Home > Blogs > Ron and Alexandra Seigel > The Language of Luxury

Feelings Sell Homes Through Video!

By Ron and Alexandra Seigel

Services for Real Estate Pros with Napa Consultants DRE00893924

July 07, 2016 12:24 AM

In marketing luxury real estate it is often the intangibles that sell the home. If you can convey what it would FEELS like to actually live in the home and also what it is like to enjoy the lifestyle in its surrounding neighborhoods you can quickly engage strong interest in the property. Feelings sell homes!

A great way to elicit an immediate positive emotional response to your listing is through high quality video that tells the lifestyle story while it informs. However, do not try to take shortcuts in video production. You will wind up boring your prospects. If you do not have the time to do it right or the budget to have it done professionally, skip the video all together.

Here is an example of one of the best marketing videos for a listing we have seen. You can really feel what it would be like to live there. We are proud to say that our clients, and dear friends Debb Janes and Bernie Stea, produced this video. They market ViewHomes of Clark County in Washington, exclusively.

Re-Blog

Comments(27)

Comment

Show All Comments

Sort:

Jeff Dowler, CRS

eXp Realty of California, Inc. - Carlsbad, CA

The Southern California Relocation Dude

I love this video and it illustrates so well the points in your post. But then I love all of Debb and Bernie's videos.

Jeff

Jul 07, 2016 04:10 AM

Laura Filip

Whitesboro, TX
Ron and Alexandra Seigel

Carpinteria, CA
Sandy Padula & Norm Pa...

, CA
Evelyn Johnston

Elkhart, IN
Debb Janes

Camas, WA

Evelyn Johnston

Friends & Neighbors Real Estate - Elkhart, IN

The People You Know, Like and Trust!

No doubt about it, when it comes to video marketing Debb and Bernie have it covered. Great Post A!

Jul 07, 2016 06:17 AM

Debb Janes

Camas, WA
Rene Fabre

Renton, WA
Ron and Alexandra Seigel

Carpinteria, CA
Sandy Padula & Norm Pa...

, CA

Nicole Doty - Gilbert Real Estate Expert

Zion Realty - Gilbert, AZ

Broker/Owner of Zion Realty ZionRealtyAZ.com

I love the fact that they purposefully included the sound of the water trickling. It's little details like that which can make a connection with a buyer.

Jul 07, 2016 07:58 AM

Gayle Rich-Boxman Fish...

Birkenfeld, OR
Debb Janes

Camas, WA
Ron and Alexandra Seigel

Carpinteria, CA

Michael Jacobs

Pasadena, CA

Pasadena And Southern California 818.516.4393

Hi Alexandra and Ron --- a great post to highlight the talents of Debb Janes EcoBroker and Bernie Stea JD. Nicole Doty - Gilbert Real Estate Expert makes an excellent point as well about creating those "connections" with buyers --- the video definitely makes that happen.

Jul 07, 2016 08:16 AM

Debb Janes

Camas, WA
Ron and Alexandra Seigel

Carpinteria, CA

Wayne Zuhl

Remax First Realty II - Cranford, NJ

The Last Name You'll Ever Need in Real Estate

I agree - that is a terrific video. It highlights the community and the property more than the house itself which I find interesting.

Jul 07, 2016 08:46 AM

Debb Janes

Camas, WA
Ron and Alexandra Seigel

Carpinteria, CA

Debb Janes

Wayne and Jean Marie Zuhl We leave the Virtual Tour and Pro Photos to showcase the interiors of our listings. Pros do such a great job and we think many buyers enjoy staring at photos or like the ability to interact with a VT - stopping it or moving it at random. Hard to do with a video. However, hard to beat a video for bringing life to a lifestyle. ;)

Jul 08, 2016 12:34 AM

Jan Green - Scottsdale, AZ

Value Added Service, 602-620-2699 - Scottsdale, AZ

HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent video! I can see why you shared Debb Janes EcoBroker and Bernie Stea JD video. Great video, community features, and of course Debb's voice! Great post as always!

Jul 07, 2016 10:59 AM

Debb Janes

Camas, WA
Ron and Alexandra Seigel

Carpinteria, CA
Rene Fabre

Renton, WA

Rene Fabre

ARFCO Media - Renton, WA

Practicing Philosophical Eclectic of the Arts

Great post and I so agree, let me know how it feels to live here! Solicit a positive emotional response. It's so much about location, lifestyle, and community. I agree, Debb's (Debb Janes EcoBroker and Bernie Stea JD) did a fabulous job with 'how it feels to be here' marketing.

