What is Server Optimization and what does it do?
Server Optimization increases the efficiency of data processing, application distribution, speed and overall server performance.
When you rely on your website for business, the availability and functionality of your network should be working at maximum efficiency. Server optimization can help deliver this level of performance.
The Importance of Page Load Speed
Google has used page load times as a factor in its search ranking algorithms. It’s position is that faster-loading pages should be ranked higher because they provide a better experience for users. In Google’s own words, “Faster sites create happy users. Like us, our users place a lot of value in speed – that’s why we’ve decided to take site speed into account in our search rankings.”
What is Page Load Speed?
Page Load Speed is the amount of time it takes for your web page to completely open.
How will Page Load speed impact your visitors?
50% of users expect a web page to load in two seconds or less. If it takes longer, they generally won’t return. A one second delay in page load can also decrease conversions.
Google now implements page speed into its algorithm. A Google study found that “slowing down the search results page by 100 to 400 milliseconds has a measurable impact on the number of searches per user.”
Shopzilla achieved a 25% increase in page views and a 7-12% revenue increase by speeding up its site.
AOL presented data showing that page load speeds can impact page views per visit by up to 50%.
THE NEED FOR SPEED CAN HAVE A HUGE IMPACT IN YOUR BUSINESS!
Click HERE to view the difference between User Load Times before optimization and after optimization.