Proudly displayed at eye level in Sheena's office is a plaque that reads...Member of the Red Hand Club. Nobody in Sheena's office knows what this award is for but her. On the other side of the room there's a photo of Sheena standing next to what appears to be a country western singer who's handing her an award. On the top of that picture frame there in calligraphy it boldly shouts... Proud Member of the Circle of Astonishment. The smile on Sheena's face next to that long bearded unknown man couldn't possibly shine with more pride. It is convincing that on that day... she had arrived.
Other agents giggle, but Sheena is convinced that the more she displays her company accolades the more it impresses members of the public. People want someone they can trust. Trust is usually something that is earned over time, but when you hire someone to sell your house you aren't privileged to get to know your Realtor as much as you'd like. This is why consumers try to research who they hire.
Do company awards help agents sell more houses? Is this why a lot of your large real estate companies can boast that they sell more houses than anyone?
Are smaller brokerages and family run offices missing out because their agents aren't receiving these company awards, larger than life portraits, and crystal etched moldings of themselves? Most of our buyers and sellers work for corporate America. That's a fact. And as we all know, corporate America loves structure, meetings and you guessed it, awards.
But what about Wanda the one gal real estate brokerage? Should she throne herself as the CEO, DIRECTOR OF EVERYTHING and Top Producer of her own company?
The answer is no. You look weird and desperate when you do that. And people don't trust weird. You can do a lot of bragging without the awards.
Here are some suggestions:
1. Advertise and promote anything you do in the community, and if you're not active in your community, you should be. Take a photo with the leader of the event at the next habitat for humanity function. Figure it out. Be a part of something that ties into your industry.
2. Do you advertise? Of course you do! Do you donate to the church, local 8th grades baseball team for new jerseys? Display the thank you cards and letters from the places you have helped and donated to. Be smart and let your potential buyers and sellers know that you don't only sell in the area, but you care about it!
3. Don't be afraid to hang thank you cards from you clients! We all get them, so show them off. It will demonstrate to new clients a real and honest example of your real estate powers!
4. Your military service should be notated on the wall of your office and on your company website. Who doesn't love their country?
5. All of your volunteer service associated with the Realtor Association should be promptly displayed for all to see. If you don't volunteer on a committee then you should!
You don't have to have a slew of company awards to impress people. Customers, clients and potential customers and clients are smart enough to see you for what you are. Show off your accomplishments. You are probably more accomplished than you give yourself credit for!
Were you a back-up dancer to a now rich and famous person? Put it on your wall! You'll likely strike more conversation than Julie who just received an award for closing her 250th deal! Did you play minor league baseball for 6 months? Put that picture of you throwing a knuckle ball to a now starter in the big leagues for all to see!