Selling Your Cape Coral Home in Today's Market

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Selling Your Cape Coral Home in Today’s Market!
It looks like homes in Cape Coral, Florida are selling again! You can sell your Cape Coral if you follow these 3 steps.

1. The Price
The worth of your home is exactly what someone is willing to pay for it. I know that sounds harsh but it’s true. The price has nothing to do with what you paid for the home or what you want to get. The listing price should be an estimate, within 5% of the presumed selling price.  That listing price will get potential buyers in the door. Today’s buyers are thinking price first amenities second. If you’re not getting 2 or more showings per week your home is probably overpriced. Even in the present market, most homes are sold closer to asking price within 40 days. If after speaking to a Realtor, you’re still uncertain of the value of your home, get a professional appraisal.

2. Staging
No, you don’t have to go out and buy new furniture. Staging means the home should be made as attractive to the potential buyers as possible. Try to see your home through a buyer’s eye, declutter as much as you can possible live without. Remove personal effects. The home should be spotlessly cleaned. Let in as much light in as possible. Arrange furniture to show off any view or the outdoor space. The home must be odor free and smell fresh. Don’t be cooking or have the TV on during showings. Increase your curb appeal by trimming bushes and trees, replacing mulch, patching bald spots on the lawn. If possible get your home power washed. The entry should be inviting as possible.

3. Marketing
Nearly 90% of all home buyers are shopping online. That means the online presentation of your property has to stand out from the crowd. A picture speaks 1000 words. Make sure the photos of your home are exceptional. A visual tour or video will also attract online visitors as the additional media causes your home to come up before homes without tours. In today’s market most homes are viewed and chosen online. Make sure you online presentation stands out from the rest.

Hire me; I’m a licensed Realtor and an accredited Home Stager. Your home will be online, looking its best, at all the top home-search websites with the best photography, visual tour and a dynamic write up that really pops.

For a free sales price estimate, visit

Barbara Klare
Gulf Coast Realty
239 292 1358




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Barbara Klare

Broker Associate, Jones & Co Realty
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