Social Media Is "Social" Marketing

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Real Estate Agent with Karen Parsons-Fiddler, Broker 949-510-2395 BRE# 01494165

 

Social Media Is "Social" Marketing

 

Active Rain has asked us to share their greatest social media success and have created a contest to make it fun. I am happy to share how I use Social Media to grow my business. It might not be what you'd expect. I think Social Media is about being social!

Of course I have a Facebook Business Page, Twitter Account, LinkedIn Profile, Pinterest....etc. I'm even experimenting with Snap Chat, but so far....eh. But my successes have not come from those accounts...at least not directly.I do watch my stats each week and see that the traffic is increasing on each page, but my direct interaction is what brings me business.

I have a number of Facebook Groups that I created and manage as well as many more that I belong to and interact with on a regular basis. One in particular, Orange County Lifestyle is growing in membership and offers fun things to do in OC. As administrator, I set the rules and that allows me to interact any way I choose. 

I have had the best success and interaction by writing posts about fun things to do in Orange County here or my personal blog and then linking to the Facebook Group. I have 3 clients this past year who have found me through that group. They interact with me, read my fun posts and then notice I'm a Realtor®. 

No direct sales...just personal interaction! Isn't that what real estate is? Personal? 

I may not utilize the full power of Social Media, I think that's a full time job, but I've found a way to communicate and connect with those in my community, and it's working. 

 

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Rainmaker
3,961,812
Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Karen Fiddler, Broker/Owner ,

You are right real estate is personal interaction and there are so many benefits from what you are doing! Communicating and connecting with your community is where business long term will come from. Congrats on the worthy featured post.

Jul 21, 2016 08:43 PM #7
Rainmaker
4,432,941
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Congratulations on the featured post. Thank you for sharing your experience.

Jul 21, 2016 09:09 PM #8
Ambassador
1,615,582
Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

My clients expect me to be on social media or they go to another agent.

Jul 21, 2016 10:07 PM #9
Rainmaker
2,887,471
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Karen, We all find our groove or sweet spots with social media and marketing. In my mind ... it should be fun.  Connecting with people is a good thing. 

Jul 22, 2016 02:24 AM #10
Rainmaker
1,307,492
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Hi Karen.  I too have nothing of direct business from social and so far not much in the way of interaction in groups either.  Someday maybe it'll be worth it.

Jul 22, 2016 02:25 AM #11
Rainmaker
855,304
Mike Bjork
SunWest Mortgage - Redondo Beach, CA

Keeping it Social definitely helps to keep the consumers' guard down.  It creates a fun atmosphere in an area that they have interest.  Once they get to know you and need your services, then (most likely) you've found a loyal client.  A wonderful way to prospect for new business.  Great job in finding what works for you.

Jul 22, 2016 04:04 AM #12
Rainmaker
2,425,078
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Karen, being social is what it is all about.  It is not how many people YOU know, it is how many people know YOU!

Jul 22, 2016 11:34 AM #13
Ambassador
3,713,512
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Karen, it's the new prospecting, and one of many ways to prospect successfully.  

Jul 22, 2016 11:38 AM #14
Rainer
180,293
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

After reading your post, I just decided to start some local Facebook groups.

Jul 22, 2016 11:42 AM #15
Rainmaker
1,614,732
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I admire you for finding the time and energy to keep up with all of that! 

Jul 22, 2016 12:54 PM #16
Rainmaker
1,375,379
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

I agree with you that using social media can be a full time job! Great post!

Jul 22, 2016 11:25 PM #17
Ambassador
4,255,901
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

You've demonstrated that you don't have to be out there just promoting yourself, or your business, on social media sites - communication and interaction with others is far more important and interesting, even if it hasn't yet led directly to new business.

Jul 23, 2016 12:10 AM #18
Rainmaker
324,145
Melissa Brown
Helen Adams Realty - Charlotte, NC
Realtor - South Charlotte NC Homes for Sale

Karen, I agree, social media should be social!  I cringe when I see other realtors promoting themselves at every opportunity on FB and Instagram.  I want clients and potential clients to be engaged with me because they have found a connection with me in my posts.

 

Jul 23, 2016 12:29 AM #19
Rainmaker
705,943
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Great post Karen Fiddler, Broker/Owner . I have the same conclusion as yours about social media. It should be integrated in the overall marketing-mix, but it's certainly not the end-all as a business driver.

Jul 23, 2016 12:50 AM #20
Rainer
42,804
Chris Kallin
SeattlebyDesign / Realogics - Seattle, WA
Broker

Social Media can be an important tool for sure, but as you point out... it's a tool for connection first and sales somewhere further down the ladder. And the best way to connect, especially with people we don't already know, is to offer value, be informative, be humorous, be insightful, etc. if you've got that to share, by all means do! You've got s great thing going. I also admire the energy you must put into it. The level of engagement you describe takes considerable effort!

Jul 23, 2016 01:35 AM #21
Rainmaker
1,019,034
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

So true.  Good for you for seeking out opportunities to maximize the personal approach! 

Jul 23, 2016 08:49 AM #22
Ambassador
4,306,997
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Karen Fiddler, Broker/Owner - it's all about being at right place at right time.

Specially with the group you have created, these social interactions already may have generated business for you - knowingly or unknowingly.

(May be, tracking should help you.)

Jul 23, 2016 03:41 PM #23
Rainmaker
503,567
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Karen Fiddler, Broker/Owner I enjoyed your blog and congratulations on the Feature!  I agree that Facebook and other social media are for FUN !!!  No one wants to be SOLD 24/7.  Why not have fun, let your hair down, be who you are, and then the people you communicate with will find value in your posts and at some point realize you are also in real estate and when they are ready or have a need ... there you are!  Love it!

Jul 26, 2016 11:26 AM #24
Rainmaker
1,558,993
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

I love this post Karen! Real estate is about building relationships, if that's our number one goal, business will follow.

Jul 27, 2016 01:41 AM #25
Rainmaker
1,506,571
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

The more people that follow your social sites, the more eyes that see your listings, thus the more potential for generated leads. 

Sep 18, 2016 04:11 PM #26
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Ambassador
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Karen Fiddler, Broker/Owner

Orange County & Lake Arrowhead, CA (949)510-2395
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