Social Media Is "Social" Marketing

Good morning Karen Fiddler, Broker/Owner ,

You are right real estate is personal interaction and there are so many benefits from what you are doing! Communicating and connecting with your community is where business long term will come from. Congrats on the worthy featured post.

Congratulations on the featured post. Thank you for sharing your experience.

My clients expect me to be on social media or they go to another agent.

Karen, We all find our groove or sweet spots with social media and marketing. In my mind ... it should be fun.  Connecting with people is a good thing. 

Hi Karen.  I too have nothing of direct business from social and so far not much in the way of interaction in groups either.  Someday maybe it'll be worth it.

Keeping it Social definitely helps to keep the consumers' guard down.  It creates a fun atmosphere in an area that they have interest.  Once they get to know you and need your services, then (most likely) you've found a loyal client.  A wonderful way to prospect for new business.  Great job in finding what works for you.

Karen, being social is what it is all about.  It is not how many people YOU know, it is how many people know YOU!

Karen, it's the new prospecting, and one of many ways to prospect successfully.  

After reading your post, I just decided to start some local Facebook groups.

I admire you for finding the time and energy to keep up with all of that! 

I agree with you that using social media can be a full time job! Great post!

You've demonstrated that you don't have to be out there just promoting yourself, or your business, on social media sites - communication and interaction with others is far more important and interesting, even if it hasn't yet led directly to new business.

Karen, I agree, social media should be social!  I cringe when I see other realtors promoting themselves at every opportunity on FB and Instagram.  I want clients and potential clients to be engaged with me because they have found a connection with me in my posts.

Great post Karen Fiddler, Broker/Owner . I have the same conclusion as yours about social media. It should be integrated in the overall marketing-mix, but it's certainly not the end-all as a business driver.

Social Media can be an important tool for sure, but as you point out... it's a tool for connection first and sales somewhere further down the ladder. And the best way to connect, especially with people we don't already know, is to offer value, be informative, be humorous, be insightful, etc. if you've got that to share, by all means do! You've got s great thing going. I also admire the energy you must put into it. The level of engagement you describe takes considerable effort!

So true.  Good for you for seeking out opportunities to maximize the personal approach! 

Karen Fiddler, Broker/Owner - it's all about being at right place at right time.

Specially with the group you have created, these social interactions already may have generated business for you - knowingly or unknowingly.

(May be, tracking should help you.)

Karen Fiddler, Broker/Owner I enjoyed your blog and congratulations on the Feature!  I agree that Facebook and other social media are for FUN !!!  No one wants to be SOLD 24/7.  Why not have fun, let your hair down, be who you are, and then the people you communicate with will find value in your posts and at some point realize you are also in real estate and when they are ready or have a need ... there you are!  Love it!

I love this post Karen! Real estate is about building relationships, if that's our number one goal, business will follow.

The more people that follow your social sites, the more eyes that see your listings, thus the more potential for generated leads.