Five Things Your Real Estate Website Must Have

Services for Real Estate Pros with BRE# 01392374

If you leave certain things off of your real estate website, you’re leaving money on the table and daring your leads to go elsewhere.

You may have a beautiful and expensive website, with all the bells and whistles. But if you don’t have the following must-haves, you’re going to have an expensive site that doesn’t perform.

Every Real Estate Website Needs: A Simple Contact Form

Make it as easy as possible for people to get in touch with you from anywhere on your site at any given time. Don’t make them work! And don’t make them click around too much to get in touch with you.

Use a simple form or sidebar on all your pages as part of your design, but carefully consider what information you need to collect.

“A long contact form can be very overwhelming to look at and scare your potential customer right off your website. Keep the number of fields on your contact forms between 3 and 5 max,” wrote Marvin Russell, Founder of MySiteAuditor and Checkli.

“If your website offers a service, then your contact form shouldn’t try to sell that service. It should only try to get your foot in the door by asking a few basic questions. was able to increase conversions by 26% by removing 1 field from his contact form.”

Every Real Estate Website Needs: Local Listings

This is what many website visitors are here to see. Don’t put too much branding between your visitors and your listings. People may like you, you may be amazing, but they’re here to see houses. So keep your listings fresh, current, and easily accessible.

Use this great article that explains how you can quickly and easily integrate MLS listings onto your site (for free or cheap) by using Wordpress plugins.

Every Real Estate Website Needs: An Active Blog

The key word is active.

That can mean a lot of things to a lot of different people. This may mean twice a week, or twice a month. The number isn’t that important. The key thing is that you come up with a content schedule and stick to it.

Also, make sure your blogs have real value. Of course, every listing should get it’s own blog and landing page. But make sure your blog contains more. Helpful advice on how to buy a home is always welcome. It also makes you look like an expert, not just a salesperson.

Every Real Estate Website Needs: Local Events

Don’t ignore the value of this. It goes beyond just doing favors for local businesses and clubs. It makes you look like a pillar in the community, and in-touch with everyone. By listing local event on your website, you can become a go-to site for reasons other than your listings, which is great for your brand.

It also helps your search engine optimization (SEO) when these events’ web pages link back to you. Backlinks are SEO gold and what puts you above the other guys in search results.

Every Real Estate Website Needs: A Simple Web Address

Read your website’s web address (URL) over the phone to someone. How slow did you have to read it? Did you have to repeat it? Have you had people type it in wrong? These are all signs your website’s URL is too complicated. It should be easily read out loud and easy to remember.

“Forget about hard-to-spell, long and clever words or anything too complex—unless you want to make it hard for people to remember your URL. Do yourself a favor: dump the cutesy names and don’t use numbers—they won’t help. Best practice? A name with only one possible spelling,” wrote Tom Lowery, entrepreneur, author, corporate training specialist.

So if you’re building a new site, focus your time and money on simple and intuitive contact forms, dynamic listing feeds, a well thought-out blog, local events, and a simple and memorable URL. If you already have a site, review it for these things.

If you have a new URL make sure all your print materials like business cards and brochures have the correct info. If you need to update your print materials, you can easily create your own design online, and make sure your brand resonates.


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Margaret Kapranos
Century 21 Real Estate Alliance - San Francisco, CA
San Francisco Bay Area REALTOR. 415-608-5070

Love the idea about local events! Thank you!

Jun 18, 2016 02:47 AM #5
1~Laura Filip
1~Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing your thoughts I agree make it simple and clean. Have a blessed day. 

Jun 18, 2016 03:43 AM #6
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post!  They also need a site map to  help Google index the site, from what I'm told.  Simple is good!

Jun 18, 2016 05:02 AM #7
Ann Nguyen
eXp Realty of California, Inc. - Truckee, CA
Lake Tahoe Truckee Homes For Sale


I am planning to write more posts on local events...very good advice. Thank you!


Jun 18, 2016 07:34 AM #8
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I've got everything. However, I don't post all local events but that's not my primary focus. Even so, my branding is doing well and I think most people have heard of me/my company because of our highly ranked website.

Jun 18, 2016 08:08 AM #9
Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I have to agree with the contact form with name and number easily visible for people to contact the agent.

Jun 18, 2016 08:12 AM #10
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

I am in the process of changing my website and these are great tips.  Thanks for posting.

Jun 18, 2016 08:49 AM #11
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

A great recipe for success for a website or blog. I don't have an Events Listing but write about them in my blog


Jun 18, 2016 09:42 AM #12
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Google use to like the local event scene, but now, not so much. Their algorithym wants you to be about just one thing.  You are either real estate or local events.

Jun 18, 2016 11:41 AM #13
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I can actually say, I got all that.  I'm excited. Not sure that ever happened.

Jun 18, 2016 12:27 PM #14
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Nadine Larder These are very good tips for real estate website.

Jun 18, 2016 01:25 PM #15
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Nadine Larder well said - ACTIVE blog! By definition, Blog is a WEB LOG - and should be refreshed frquently.

For some, write few blogs and forget it - and that strategy does not work.

All good points. Thanks for sharing.

Jun 18, 2016 02:47 PM #16
Robert May
Robert W May - Lethbridge Real Estate - Lethbridge, AB
Real estate consulting

The only one of these tips that i am not a fan of is local events.  There is far too much competition in advertising of local events to spend the time to continually update and post local events to my websites, and a reciprocal backlink is of little value.  There are just far better things to put that effort into than local events.

Jun 18, 2016 05:40 PM #17
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

These are all great tips/ideas... I am in the middle ofupdating my web site and want to make sure it is effective!  thank you !

Jun 18, 2016 06:27 PM #18
Kat Palmiotti
406-270-3667 (MT), 914-419-0270 (NY), Broker in NY with Grand Lux Realty and in MT with (coming soon!) - Kalispell, MT
The House Kat

That's an excellent list and I agree with all those items.

Jun 18, 2016 08:08 PM #19
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Being available and responsive must be a ten or everything else is questionable

Jun 18, 2016 11:28 PM #20
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the great tips. I will bookmark this post for later"

Jun 19, 2016 12:22 AM #21
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Thanks for sharing!!!

If you have a new URL make sure all your print materials like business cards and brochures have the correct info. If you need to update your print materials, you can easily create your own design online, and make sure your brand resonates.

Jun 19, 2016 08:45 AM #22
Wan Lim
Exit Realty - Denver, CO
Associate Broker advising the Denver Metro area!

I just got my website up and running, it was nice to see sort of a "checklist" to make sure I didn't miss anything that is necessary, thanks! 

Jun 21, 2016 03:20 AM #23
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

Contact form is essential!  I completely agree. I am revamping everything right now.

Jun 24, 2016 08:25 AM #24
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Real Estate Marketing Expert/PrinterBees Founder
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