In other posts I have written about the importance having a well rounded positive online reputation. Having a great online reputation increases the ROI of your marketing dollars.
Monday while I was attending the Real Estate Mastermind Summit in Las Vegas, Tom Ferry was the speaker and he told us he was asked to attend an event at Google wherein the movers and shakers of real estate marketing came together to discuss strategies. Tom put up the following slide:
Google, using stats and surveys, determined what was most important to the consumer when selecting a real estate agent. It’s hard to see in my photo, but TRUST was number one at 49%. In second place was EXPERIENCE at 15% and so on down the list. TRUST represented half within this study.
So how do you get trust? Obviously direct referrals from their friends communicates THEY trust you. Some trust may come into play after meeting you. In 2014, Placester and T3Experts conducted research regarding online reviews. They found 85% of consumers use online reviews to evaluate local businesses and professionals. They also found 90% trusted peer recommendations like online reviews 6.5 times more then traditional advertising. The percentages of consumers looking to online reviews for Realtors is growing each year. Your online snapshot is everything. You need to get reviews where they count. Google, Yelp and Facebook.