The real estate industry is fiercely competitive. There's no arguing that. Many agents find it difficult to differentiate themselves. Without a limitless budget or seniority personality is key in order to get word of mouth going.
Fit Small Business has curated a list of realtors or took envoking their personality in their branding to the max, and it worked.
1. Given the suggestion by business advisor Nathan Fielder, California realtor Sue Stanford made a business of selling homes verified by a medium to be ghost-free. Little did she know, Nathan was a spoof comedian filming an episode of his Comedy Central TV show Nathan For You. That didn't deter Sue, however, and she received a lot of positive buzz. (As of this publishing, however, Sue’s website Ghost Free Home unfortunately no longer carries her name.)
If you want to see more of these outrageous ideas take a look at the full article on Fitsmallbusiness.com here
http://fitsmallbusiness.com/outrageous-real-estate-marketing-ideas/
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