The Power of Postcards for Real Estate Agents

By
Services for Real Estate Pros with RealSupport Inc.

In the age of digital marketing, it's easy to overlook tried-and-true methods of staying in touch with leads and past clients. In a recent article published by Inman News, Deidre Wollard explained why postcards should be part of your real estate marketing. We're sharing the highlights here, along with our own research and suggestions!

When it comes to direct mail, postcards are preferred by consumers. According to the Direct Mail Association, a 2013 survey shows that 50.9% of consumers found postcard marketing pieces "useful." Information sent via postcard was deemed more useful than letter-sized pieces of mail, or mail sent in oversized envelopes.

Adults aged 45 to 54 are most likely to respond to direct mail marketing. Coincidently, the average age of a second home buyer is 47, according to Fannie Mae. Real estate agents who sell vacation homes should consider postcards among their marketing strategies.

The average household receives 19 pieces of mail per week. This is down from about 25 pieces of mail just a few years ago. Now imagine how many emails, Facebook posts and tweets the average household receives in a week. Properly-targeted postcard campaigns can give you good impact for the money!

Direct mail postcards for real estate aren't limited to "Just Listed" and "Just Sold."  Consider sending postcards for market updates, open house announcements, neighborhood news and community events. Remember, surveyed consumers regard postcards as the most useful type of direct mail marketing. Be a source of information!

For prior clients, also send postcards to recognize birthdays, anniversaries and seasonal messages.

Use direct mail marketing consistently. A monthly postcard can help build a client relationship! 

Need help strategizing and expediting your postcard campaign? RealSupport can design your postcard, create messaging targeted to your audience, and manage the entire process. Contact RealSupport today for your personal consultation!

Bonita Breit

Copywriting and Marketing Specialist

RealSupport, Inc.

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Rainmaker
1,678,561
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Sounds  like a great idea to have someone else take this over! Great information to share

Jun 12, 2016 08:24 PM #1
Rainmaker
583,350
Peter Mohylsky
PrimeSouth Properties - Santa Rosa Beach, FL
Let me help you find your path to the beach.

I believe in the power of printed media.  I send out postcards as well as monthly news letters.

Jun 12, 2016 08:48 PM #2
Rainmaker
707,379
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Most of us here (on ActiveRain) are familiar with postcard marketing because Barbara Todaro has written about it so often. And now with EDDM is is even better.

Bill Roberts

Jun 13, 2016 12:28 AM #3
Rainmaker
4,996,552
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Direct mail marketing is a powerful method of offline marketing to search for fresh new inventory....I've been doing it for decades....

Jun 13, 2016 12:30 AM #4
Rainmaker
1,834,013
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I haven't done postcards for 12+ years . I may have to reconsider .......

Jun 16, 2016 05:59 AM #5
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