How to Generate Leads Using Social Media

Advertise where there are eyes by generating leads on the platforms where they spend the most time. Social media is changing the way businesses are connecting with their customers.

With enhanced audience targeting and an exponentially expanded reach, there is no reason why businesses should not be using this powerful medium to grow their client base. Become the voice of authority in your industry, promote strong call-to-action’s, and find your niche with the platform that has the best return on your investment.

The Power of Facebook
Facebook is perhaps the most powerful personal and professional platform. Thanks to its enormous user-base, Facebook is a must-have for businesses. According to Jeff Bullas, “More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day.” Facebook Pixels is the latest lead-generating tool from our friends on Facebook. Once you create and embed your pixel, Facebook will generate a unique dashboard that compiles data into an easy-to-read report. This info rich resource allows you to break down data by time frame, pixel details, custom audiences, and other data filters. Use the pixel to:

-See how customers move between devices prior to conversion
-Create a custom audience based on specific actions, such as visiting your page or adding a product to an eCommerce shopping cart
-Optimize ad delivery by aiming your message toward individuals whose prior activity mark them as most likely to engage

This is a lead-generating goldmine that your business needs to capitalize on!

The Trick to Tweets
You have 140 characters to reach a Twitter audience 284 million active users. Make each tweet count! One of the newest additions to Twitter is their lead generating “Twitter Cards.” These cards are promotional tools that pop up on relevant users based on your own filtered criteria. You can use these to boost business, encourage newsletter subscriptions, or increase followers. Don’t let the grey “Promoted” text on the bottom discourage you. These tweets work! With the right text, striking image, and strong call to action, you can get more leads than you think. In fact, outdoor clothing shop Rock/Creek, used a Twitter Card to offer discounted sandals via email, and received 1700 emails in less than a week! Twitter is great to track trends, hashtags, and now Brand mentions. Track and respond to tweets including your company name, as well as common misspellings, related keywords, and your competitors’ company names. Don’t forget to use these social platforms for their core purpose as well: to be social! Not all marketing is through advertising. You can host a chat event or Q&A to promote engagement!

Hit a Homerun on LinkedIn
LinkedIn is one of the most underutilized platforms for business. There are many features that you can capitalize on but none more so than joining a group on LinkedIn. Recently, iPartnerMedia’s accredited public relations professional, Randy Mitchelson, hit a homerun by landing a website project for arguably the largest supplier of nuclear cabling products in the world. He was able to make this connection through LinkedIn. Simply by reaching out and engaging with them via the social networking site, Randy was able to land an international client. LinkedIn also allows you to make offers. Offer a tantalizing Free Sample and bring the customer to you! With LinkedIn Premium you can filter through leads based on job role and other criterias before contacting them directly through InMail. Inbound Marketing is proven to be more successful than outbound marketing. In fact, it’s proven to drive 54% more leads than traditional methods. Flex your Content Marketing muscle on LinkedIn’s growing publishing platform! Make the most of publishing on LinkedIn to solidify yourself as a voice of authority, offer valuable information about your industry that professionals will see, and gain leads while you’re at it.

The Power of Images on Instagram
Pictures are worth a thousand words! Add filters and videos to that equation and you you create marketing magic! Following an acquisition by Facebook, Instagram has grown to have an active user base of 300 million individuals. Stay alert and active when managing your business’ account and don’t ignore the comments on Instagram! Just like with any other social media platform, you want to respond and engage with your customers. Having a strong, communicative presence will influence leads. Also, video is being pushed on every social platform and is now available on Instagram. The platform now lets you upload short videos, so don’t neglect to use them! Highlight a product, introduce your team, or just show the personal side to your business. Just like Twitter, Instagram is a large aggregator of hashtags. Take advantage of them and create unique hashtags. On iPartnerMedia’s own platforms, we’ve started using #GoiPM. It just takes a few posts for them to be crawled by Google. Hashtags are probably more important on Instagram than any other platform, even Twitter. Users browse tags, like or comment on pictures before they even follow!

Need help building a social media presence?
iPartnerMedia specializes in social media content creation, campaigns and advertising, utilizing all platforms, strong call-to-actions, and appealing deliveries to help you connect with your core audience and increase conversions. Contact us today at 239-449-4749 to see how your business can benefit from effective, fun social media pages!