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Google says 49% of real estate consumers look for trust

Services for Real Estate Pros with Agent Reputation

In other posts I have written about the importance having a well rounded positive online reputation. Having a great online reputation increases the ROI of your marketing dollars.

Monday while I was attending the Real Estate Mastermind Summit in Las Vegas, Tom Ferry was the speaker and he told us he was asked to attend an event at Google wherein the movers and shakers of real estate marketing came together to discuss strategies. Tom put up the following slide:

Google, using stats and surveys, determined what was most important to the consumer when selecting a real estate agent. It’s hard to see in my photo, but TRUST was number one at 49%. In second place was EXPERIENCE at 15% and so on down the list. TRUST represented half within this study.

So how do you get trust? Obviously direct referrals from their friends communicates THEY trust you. Some trust may come into play after meeting you. In 2014, Placester and T3Experts conducted research regarding online reviews. They found 85% of consumers use online reviews to evaluate local businesses and professionals. They also found 90% trusted peer recommendations like online reviews 6.5 times more then traditional advertising. The percentages of consumers looking to online reviews for Realtors is growing each year. Your online snapshot is everything. You need to get reviews where they count. Google, Yelp and Facebook.

Kartik Subramaniam
Adhi Schools, LLC - Rancho Cucamonga, CA
Market Analysis--Educational Content, Adhi Schools

Very cool post, this is important information. I think everyone in this business knows how important trust is, but stats like this show not just what traits real estate pros must develop, but also what traits need to be marketed. Thank you for the post, more people should know this. 

Jun 09, 2016 08:20 AM
CJ Hays


Jun 09, 2016 08:54 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

This is very encouraging news especially for newbies. There is no way around being experienced when you are new. But if you hit the mark on the other categories you can shine with a customer!  

Jun 09, 2016 09:59 AM
CJ Hays
Agent Reputation - Las Vegas, NV
Reputation Marketing & Websites for Realtors


Jun 09, 2016 11:04 AM
1~Judi Barrett
Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Great blog post.  Our office prides itself on being trustworthy and having integrity.  It's nice to know that may be part of the reason of our success.   

Jun 09, 2016 11:57 AM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I think, the professional picture is very important. If you can not properly present yourself, how you can be trusted with presenting a home?

Jun 10, 2016 03:58 PM