Your Website is a Form of Social Media

Real Estate Agent with Maricopa Real Estate Co BR645115000

Social Media is About Connecting with Your Community



There are many ways to connect with your community and your website is one of them.

As you might be aware, we were all challenged to share our social media success story, We Want to Hear Your Biggest Social Media Success Story. I began thinking about what I wanted to share and while I read other's success stories I realized mine was actually a common theme. 


I have tried the various social media sites. I have a Facebook page that I put an article on daily, yet I realize I need more personal posts vs just others. Same with my Twitter page. The others are even worse.  I try, yet just can't seem to focus on it.


Is Social Media a Rabbit Hole?

The issue I keep running into is similar to what I run into here. I LOVE ActiveRain and reading all the great stuff you folks write. I just don't have the time to spend on here that I would really want. Same with these great social media sites. Heck, I barely have time to read my personal Facebook wall never mind to post stuff.  When I do make the time, I feel like I'm sucked into a time warp. I start off promising myself only 5-10 minutes then next thing I know a half hour has passed. Grrr


So I disappear again for days not wanting to get sucked in yet again. 


Isn't Social Media About Connecting with Our Communities? 

Social media is all about the human connection. Our goal is to make relationships in our community that causes folks to think of us. Back in the day we did this door to door and through our interactions on the street and in the community. This still works for many folks. However, today's technology has turned this from face to face to an online activity.  


Is There Another Way to Connect with Our Community?

This brings me back to the common theme I'm seeing. I myself have realized this same opportunity. There is another option for those of us that are daily challenged.  Our option? Our Websites


Are You Missing an Opportunity With Your Website?

I say YES! I have discovered that so many agents don't have a website. One check in our column. The next thing I've noticed is that those that do, have such a plain website. Another check in our column. They are missing any community connection. The next group have an IDX but that is it. Yawn. Another check for us. People can search in a million places now a days. So how do we stand out?


However, after searching your area, I bet you will find there are only a few rare birds that have realized how powerful it is to add additional information about your local community.  How to connect better with our community?


How I Am Making My Website Part of My Social Media Plan

I realized after reviewing many competing websites that there was an opportunity for my business. I could create a website that not only had a great home search but one that could really become a great resources for my local community months if not years before they even needed me.  I could create a more "social" feel by talking to my community.  Figuring out their needs by listening to them. 


I'm just starting to grow this plan of attack. I've been creating dedicated pages for things people search our community for.  I'm starting to get more and more calls from folks that have found me or have been using my website to learn more about our little community.  I've even gotten a few emails with questions about odd things in our community. I use this opportunity to just be the source of the source. 


My Social Media is My Website

I will continue with this plan for the coming year and I'll share my successes.  I realize, like many of you, that the traditional social media platforms do not fit my day to day lifestyle. I do not get the same enjoyment that others do.  


However, I love creating resources for my community. I think I'm on to a great future pipeline for my business. Social media is all about creating top mind awareness so that folks think of you when they need your services. With today's online world there are many ways to do this. 


If your passion is Facebook, I Like it, Instagram, I can picture it. Want to ese Pintrest it? Pin it. Twitter?  Tweet away. Whatever floats your boat, awesome! 


For me? I think I'll stick to making the best darn website full of great content and resources for my community.  This is how I will use social media to grow my business. 


Please continue to share your success stories so I can still get some great ideas!



Posted by

-- ~~~~ 

Tammy Adams
Realtor®, Associate Broker, GRI (Graduate REALTOR® Institute), SRS (Seller Representative Specialist), ABR® (Accredited Buyer's Representative), ePro

A Maricopa Agent who Works, Lives & Loves Maricopa – Go Local!

The Maricopa Real Estate Company

21300 N. John Wayne Pkwy # 101, Maricopa, AZ 85139 
Cell: 520-233-8125  / 
Fax: (855) 271-7004







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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Tammy it has been a while, nice to see you being on our "time zone" great advice. I am one of those Realtors in Los Angeles you see me commenting and responding to inquiries and it brings business. Now if I did nor respond the clients would move on to someone else, Endre

Jul 20, 2016 03:55 PM #1
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Very smart to focus on your website.  I find that if make evergreen content, it keeps giving and giving.

Jul 20, 2016 08:28 PM #2
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Tammy. So many choices, so little time! Choose wisely! Enjoy your day!

Jul 20, 2016 09:46 PM #3
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

The most important aspect of internet marketing is to build a personal website with relevalent info. Blogging alone will not work. Rather it allows curious people to redirect to your site and try to find something of interest in a private way. You also need to have listings that is of interest to curious home searchers.

Jul 21, 2016 12:27 AM #4
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Hi Tammy Adams ~ Realtor Maricopa, AZ !

It does indeed take significant time to fully focus on Social Media.  The only platform I'm active on right now is Active Rain!

We wish you great success with your blog posts and networking with other members of Active Rain!

We clicked the “Follow” button on your profile so that we will be alerted to your future blog posts and can read and comment on them, and we invite you to "follow us" - should you be interested - by clicking the “Follow” button you see underneath our photo to the left. There is no requirement or obligation for you to do so, but we would be honored if you choose to do so!

Jul 23, 2016 03:01 AM #5
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

It's what works best for you and your business that is important.  Hope it continues for you

Jul 28, 2016 10:53 PM #6
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Bingo!  Ding, ding, ding!!  You get the prize.  Community pages are important.  They can contain general and school information as well as resources.  You can also add your IDX feed for property available in that community.  Sounds like you're definitely on the right track.

Aug 01, 2016 07:04 AM #7
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Tammy Adams ~ Realtor / Podcaster

A Maricopa Agent who Works, Lives & Loves Maricopa
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