Socially Speaking...A Great Way to Get Connected...

By
Real Estate Agent with EXP Realty 414-525-0563 57026-90 Broker

    The newsprint medium in southeastern Wisconsin with the exception of a few specialized monthly publications, has long since disappeared as an option for advertising messages. The local weekly "papers" are now on line sites and the large daily metro paper has significantly reduced circulation.

      It became increasingly apparent that social media was the way to reach our intended audience for our listings.  Initially it felt like throwing words in the air and hoping they landed no newspaperin the right place...the "touch"  we had been used to of the printed word..choosing page position, paying an additional fee for any color used, etc. was gone.

   Craig's list became the new "classified section" and ads run there were complimented by Active Rain, Facebook and others and what had appeared to be a mystical sort of "throwing words in the air" .

   We were the first Realtors in our market to have taken the CDPE course for short sales. We were graduates of one of the first classes we took in Florida and unthawed our knowledge back in Wisconsin in February. We explained short sales...we marketed our short sale listings and told the Happily Ever After stories of successfully closed  sales.

   It was if a volcano erupted....Sellers found us (still do), referral sources found us (still do) and Buyers looking for volcsnoshort sales found us (still do) .  We became the recognized experts in the market ....and credit our social media presence to that recognition. 

   We continue to build and foster our marketing efforts applying what we have learned works through this initial seeming to throw words into cyberspace...to come back to us as a significant part of a successful marketing plan.

      We believe that no one medium is as successful as more than one...Socially speaking, social media is the front and center heart of our successful marketing plans and foundation of our reputation in the profession.

Posted by

Sally K. & David L. Hanson, ABR, CDPE, CSS, e-Pro,ILHM, REDS


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Rainmaker
3,828,555
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Sally K. & David L. Hanson ,

You two definitely found the right niche and made it known to everyone. Finding the right niche was important but following through in social media was the game changer!

Jul 17, 2016 09:22 PM #2
Rainmaker
3,126,813
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good morning, Sally and David... our newspaper gets "skinnier" by the day... really not a medium for our business any more. I was CDPE and SFR certified very early on... but realized this wasn't my niche. So I teamed up with a colleague who loved doing short sales. He would do all the short sale paperwork/negotiating and I would do all the marketing. Worked out well for both of us.

Jul 17, 2016 09:24 PM #3
Rainmaker
5,419,817
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks for sharing some of your very successful marketing practices.

Jul 17, 2016 09:44 PM #4
Rainmaker
2,309,508
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Sally: You were smart to jump on the social media train early. Congrats on all the biz you have received over the years as a result of doing so.

Jul 17, 2016 10:03 PM #5
Rainmaker
1,311,189
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Great story about finding your niche! We never participated in the Craig's list craze, but you're right abou business exploding once you find social media!

Jul 17, 2016 10:03 PM #6
Rainmaker
5,031,956
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Sally K. & David L. Hanson real estate is local.... and for us, print is a powerful source....but I complement everything with online marketing, so capture everyone....

Jul 17, 2016 10:28 PM #7
Rainmaker
1,849,672
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

As far as "social" media (quotes intended) we appear to be damned if we do and damned if we don't. 

Unfortunately so much of "social" media is becoming a sewer fuller and fuller of debris and stench.  It seems to be bringing out the worst in human nature.

In business?  Hopefully not so much, but things don't typically sway toward the good and virtuous.

Jul 17, 2016 10:40 PM #8
Rainmaker
3,018,883
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I believe in using all mediums and spreading my marketing far and wide. Local papers are still local, but very thin. Rates are up and readers much less, leaving me little choice but to use it spraingly Sally K. & David L. Hanson  .  

Jul 17, 2016 10:41 PM #9
Rainmaker
3,200,449
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Good morning,  Niche is what it is about.  Great blog and make it a great day!

Jul 17, 2016 10:55 PM #10
Rainmaker
3,297,598
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Sally and David. Every market is a bit different. If you don't try you never know what works for you! Enjoy your day!

Jul 17, 2016 11:14 PM #11
Rainmaker
1,793,677
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Sally, short sales have dried up in our area but foreclosures still sit as bank owned and not marketed for years...providing a great resource of short sale info will always be the need in WI & you and David provide it.

Jul 17, 2016 11:25 PM #12
Rainmaker
1,548,055
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Geneva Financial, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Sally K. & David L. Hanson I too, was aCDPE and never saw a dime from the certification so did not pay the extortion renewal fee. All the Short Sales we did was before ever becoming a CDPE and the testimonials for former SS clients fueled our success. Glad it worked for you!

Jul 17, 2016 11:41 PM #13
Rainmaker
2,394,979
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

What a great post Sally K. & David L. Hanson , your story almost mirrors mine, I took a couple of different short sale courses before CDPE was even created and blogged about the process to start my reign as "The Short Sale Queen" of my local market. I can identify!

Jul 18, 2016 12:54 AM #14
Rainmaker
1,021,048
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

What a nice write up. A few like Craigslist, CDPE etc I have already forgotten as the market and media changed so much in recent years.

Congrats,

Sam

Jul 18, 2016 09:50 AM #15
Ambassador
3,896,657
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Sally and David- you have a winning formula- being quick to adopt new programs + using social media to further your marketing efforts + a strong networking program.  

Jul 18, 2016 10:28 AM #16
Ambassador
3,818,996
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Sally and David I have also seem much of the newspaper advertising disappear in my area.  You would think newspapers would try to combat that by reducing prices, but instead they keep going up.

Jul 18, 2016 11:27 AM #17
Rainmaker
4,432,217
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for the inspirational post. I do not advertise in newspapers any more.

Jul 18, 2016 08:55 PM #18
Rainmaker
4,797,386
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Sally and David.  You are doing a fantastic job with all the various media available for your business.

Jul 18, 2016 09:22 PM #19
Ambassador
3,983,135
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

You have found the magic and how to apply it to your market. Nobody will be able to take it away from you.

Jul 19, 2016 01:08 PM #20
Rainmaker
873,107
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Sally K. & David L. Hanson Our newspapers are getting smaller too.  You do an amazing job and it shows.  

Jul 20, 2016 09:23 AM #21
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Rainmaker
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Sally K. & David L. Hanson

WI Realtors - Luxury - Divorce
For All Things Wisconsin Real Estate...Call the Hansons
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