Where Should I Blog? On ActiveRain or My Website?

By
Real Estate Broker/Owner with Franklin Homes Realty LLC

Where should I blog? On ActiveRain or My Website?I have been a long-time blogger on ActiveRain. While I signed up in 2008, I didn't actually start blogging here until 2009. Since that time, I've written almost 2,500 posts and become one of the top bloggers on ActiveRain. (That's determined by points, nothing else.)

I am a big fan of ActiveRain. It put me on the real estate map before I ever even knew there was a map. I will tell you my early years on ActiveRain were a bust. I didn't know what I was doing or how to do it. Someone told me to just start blogging and nothing about how to do it or how it could benefit my business.

Thanks to people like Bob Stewart I learned how to craft a decent blog post. But I didn't limit what I'd learned here to ActiveRain. I think that's where most bloggers miss a significant opportunity.

You see, everything Bob taught me about writing a blog post could be easily implemented on my personal website. Here's how I've been able to leverage my ActiveRain blog to drive traffic to my personal website.

First, I create a neighborhood page on my site. This page includes information about the neighborhood, photos, links to other pages on my website and a completed IDX search. Second, after that page has been on my website for several days, I write an ActiveRain post about that same neighborhood.

That post provides multiple links to our website. The most important thing is to direct your ActiveRain blog post to the exact anchor text link. For example, when you click on luxury estates in the above AR post, you're taken to the Westhaven luxury homes page. Each of these anchor texts links to a different page on our site. 

You may be asking, why do we create separate pages on our website for the same neighborhood? Because a buyer may only Google Westhaven condos or  Westhaven luxury homes. By creating separate pages, we increase the possibility of being found in the Google SERPs or ranking in several spots on page one of Google. We don't want to lose prospects because our content page wasn't specific enough. All your links should be directed to very specific search pages, not your website's home page. 

Here's where I think most bloggers fail, they post on ActiveRain and nowhere else. They don't have any content on their personal websites to link to or, in some cases, don't even have their own website. ActiveRain should not be your primary blogging venue, it should be used as a conduit to your primary lead source which should be your website.

Your ActiveRain blog will provide valuable backlinks to your personal site by doing this. These backlinks help push you up in the Google SERPs. ActiveRain and the content on your website work together to help you to rank higher in the search engines. 

Where should I blog? ActiveRain or My Website?The other day, I was on an agent's website. She had a link to her blog on the site. When I clicked that link, I was brought to ActiveRain. She has, indeed, created lots of content here--there's only one problem....so have several other Rainers in her market. She's taking prospects from her personal website to ActiveRain; a place where other great agents in her market can be found. You DON'T want to do that. You want to keep those buyers and sellers on your site.

The only way to do that is to have content on your own personal website. Be sure to include IDX or they'll immediately click off. Buyers want to find completed searches for homes. If your site doesn't provide that, they'll find a site that does.

Now, I know there will be some of you who balk at this. You've gotten lots of business from your ActiveRain blog and you're not about to change things up. But, I would venture to guess, that many of you haven't gotten one lead off ActiveRain. You don't know how to use your ActiveRain blog to increase your business.

I'm not dissing the strength of ActiveRain. Quite the contrary. As a matter of fact, this is exactly what Bob teaches in his Blogging Blueprint webinars on ActiveRain University. He is an expert at how to leverage your AR blog to boost your business. In essence--that's what ActiveRain is all about.

Where should you blog? ActiveRain or your website? Both. Create valuable content on your personal website with an IDX search. Then use your ActiveRain blog posts to drive traffic there.

You will find it's a winning combination.

 

Tammie White, Franklin TN REALTOR®About Tammie White, Franklin TN REALTOR®

Tammie White is a REALTOR® and Principal Broker/Owner of Franklin Homes Realty LLC in Franklin TN. Tammie works with relocation buyers looking to purchase a home in Franklin and the surrounding Williamson County area. She understands the way buyers search for homes making her an invaluable asset to Franklin home sellers. Tammie's website, www.FranklinHomesRealty.com, has become the premiere search tool for buyers relocating to Franklin TN. She has been writing a real estate blog since 2009 and quoted in various publications including the LA Times, Skype.com, The Tennessean and Williamson Source.

