Ain't nothing but a G-thang
When I market my business I am way more into the SEO (Search Engine Optimization) factor of online marketing. I love Search Engine Optimization. I know that Google runs the world and we all go to the G when we are searching for... well... anything. You want to know what the hell Brexit was... Google it. You want to know who won the World Series in 1973... Google it. You want to jump on and try the next roasted chili pepper and lemon juice enema cleanse (you sicko)... that's right... Google it baby. You can find anything you want on Google, which has left us with one sad reality... we have all lost the ability to speak out of our asses. Google is the ultimate BS analyzer. 10 years ago, before the dawn of smart phones and Google at your fingertips, you could go to a party and pretend you knew something. You could spout off sports facts, or stock market tips or whatever and no one could really go against you. They might sense you are a little off, but they had no immediate proof unless they were a fountain of knowledge themselves. Now, in 2016, bam... you whip out that iPhone (#neverAndroid), punch in your search criteria in Google (because you downloaded the Google App to spite Steve Jobs and Tim Cook) and Google check any facts flowing from the mouths of anyone around you. It is knowledge at it's best. You are all now oracles.
Quantum Leap through the world with Google
Yes, you too can be like Scott Bakula!!!! Google is the hive mind of the Universe. Google literally gives you the ability to travel through time. Yes... LITERALLY. OK ... stay with me now and I promise my crazy time travel statement isn't completely nuts, it is founded in geniusness (and yes, that is not a word but this is a blog, not a Wikipedia entry and it's my blog and its more interesting to speak like I am in run on sentences with loose to weak punctuation). Now, I ask you ... do you remember Bill and Ted's Excellent Adventure? (again stay with me). If you do not remember Bill & Ted's excellent Adventure than I will cry a tear of sadness for you because despite it's complete buffoonery, it is epically awesome. At least it was through my 10 year old eyes when it came out. Basically the premise was that these two dropout loser stoners got a time machine (an old phone booth) that let them go through time, gather a bunch of historical figures, present them in the present day during a history report, and then they save the world. I bet you can't believe it won the best picture Oscar in 1989 can you? (Come on... Google that answer... I bet you're dying to do it like I just said that at a party and you want to prove me wrong... come on... I'll do it for you... Here you go).
Yes, I am sarcastic, it was Rainman. For those of you that I have not lost yet, this is why and how you can travel through time with Google. You see in Bill and Ted's Excellent Adventure there was a scene where they realized that they could manipulate their current present day by simply planning on going back in time and leaving things for themselves that would help them out. They went back in time, left objects for themselves, so when the present day happened for them in their current state of consciousness they had exactly what they needed in order to seize the moment and achieve what they needed to achieve. As your mind explodes with the sudden rush of immense stupidity let's bring it back real quick and move forward. Yes, this premise is ridiculous, but it is very amusing and entertaining. It might shock you to believe this was not a documentary, it was a comedy and meant to be ridiculous and funny as to entertain the masses much like a 1989 Jester of the court. Even more mind boggling is you too can now unravel your present day very much in the same was as Bill and Ted did with their phone booth. To see the exact clip I speak of from this epic cinematic masterpiece that is Bill and Ted's Excellent Adventure please watch below and relish in this beautiful moment you have witnessed.
Google is your time traveling phone booth
Flash to the future or present day in 2016. You, without the power of a time traveling phone booth, can literally travel through time and have what you need at your finger tips just by thinking it exactly like Bill & Ted did. THIS IS A FACT!!! I will prove it... Right now my DCP-L25400W Brother Laser Printer is running out of toner. I would like to post something out to the world about how to bypass the toner sensor since we all know it is rigged. I am going to post this question on forums in order to get the answers from all these other people in the world just so I can figure this out. Maybe I need a week or a month, but eventually I will possess this knowledge and fight the man. Now, if I had the time traveling phone booth I could go back a month, post it, and then now in my present day I would have the knowledge that I am seeking. Yet, the world is such a big place, that someone already has done this for me and all I need to do is Google it... and you can find your answer here, and also here, and also here. Hence, Google is your time machine, it is your time traveling phone booth. The G is all powerful. Hail Google!
Social Media Connects us all
Maybe you agree with my analogy or maybe you don't, but the power of the Google search engine is something we all have experienced and want to harness badly. That is the power of SEO, it allows you to harness Google's awesomeness. Now, since the explosion of social media it has become incredibly important. Social Media is the most important thing that has happened to marketing since the creation of the internet itself and the creation of Google. With a simple "#" or hashtag you can connect with so many people through the interwoven hashtag fabric and topics across the globe.
Unfortunately, I am somewhat handicapped when it comes to social media. I am now 37, and I am starting to feel like that old person who told me to "turn that racket down" or couldn't grasp the concept of a VCR. I grew up in the age when search engines sucked (Alta Vista, Lycos, who cares...). Then in college a fraternity brother of mine showed me Google and it was changed everything. You typed in what you wanted to find and you actually found it. I was shocked. I couldn't believe someone had created it. So I grew up still with that concept. By the time Apple and Steve Jobs launched the App store, which defined social media as we know it today, I was getting ready to turn 30 and I instantly blew it off thinking it would be the next MySpace. To my dismay Twitter, Instagram, Facebook, etc... became the biggest platforms outside of Google on this planet. So now, here I am, 37 and with a feeble knowledge of Social Media wishing I could just hire a millennial to manage it for me and make me cool. Please make me cool.
My Social Media Success Story
Alas, even though my social media presence is weak, and I kinda feel like Dr. Evil trying to be hip...
I have actually had some success (golf clap please). You see, I started my Twitter account just a little bit ago (yeah that's right, help a brother out and click and follow), and I put a few Tweets out about my products and loan programs and everything. I loaded it up with hashtags like #privatemoney and #hardmoney and all kinds of cool things. I had the usual delusions of grandeur like there was a horde of salivating home buyers out there all needing my services aimlessly clicking on #privatemoney just waiting for my services to enlighten their lives and burden their over-bloated budgets. So I tapped the little birdy on my screen and sent it off into the information super highway of our existence. I listened for the notifications to go off, but alas, all I heard was the deafening sorrow of silence. Until, one hit. I was followed by an investor. Crazy huh? I clicked on the investor, I found his information, and now this one single solitary group is one of the groups I use to supply clients with Private Money. Kind a cool right? So it works. Social Media works. I sent out a Tweet, got a follow, and now I have an avenue I never had before. All I had to do was do it.
The conclusion I have taken away from all of this is that you need to build roads. Whether the roads are blog posts on Active Rain, or private blogs you own, you need to build the roads. Maybe the roads are articles or SEO optimized tier 2 links trying to bolster your tier 1 links. The roads can even be social media postings with lots of #hashtags. You can put Las Vegas in the middle of the desert, but if you don't build roads to it no one is going to find it and no one is going to go there. You might have the "Las Vegas" of websites, but if you don't build the roads all you got is desert and a big ass electric bill. Build all kinds of roads. Promote everything you do. Blast it out there and keep on building. Utilzie social media even if you are as clueless as I am with it. It's gonna be worth it in the long run!
About the Author:
Steve Snyder continues to provide private money and jv opportunities for countless property buyers and sellers in excess of 12 years now. Steve Snyder runs the company www.Private-Money-Loan.com and provides excellent services for the people around him.
Active Rain Social Media Success Story Contest
Do you have a social media success story you'd like to share? I bet you do... join the contest put on by Active Rain and help your community out. Share and enrich our lives with your vast social media knowledge. We all look forward to reading it.