Even if you don’t know exactly what a personal brand is, you know you want one. And you should.
Experts will forever debate the exact meaning of a brand. Is it a name? A logo? Something more, or something less?
Here’s the simplest version: when I say the name Nike®, the brand is everything that pops into your head next. It’s the swoosh logo, it’s Michael Jordan and Tiger Woods, and the phrase “Just Do It.” These are all things Nike® has done to build their brand and create a clear difference between them Reebok® and Under Armour®.
You don’t have billions of dollars at your disposal, but that doesn’t mean you can’t build your own brand. Here are a few reasons why successful Realtors® have a solid brand.
It Separates You From the Competition
Stand out from the competition by selling what makes you truly unique. But keep in mind, discovering what makes you truly unique is not easy.
Everyone else is selling themselves as trustworthy and an expert in your area. So what makes you better than them?
“In today’s real estate landscape, there is no room for being another face in the crowd. You have to separate yourself from the competition by being more appealing to your target audience. You can achieve that by creating a recognizable personal brand,” wrote Jarad Hull, CEO at Blueroof360.
“Before you begin, realize that you are the brand, for better or worse. The face you see in the mirror every morning is your starting point. Use this to your advantage — because nobody else can be you.”
It Helps You Own Your Online Presence
Once you have a brand, you have to own it. Figuratively and literally. That means you have to go out and buy the domain, and nab all the Twitter handles and other social media credentials to match it.
“Wouldn’t it be great if whenever someone Googles your name, the search engine immediately delivers everything about you: website, social media accounts, LinkedIn profile, etsy store, wherever you’re hanging out online, it’s all right there, and it’s well-crafted and professional,” wrote Social Media Strategist, Christina Berry.
“That’s an important part of personal branding.”
It Makes You Memorable
Take a look at some of the real estate brands listed here. They’re all very different, but it doesn’t matter if you’re positioning yourself as the Geeky Girls, or “The Skydiving Agent.” You need to define your brand, so people can find you online without having a business card, postcard, or brochure handy. People should be able to just Google something memorable like “geeky girls + real estate” to find you.
Are you the pet-friendly Realtor who knows all the best neighborhoods for dogs? Or the new family Realtor who helps people buy their first homes?
It’s up to you to find out what separates you, use the internet to sell the heck out of it and make you memorable in people’s minds.
It shows up in everything from your business card to your branded stationery. If you need to update your print materials, you can easily create your own design online, and make sure your brand resonates with customers.