Successful Realtors® have the same number of hours in a day as struggling ones. The difference is the most successful ones have built amazing habits to fill those 24 hours – and that includes their marketing habits.
Sure, successful people can invest more money into their marketing campaigns and grow their success to even greater heights. It’s a virtuous circle when you’re on the right side of it.
But there are a number of good habits and things you can do that don’t cost you any money. They just take a bit of your time and commitment.
So here are some free habits that most successful Realtors® share.
They’re Never Too Busy for Marketing
The words “too busy for marketing” are not in their vocabulary. Is Coca-Cola too big to worry about marketing? No, they’re the biggest because they always focus on marketing. And successful Realtors® are busy because they focus on marketing.
So set aside some time every month to work on your marketing plan, and put it on the calendar.
“Like anything else in business and life, the key to marketing success starts with making time for it. Block out a certain amount of time each day and/or each week that you’ll devote to marketing (for example, one hour a day or five hours a week total),” wrote Rieva Lesonsky, CEO of GrowBiz Media.
“This time might shrink a bit when you’re super-busy, but marketing should never disappear off your to-do calendar altogether. If you need motivation, think about the last time you had no business in sight. Brrr.”
They Use Proven Marketing Tools, Not Trendy Ones
Not all tools are created equally. Most will seem amazing when they burst on the tech scene. But many will fold or become obsolete because you’ve even updated the software.
So before you upgrade to a new client relationship management tool (CRM) or appointment booking software, consider the time it takes to transition all your data and systems to this new tool, and how much would be wasted if you do it again in a year.
Free tools are no longer free if they cost you too much of your time.
They Blog and Contribute to Other People’s Blogs
The blog is not a trendy marketing tool. It’s a prerequisite these days.
Find time each month to blog. This could be twice a month or twice a week. It doesn’t matter how often you do it. The important part is that you stick to your schedule and it becomes a habit.
Also, try to find opportunities to blog on other people’s sites. These guest blogs are massively helpful in boosting your search engine optimization (SEO), because they will have a link back to your own site. They also help establish you as a thought leader in your area.
So look for opportunities that are outside of real estate, but could still use a Realtor’s® perspective. For example, pitch a story to a parenting blog about what new parents will need in a new home.
When you write a guest post, be insightful, be helpful, and let your personality shine through. But do not take this as a chance to sell yourself. Your expertise should do that for you.
They Have Exclusive Marketing for Their Existing Network
You can’t afford a giant billboard off the highway. That’s OK. You don’t need one yet.
You are going to generate most of your new business through old customers and contacts. In fact, 75 percent of a real estate agent's business comes from referrals and word of mouth. So focus a lot of time keeping in touch with your existing clients and contacts with things like newsletters, and thank-you notes. And don’t just rely on email – take the time to invest in proven printed materials!
These four tips give you somewhere to start. Set aside time to do these things, using proven marketing tools. Also find the time to blog, and work on your existing network of contacts. You’ll find that success will come much more easily when you have the right habits!