Jul 07, 2016 11:40 AM

Debb Janes

Camas, WA
Ron and Alexandra Seigel

Carpinteria, CA

Dorie Dillard Austin TX

Coldwell Banker Realty ~ 512.750.6899 - Austin, TX

NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Ron and Alexandra Seigel ,

Love..love how Debb Janes EcoBroker and Bernie Stea JD festures their homes..lovely video..they are showcasing the lifestyle.. a very positive image!!

Jul 07, 2016 12:28 PM

Debb Janes

Camas, WA
Ron and Alexandra Seigel

Carpinteria, CA

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Dorie Dillard when we first saw it, Ron was ecstatic at how beautifully thought out this was, and we see a lot of videos. This was truly worthy of lots of praise. A

Jul 07, 2016 01:23 PM

Gayle Rich-Boxman Fish...

Birkenfeld, OR

James Dray

Fathom Realty - Bentonville, AR

Good morning A. Very nice video, having no experience or the equipment for the videos, I'll take your advice and leave it to someone else.

Jul 07, 2016 07:40 PM

Ron and Alexandra Seigel

Carpinteria, CA
Debb Janes

Camas, WA

Kathy Streib

Cypress, TX

Home Stager/Redesign

Ron and Alexandra- You are so right...if you're going to add video to your marketing don't just throw something up for the sake of doing a video. Debb Janes EcoBroker and Bernie Stea JD videos have always been so well done. The commentary and the video are nothing short of professionally done.

Jul 08, 2016 12:52 AM

Ron and Alexandra Seigel

Carpinteria, CA
Gayle Rich-Boxman Fish...

Birkenfeld, OR

Debb Janes

Aw, thanks Kathy Streib - kind words. D

Jul 08, 2016 12:53 AM

Gayle Rich-Boxman Fishhawk Lake Real Estate

John L Scott Market Center - Birkenfeld, OR

"Your Local Expert!" 503-739-3843

Such multi-talented folk whom you and I happen to find as part of our "enclave" of AR buds. This is velvety--does that make sense? They are a remarkable team and with your branding expertise, they are the cream on top in their niche market.

Jul 08, 2016 02:33 PM

Ron and Alexandra Seigel

Carpinteria, CA

Paul S. Henderson, REALTOR®, CRS

Fathom Realty Washington LLC - Tacoma, WA

South Puget Sound Washington Agent/Broker!

Throw in a little music and you really grab the heart strings Ron and Alexandra Seigel

Jul 10, 2016 03:16 AM

Ron and Alexandra Seigel

Carpinteria, CA

Patricia Kennedy

RLAH@properties - Washington, DC

Home in the Capital

Ron and Alexandra, I included this post in today's Last Week's Favorites.

Hope you enjoy the rest of your weekend.

Jul 10, 2016 04:45 AM

Ron and Alexandra Seigel

Carpinteria, CA

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Patricia Kennedy Thanks we appreciate it. A

Jul 10, 2016 04:47 AM

Praful Thakkar

LAER Realty Partners - Burlington, MA

Metro Boston Homes For Sale

Ron and Alexandra Seigel - excellent video from Debb Janes EcoBroker and Bernie Stea JD to prove the point! Yes, the feelings - and quality - counts!

Jul 10, 2016 04:05 PM

Ron and Alexandra Seigel

Carpinteria, CA

Sam Shueh

(408) 425-1601 - San Jose, CA

mba, cdpe, reopro, pe

This is a professionally done video. If one has new listing just remove the old listing use it over and over.

Jul 11, 2016 02:15 AM

Ron and Alexandra Seigel

Carpinteria, CA

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Sam Shueh,

Debb Janes EcoBroker and Bernie Stea JD produced this one themselves. Debb is very good at this, and using it over an over would diminish their brand and it would diminish who they are. They are quality minded in everything they do, even if the home is not a high end one. This is what makes them great agents. A

Jul 11, 2016 04:14 AM

John Meussner

Mortgages in AZ, CA, CO, DE, FL, GA, IN, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA

#MortgageMadeEasy Fair Oaks, CA 484-680-4852

That is a well done video. A home can be a dime a dozen - a certain lifestyle is what people want, and this video shows the great lifestyle the home offers.

Jul 11, 2016 09:07 AM

Laura Filip

Whitesboro, TX
Ron and Alexandra Seigel

Carpinteria, CA

Laura Filip

Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX

What can we do for you today?

Wow great video very nice.... How did they get this done. ? Video is something that I want to get into and try but not sure how to even start the process .

Jul 11, 2016 11:21 AM