Help me with my advertising budget!?

Managing Real Estate Broker with Victoria CB Trees Real Estate Services 200410326

Hi folks!

It's that time again when I need to evaluate, or rather REevaluate where our money is best spent for advertising.  Sometimes I have a hard time convincing my team that the numbers don't lie (Question:  why are we advertising in XYZ magazine, when we haven't had a single call?  Answer: Because it's a cool magazine with pretty colors.)  I imagine that is the round about way to say that it makes us look like big shots.  

It would be so helpful to me, and anyone else that reads this post, to know what is actually making you money.  I'm not looking for details, such as which magazines, newspapers, web sites, specifically.  What I need is simply broken down into approximate ROI, such as spent $100 on web sites, returned $20,000, spent $200 on direct mailing, returned $10,000, spent $500 on printed materials, returned $50,000.  

Thanks in advance for any info/guesswork you are willing to share!


Posted by

Victoria CB Trees, Principal Broker

LIcensed to sell real estate in the state of Oregon  541-591-2552

Comments (2)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Victoria,  This is always interesting to figure out.  Last year I had a good handle on it and this year no were close because the market changed.    I worked expires and would have a good return on them last year and a good profit.  This year there are not alot to work.

Jun 27, 2016 10:12 AM
Victoria CB Trees

Thanks Will!  

Jun 28, 2016 02:05 AM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Looking forward to hearing what others have to say.

Jun 27, 2016 11:03 AM
Victoria CB Trees

Me too!  

Jun 28, 2016 02:06 AM