In any great adventure, it's important to measure progress at various intervals. Course corrections and honest looks in the mirror are the only way to achieve any measure of success in the long run. Running a business is certainly no exception.
As we close out the first half of 2016, our numbers show a mixed bag.
- First, the good news. We closed more sales at a higher volume in these past 6 months than any other 6 month period since we started in real estate.
- Then, the bad news. Because we closed so many sales, our inventory is dangerously low.
We also review our systems to see how they're working. Also a mixed bag.
- First, the good news. We changed our social media strategy with dramatic success and ramped up our networking leads by at least 75%.
- Then, the bad news. Our prospecting has dropped to about as low as it's ever been.
Could there be a correlation?
Of course, closing lots of sales will cause that, but it seems as though we haven't kept up with the prospecting and other lead generation activities enough to bring our inventory back up to where we like it. Sometimes, in the course of servicing deals, other "optional" activities fall to the wayside, and it seems as though that's what we let happen this year.
The good news is that we have another 6 months to correct it. With summer winding to a close, we have limited time to "make hay while the sun shines." Good thing we stopped mid-way to correct our courses!
If you haven't entered the July 4th Contest - How is your business plan looking? - there's still time!