The Top 20 List

By
Real Estate Agent with Keller Williams Greenville Central

So I was reading in my Real Estate Agent Magazine an article about asking your sellers for a list of 20 of their friends and family. Names, addresses and phone numbers. This is what the author called indirect seller referral system. What he does with this list is sends a letter out as if it is coming from the sellers. The letter simply states that they are going to be moving and that the house is on the market. He includes a spec sheet of the home along with the mailing of this letter. He lets the buyers know that their friends may know someone who wants to live in the neighborhood or the people they know may know someone who knows someone kind of thing. For the letter, he says to create letterhead as if it is coming from the seller, mention in the letter that the Realtor will be calling to follow up.

He then follows up with them a week or so later after mailing the letter to let them know that there is going to be a special open house. This is only open to the people that the letter was sent to and a friend if they know someone who might be interested.  

Once they come to the open house, ask to add them to your database. If they don't come to the open house, then send them a handwritten note saying sorry that we missed you at the open house. We had x number of people come to Mr. and Mrs. Buyers home. If you, or anyone else you know would like to find out more about their home cal 123-456-7890.

I am reading this and think it sounds great and really easy as a listing agent, but I am sitting here wondering if it would help in selling the home and would the sellers really give you this list.

Soooo I ask who has done this?

Has it worked?

How did you ask?

How did your sellers respond?

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Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor
Crystal, the concept is good but the execution needs work. 20 names is a lot to ask. Not everyone can come up with 20 names - just like that - and even if they could they may hesitate in sharing them. I go for one or two at a time.
Apr 29, 2008 11:33 AM #1
Rainmaker
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Bill Kennedy
Keller Williams Realty - Greenville, SC
Homes For Sale Greenville SC
Sounds like another great way to add to the database!  Try it out and see how it does.
May 01, 2008 03:04 PM #2
Rainmaker
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Alan Langstone
Mount Pleasant, SC

Hi Crystal,

Interesting post.

I can't decide if I like the idea or not. I think I shall give it further thought.

I could see that good friends may be of value to the seller.

Have you tried it yet?

May 25, 2008 02:15 AM #3
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Crystal Corr

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