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Real Estate Farming Postcards Ideas

Services for Real Estate Pros with Listing Grabber

There is a lot of money to be made in real estate farming.  The key to doing it is frequent mailings with the right content and the right postcard ideas.  This is what we do day in and day out with our clients, ranging from one end of the country to the other.  Surprisingly, it is actually one of the biggest unknowns for most real estate agents.  How do you do real estate farming with postcards and how do you make it successful? Let’s talk about what it is that makes real estate farming postcards ideas work.


Real Estate Farming Postcards Ideas

If you are reading this, I’m assuming you are one of two types of agents: You are a smaller agent and you want to get a basic course on how to do real estate farming with postcards or you are a serious agent and you want to make real estate postcard farming an integral aspect of your business.  If that’s you, then there are definitely some advanced things you can do that will knock it out of the park in producing results.  We’ll go into more detail in our next blog.  For now, let’s talk about the first method.

Basic Real Estate Farming Postcards Ideas

If you want to dabble in real estate postcard farming and want some ideas that will give you the greatest amount of success with the least amount of effort then hands down, the most important thing you can do is send just sold postcards on an ongoing basis.

You want to mail the farm at least once a month.  During the listing season when everyone is putting homes on the market to list, consider mailing it twice a month.  See our recent blog on “Just Sold Postcard Wording That Works” to understand how to send out just sold postcards.   It doesn’t matter if your recent sales are in the farm that you would like to target or not.  The most important thing that matters is that the photo you use for the home you sold represents the types of homes in the farm that you are going after.  So if the exterior does not represent those homes, simply use an interior photo so you can still show off the sale.

Let’s assume you don’t have two sales you can send during a single month.  Pull a sale you made in the recent past and relabel the card from “Just Sold” to “Sold.”  This allows you to show off a sale even though it’s not a “Just Sold” sale.

You may also ask, “Why ‘Just Sold’ postcards?”  These are the easiest postcards you can send that articulate to homeowners that you are actively selling homes.  This is the #1 thing they want to know when they select an agent.

So let’s recap.  If you want simple real estate farming postcards ideas that work, send just sold postcards a minimum of once a month and twice a month during peak season.

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About the Author

Beatty Carmichael- A veteran direct response marketing expert.  View some of the techniques he's developed to help real estate agents get more listings.  Learn more at www.ListingGrabber.com.   


James Dray
Fathom Realty - Bentonville, AR

Good morning Beatty.  Barbara Todaro would agree with you on this one.  She is a great source of information, check her out.

Jun 16, 2016 08:54 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Beatty Carmichael great post.... offline marketing will always have its place with real estate marketing.... I've been using direct mail marketing of postcards for decades...it's never failed me... great way to target market...

Jun 16, 2016 09:10 PM
Jennifer Mackay
Counts Real Estate Group, Inc. - Panama City, FL
Your Bay County Florida Realtor 850.774.6582

Beatty Carmichael thanks for your insights - I've not done mailouts in ages. Maybe one day I'll re-visit this method

Jun 16, 2016 09:34 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I haven't done postcards in 12+ years , but we have much better call to action tools today to get response rates up .

Jun 16, 2016 11:43 PM