Anyone that has been in the Real Estate Business for any length of time knows that the hardest phone call to make is the infamous..."your listing is due to expire....". I must say, that as a rookie agent, it was a very difficult task for me. After many years of crossing my fingers and hoping that the respondent on the other end would say "yes", I realize that it is a really easy call to make, that is, if you are doing what your employer(seller)expects. As I look back, my hesitation was because I felt it was not deserved.
Your job position will be retained if you simply keep your sellers abreast of market conditions, market their home to the fullest and most of all communicate. That is right, the "C" word, even in situations where you have absolutely nothing to tell them of value, these folks just want to hear your voice. On numerous occasions I have called to say hi and I was thinking of you today. Sometimes several weeks before a listing expires I update my market opinion and meet with them to review. There are many forms of communication that are positive and directly do not involve "why has my home not sold or when is my home going to sell". In this market that is difficult question to answer. I know that in my County, our market time is exceeding a six month listing. My "newer" agents are not accustom to asking for renewals. I encouraged all of my agents to start consistent communications with their sellers. With all the communication tools available now it is effortless. This has been most effective for us and we have had powerful outcomes.
It is back to basics for everyone.
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