 

Posted by
Tammie White, Managing Broker/Owner
CLHMS, CRS, GRI, SFR
Franklin Homes Realty LLC
Franklin, TN
(615) 495-0752 
GET REAL. GET LOCAL.
 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Franklin Homes Realty LLC. Any party who uses this material without the written permission of Tammie White is subject to copyright infringement and possible lawsuit.
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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Gabe Sanders 07/04/2016 04:19 PM
Topic:
Real Estate Technology & Tools
Groups:
Active Rain Newbies
Blogging & SEO
Internet Lead Generation-How Best To Capture Your Audience
Addicted to Active Rain
Power of Activerain
Tags:
blogging
activerain

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Ambassador
2,801,517
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Tammie - I think we're basically doing the same thing for the same reason - I only post my market reports on AR, but those posts all link back to my search site, and that's what Google likes. The backlinks are what keep almost all 45 distinct search pages coming up on page 1 of Google long-tail searches, and that's where our calls come from. Of course, your point about website content is critical - that's why those backlinks have value.

Jun 23, 2016 08:46 AM #1
Ambassador
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Tammie- I have been remiss in doing this but I totally agree with what you say.  I started a blog on my website but am way behind with it. 

Jun 23, 2016 12:09 PM #2
Rainmaker
2,395,384
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

You are exactly right Tammie, you have to link your Active rain post directly to the page in your website that it is about.  Great post!

Jun 23, 2016 12:16 PM #3
Rainmaker
1,129,894
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale TahoeLauraRealEstate.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Tammie White - You've given a lot of great advice for anyone who is not doing both AR & your own website!

Jun 23, 2016 02:19 PM #4
Ambassador
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Mimi Foster
Falcon Property Solutions - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Definitely a Feature-worthy post. This is such an important topic that people ask about all the time. I was very surprised when I clicked on a prominent Rainer's 'website' link the other day and it took me to AR. She had no other site.

This is a great explanation.

Jun 23, 2016 11:14 PM #5
Rainmaker
213,694
Nick Bastian
Realty Executives - Tempe, AZ
Real Estate Agent - Tempe

The nail has been hit on the head...

:)

 

Jun 23, 2016 11:25 PM #6
Rainmaker
432,506
Bob Willis
Berkshire Hathaway HomeServices California Properties - Orange, CA
Orange County & L.A. County Real Estate Agent

Great advice Tammie.  I have been a member of Active Rain since 2007; but I haven't put any blog posts on my website.  I have also neglected my Active Rain blog.  It's time for me to make a few changes. 

Jun 24, 2016 01:11 AM #7
Rainmaker
1,522,784
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Without your own IDX website you'll be lost at sea.

Jun 24, 2016 03:43 AM #8
Ambassador
1,704,260
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Georgie, I'm with 100% on this.

Jun 24, 2016 03:59 AM #9
Rainmaker
20,248
Alyson Engelbrecht
Bellevue, WA

Tammie - Brilliant post.  Looks like Bob was so proud of you that he posted this to LI... that's where I found it :)  Well done.

Jun 24, 2016 06:18 AM #10
Rainmaker
2,842,111
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Tammie, You NAILED this.  I an GUILTY of only posting in the Rain for several years and not on my WP sites.  As you know, that has all changed now  and my rankings are much improved.  I've received two calls from sellers ... not exactly "come list me" calls but invitations to compete for their business.

I'm creating more content. More content. More content. And updating some older posts.  It does make a difference when we juice our sites from AR.  

Jun 26, 2016 10:53 AM #11
Rainmaker
4,797,927
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Hi Tammie.  This is an excellent may to maximize your Internet presence.

Jun 27, 2016 08:31 PM #12
Ambassador
1,704,260
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Gabe, it's worked well for us.

Jun 28, 2016 04:22 AM #13
Ambassador
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Anna Banana Kruchten Broker/Owner, CRB, CRS
Phoenix Property Shoppe - Phoenix, AZ
602-380-4886

Tammie yes absolutley.  We link our market reports back to our site and that's what keeps on on the first page to get found and get calls. 

Jun 28, 2016 09:18 AM #14
Rainmaker
1,675,429
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Tammie White ,  Very nice blog about blogs! I have to admit that Bob Stewart is a genious when it comes to the "how to", "Why for" and "Where to's" of blogging.  That's why he is the leader and we are the followers.

Jun 29, 2016 11:49 AM #15
Ambassador
1,883,618
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

There are pros to either or doing both. Whatever works for you.

Jun 30, 2016 12:39 AM #16
Rainmaker
1,566,888
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Tammie White Excellent post and one we all try to follow within the confines that time allows us. All too often the concept of the 'Chicken or the Egg' is tough to grasp.

Jul 04, 2016 09:12 PM #17
Rainmaker
304,200
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

Glad I saw this. I've been thinking of the best way to leverage both my website and AR sight and between your article and the comments, I have a few new ideas. thanks!

Jul 25, 2016 03:03 AM #18
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