Creating a Team doesn't happen overnight.
In many cases you'll spend days, weeks, months coming up with a business or team name, logo, team contracts, and a proper business plan. A lot of these things you may already have in your head. You just need to get it down on paper. And, as mentioned in other blogs, creating your Vission, Values, and Mission statements are a crucial part of laying the foundation of a successful team or business.
Those "statements" should be something you full heartedly believe in, essentially exuding them, and can recite verbatim yourself. If you don't know your vision, values, or mission statements to the point that you can recite them from memory then you don't believe in them. So, how do you expect your team members and your customers, to believe them?... Just a thought.