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Why Do Those Letters Work???

Real Estate Agent with Serving the Greater Phoenix and Scottsdale Metropolitan Area BR534744000 & BR540649000

This post inspired by a question from Harry F. D'Elia on another blog post:


Turning The Page


What letters?


The letter sets authored by our very own 'Rainer Marte Cliff...


I'm going to post a couple of snippets taken from the freely accessible samples - with a link to said samples - and explain why Suzanne and I believe that Marte's content is the most comprehensive and robust, and fits well with how we do business.


Letter #3 in “The 10-Letter For Sale By Owner Set”


"Begin with getting the complete legal description of your property - your tax number is not sufficient! Also make note of your tax and insurance payments and any special assessments, homeowner association fees, etc. While you're at it, gather your heating and electrical bills for the last year so you can disclose average costs. Unless you have the information on blueprints, measure the house so you can disclose the square footage."



The verbiage above IMHO highlights the "heavy lifting" a For Sale By Owner is undertaking - perhaps gives them pause for thought about...."Maybe I ought to get some help!"




Letter #5 in “The 18-Letter Seller Advice Set”



"One of the steps in marketing is to post photos and descriptions on line. Today, 92% of all buyers begin their search on the Internet, so a serious seller can't afford to skip this step. Pictures and their descriptions can either create a desire to see the home in person - or cause those buyers to skip over it entirely.


That means the photos must present your home at it's best - inside and out. As an agent, my job is to get the angles and lighting right. Your job as a seller is to be ready for the photo shoot."


This is right in line with out "Ready for Showtime" philosophy and business practice.  No photos until the property is "Ready for Showtime"!


Full disclosure - we receive no financial benefit for promoting Marte's work.  We are just two of her "raving fans"!




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All images purchased and  licensed from Shutterstock , shared from YouTube, sourced from Vectortoons, or were taken by the author unless otherwise noted.

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About the Authors - Updated 2018

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!

Tony Marriott - Chief Executive Officer - Haven Express @ Keller Williams Arizona Realty

Suzanne Marriott - Chief Learning Officer - Haven Express @ Keller Williams Arizona Realty

Associate Brokers, REALTORS
Haven Express
Keller Williams Arizona Realty


Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Wow! Thank you so much! 

You're correct about what I had in mind in writing the FSBO letters. While each one offers helpful information, it also demostrates the fact that there's a lot more to selling a house than just putting up a sign - it's WORK, and they just might need some help. 

The seller advice letters were written to reinforce all the things you probably told them or will tell them at the time of listing. The idea is that they might help you get more cooperation from sellers, and thus sell their homes more easily. 

Jun 14, 2016 04:33 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I clicked on your post and I feel like I've been down the rabbit hole.  Must have been an hour ago and I'm still here reading.  Great share.

Jun 14, 2016 02:11 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty

You are very welcome Marte Cliff - and thanks for confirming my interpretation!

Jun 14, 2016 11:36 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Coldwell Banker Realty

Thank you Tammy Lankford, - have you made it back yet?!!

Jun 14, 2016 11:36 PM