Social Media Is "Social" Marketing
Active Rain has asked us to share their greatest social media success and have created a contest to make it fun. I am happy to share how I use Social Media to grow my business. It might not be what you'd expect. I think Social Media is about being social!
Of course I have a Facebook Business Page, Twitter Account, LinkedIn Profile, Pinterest....etc. I'm even experimenting with Snap Chat, but so far....eh. But my successes have not come from those accounts...at least not directly.I do watch my stats each week and see that the traffic is increasing on each page, but my direct interaction is what brings me business.
I have a number of Facebook Groups that I created and manage as well as many more that I belong to and interact with on a regular basis. One in particular, Orange County Lifestyle is growing in membership and offers fun things to do in OC. As administrator, I set the rules and that allows me to interact any way I choose.
I have had the best success and interaction by writing posts about fun things to do in Orange County here or my personal blog and then linking to the Facebook Group. I have 3 clients this past year who have found me through that group. They interact with me, read my fun posts and then notice I'm a Realtor®.
No direct sales...just personal interaction! Isn't that what real estate is? Personal?
I may not utilize the full power of Social Media, I think that's a full time job, but I've found a way to communicate and connect with those in my community, and it's working.