It's A "Middle Sale" Accelerated Marketing Required

    As agents who have chosen divorce as a niche, we sometimes encounter what we have chosen to call, a "middle sale."   This can happen without a divorce...it can be an estate...or a "traditional sale. "  We define a "middle sale" as one where the property has equity, but the  Seller(s) for reasons of hardship...or death, have stopped paying the mortgage.

   No...the bank does not care that you

"have been  a good customer for years" ...or that now you can make up the missed payments since you have a new job..it's a business to them. While there may well be some common sense to just issuing a penalty for missed payments and allowing the homeowner to make them up since they can now, due to a change in circumstance, do that...not happening.  Do not use "common sense" and lender in the same sentence...sorry not the case.

      With what are usually limited funds to work with...we suggest first of all, doing the very best to put the property in as good a condition as possible as quickly as possible. Fresh paint, thorough cleaning, de-personalizing, lawn cut, bushes trimmed.

   Regardless of how "HOT" the market is perceived to be...the property absolutely has to be the best one at the best price to get an offer quickly and preserve whatever equity may be left at closing. This is not the time to test the market with a higher price hoping for the best. Hire an agent who understands the market...does a thorough job of promoting the property and has the same goal of salvaging as much equity as possible without over pricing the property.

      Middle sales like short sales are always going to be a part of the landscape of the real estate market now and then.  
        The key to salvaging equity is moving as quickly as possible ...having the property in the best condition and outshining the competition in price to catch the eye of the market and the wallet of the buyer as quickly as possible.

    If you or anyone you know finds that they are in a "middle sale" position in southeastern Wisconsin, call the Hansons, our custom marketing and quick response is the remedy to salvage as much equity as possible.