "Ah-ha" moments for the week. This post should be featured. I try and cut the string of emails for exactly this reason..the subject line can sometimes be so confusing when emails go back and forth!!

Jun 18, 2016 09:31 PM
Dianne Goode

I do that too, change the subject line to reflect the new topic.

Jun 18, 2016 10:55 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I am glad I got this from Kathy Streib  too - it is a great lesson for all of us! 

Jun 18, 2016 09:41 PM
Dianne Goode

Hi LIse.  The question is, how can we get the lesson out into general consciousness?

Jun 18, 2016 10:58 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Dianne. Thanks for bringing it up! It ticks me off too! Enjoy your day!

Jun 18, 2016 10:49 PM
Dianne Goode

Hi Wayne, thanks for stopping by.  

Jun 18, 2016 10:58 PM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Last week, a colleague's assistant sent a contingency removal demand with a a short deadline via email and did not make any attempt to call or text and let me know she sent it or to see if I had received it.  It wasn't a problem because we were removing it anyway, but it could have gotten pretty ugly.

Jun 19, 2016 12:31 AM
Dianne Goode

Careless emailers put the burden on the receiver to be hyper-vigilant, lest important information be missed.  More uncertainty means more drama and more stress -- not good.

Jun 19, 2016 12:38 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Dianne

Make the subject line match the content makes so much sense. I have had siilar issues. There are so many involved in transactions, and with lots of cc's and Reply Alls email threads can get pretty complicated and it can be easy to miss a communication or a document. I'd say if it's important for all to see, or when sending a document, make it a new email to those who should receive it

Jeff

Jun 19, 2016 12:43 AM
Dianne Goode

Yes!  An attorney or even a busy agent has multiple listings as well as multiple transactions underway. A subject line that says something vague like "Question" is not helpful.

Jun 19, 2016 08:45 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

About 95% of eMail correspondance the subject has nothing to do with current context.

I always leave what my expectation is with my phone # under subject to make it known what it is about. Oh, I could not find you phone #......

It takes a few seconds but it is effective.

Jun 19, 2016 12:47 AM
Dianne Goode

Just so it's somehwhere!  Like many agents I have my phone number in my signature.  An agent I worked with recently apparently does all her business on her iPhone -- no signature.  So I had to dig around to find her number every time.

Jun 19, 2016 08:47 AM
Matt Brady
Watermark Capital - Del Mar, CA
One of San Diego's Best Equity Advisors

Just taking  seconds to change a subject line to make it easier for the recipient is a good rule just to be courteous. Selfishly the easier I make for the people I am trying to get something done for me the better it is for me. On every email to my operations I include the borrowers name on the subject line so they do not have to search through the document to determine what to do with it.

Jun 19, 2016 03:23 AM
Dianne Goode

Hear, hear!  Yes, reference the transaction in the subject line.  That's not asking too much.

Jun 19, 2016 08:48 AM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

With different escrows and offers in the works, I ALWAYS have the subject line at least include the NAME of my client or ADDRESS. I have since decided ADDRESS. And then, yes, follow the address with WHAT It PERTAINS TO.

Jun 19, 2016 03:59 AM
Dianne Goode

"Jones purchase of Doodlebug: Survey."  I do that when I send a query to a paralegal, knowing she has a stack of transactions in the works.  It's a good idea between agents, too. 

Jun 19, 2016 08:49 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Yes indeed, it's called a "subject line" for a reason. It's supposed to explain the subject of the email. Many emails would get deleted if they weren't accurately labeled.

Jun 19, 2016 07:13 AM
Dianne Goode

Hi Kat.  No doubt many emails do get deleted or digitally mislaid.

Jun 19, 2016 08:50 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

I may have though the same - Dianne Goode I continue to get emails from a law firm that are confidential that have nothing to do with me ---- I continue to address the problem but every six months or so something is faxed to me not even emailed

Jun 19, 2016 07:35 AM
Dianne Goode

Hi Hannah.  I would blame auto-complete for that. Sometimes I've looked at a message in my own Sent mail and realized it went to the wrong person.

Jun 19, 2016 08:51 AM
Mary Ann Smith,
Keyes 786-278-6598 www.MarySmith.Keyes.com - Kendall, FL

Great post.  I always make the subject about what the contents of the email is about.  Anytime you have attachments you should make certain that you say so.  A timely reminder.  Also always follow up confirm with the other party.

Jun 19, 2016 10:08 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

The same thing happened to me just the other day, also from a paralegal. If sending an important attachment, start a different email. How hard can it be?

Jun 19, 2016 11:46 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This is a good rule of thumb

 Make the subject line match the content.  If there's an attachment, say so! 

Jun 19, 2016 12:29 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Hi Dianne, It doesn't take that much time to do it right and I can see why these shortcuts can cause a document to be overlooked. Do it the right way the first time.

Jun 19, 2016 11:34 PM