Undoubtedly you’ve heard about Quicken Loans’ new Rocket Mortgage by now. I don’t watch TV and even I have seen their ads. OK, I watch the news.
Quicken didn’t get to be the biggest lender in the country without very savvy marketing, and Rocket Mortgage seems magical…until it explodes. Here’s how to prevent yourself from becoming a casualty if you just can’t help it and you do apply for one.
Rocket Mortgage by Quicken advertises “it takes eight minutes to receive a full mortgage approval online.” From millennials to exhausted fortysomethings chasing kids and a job, who wouldn’t want to “simplify” their home-buying process this way?
But here are the facts:
