How Important are Title Tags for Search Engine Optimization?

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How Important are Title Tags for Good Search Engine Optimization?

Search engine optimization can feel a little intimidating. Algorithms seem to be changing frequently, making it harder and harder to keep up. We wonder, "Are title tags a good thing?", "What's the proper length of the title tag?", "How many tags should I use?"


What are Title Tags?

Title Tags - Every page must have a title in the head section. It is used to identify what your individual pages are about.

Poor Title Tag Example:

Good Title Tag Example:

In the poor example above, it's difficult for search engines to know what the page is about. However, the good example clearly lets search engines know that the page is about search engine optimization. The graphic below shows how your properly tagged text will show up on in a Google search. Notice that I typed "list of real estate support services" in the Google search field. Every properly tagged page will be listed with the search term in bold and highlighted.


Title Tag Examples for Search Engine Optimization


How long should a title tag be?

An acceptable title tag is no more than 65 characters. WordPress Users: The Yoast SEO plugin will help you keep your title tag within the recommended length. Their other great optimization features will help you make your posts and pages SEO friendly.


Think of your page's title as the introduction to what your page is about. Your title tag should be in your title and the body of your text. Search engines will use your your title tag to categorize where your page will rank.


A Word About Meta Tags

In my post, "How to Easily Embed Text into Images", I gave examples of what a graphic looks like when it is and isn't properly optimized. To the naked eye, both graphics appeared to be the same. When you mouse over them, the properly optimized image showed the text in a pop-up. The same thing can and should be done with text.

Using the graphic above, you'll notice the title tag, "List of Real Estate Support Services" is linked. explains it this way:

Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.

Title tags are very important to getting your posts and pages highly ranked on the search engines. What else do you do for better SEO?  


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Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

You appear to have a good working knowledge of the subject matter. Thank you

Jul 07, 2016 11:17 PM #35
Pam Orzan PA ~ Delray Beach Realtor Property Matters LLC
Property Matters LLC - Delray Beach, FL
Selling Delray, Boca Raton, & Boynton Beach

Great to pay attention to those little things for better SEO!

Jul 07, 2016 11:32 PM #36
Donna & Larry Johnson
Keller Williams Real Estate - West Chester, PA
Chester & Delaware County

Awesome information I just wish I had the time!

Jul 07, 2016 11:34 PM #37
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

It would be nice to only be a real estate agent but this stuff comes with the territory. Thanks for the education!

Jul 08, 2016 12:00 AM #38
Alicia Utz
EXIT Realty Associates - Lorton, VA
REALTOR & Military Relocation Professional in NOVA

Thanks for sharing this information!  I have followed you so I can begin to learn more tips and techniques to obtain the all allusive SEO!

Jul 08, 2016 12:07 AM #39
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Title tags are often used on SERP's to show a preview snippet for a given page. This element must be accurate and concise description of the page content. Follow these rules, otherwise be lost in the sea of useless web sites...

Jul 08, 2016 12:24 AM #40
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Pamela, how do we control the title tags - we do not put in the full info, do we?

Jul 08, 2016 02:16 AM #41
Krystyna Baty
The Real Estate Group - Torrance, CA

Very useful info - thanks for the SEO tips.

Jul 08, 2016 04:04 AM #42
Will Nesbitt
Nesbitt Realty at Condo Alexandria - Alexandria, VA
Nesbitt Realty is a family-run brokerage.

928-692-3235 Pamela CendejasServices for Real Estate Pros with Second Self Virtual Assistance.

Jul 08, 2016 05:16 AM #43
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

Hi, Pam. Thanks so much for sharing your tips.

Jul 08, 2016 05:19 AM #44
Sheldon Haywood
McGraw Realtors - Tulsa, OK
Haywood Home Team (HHT)

Pam - Thank you for sharing this. It will help me out. 

Jul 08, 2016 05:37 AM #45
Diana L Faulkner
Romanoff Realty - Alamo Heights, TX
Alamo Heights Homes for Sale - Concierge Service

Great info.  Pam, thanks for the reminder.

Jul 08, 2016 08:56 AM #46
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Pamela Cendejas - Great information on why they are important and how to make the most of them!

Jul 08, 2016 09:08 AM #47
Raul Rodriguez
Covenant Partners Realty - San Antonio, TX
Looking out for the client's interest and not my p

Great information, but with my teflon brain I doubt any of this will stick to it.

Jul 08, 2016 10:26 AM #48
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I bookmarked this... I have so much to learn  Thank you for sharing such really good information... I went to your post regarding how to embed text.... I am probably doing it all wrong... I  just put my website on the pictures on active rain..  they do show up on google images when you look for homer alaska!

Jul 08, 2016 07:22 PM #49
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I will bookmark this post and read later. I learned a lot from the post.

Jul 08, 2016 10:26 PM #50
Rebecca Ford

Awesome! Thanks!

Jul 09, 2016 03:51 AM #51
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

Whenever I read a tech heavy post like this I think....I think I need someone to decipher and put this into place for me!

Jul 09, 2016 06:51 AM #52
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Thank you for sharing.  I can put a car engine together and make it run from hundreds of pieces laying in a pile...and hope I continue to learn computer development which seems way harder...

Jul 10, 2016 09:51 AM #53
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

Great information, Pamela! 

Thanks for sharing your knowledge with us. 

Jul 18, 2016 04:46 PM #54
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