Words Have Power- They Can Mean Closing the Deal or Not

There are some words that you should never use when you're trying to quote "close the deal". After all, if you use the wrong words, you can create negative emotions in the buyer. This causes them to develop fear and can raise their defenses.

Our job is to eliminate fear, not cause it. Buyers make decisions based on emotion, so we need to make sure to create positive emotions...

  There are some words I try to never use... One of these words is DEAL. Instead of the word deal try using the word opportunity. Opportunity is a more positive word, it makes people think of getting ahead. 

The word CONTRACT is another word to not use. This word should just be eliminated from your vocabulary once you become a Realtor.... it puts a buyer in a negative frame of mind immediately. Instead, try using the word agreement or even paperwork. 

SIGN is another word that should be eliminated from your vocabulary. A better word to use would be approve or authorize.

Well there you have it, the main words to not use when trying to close the deal... remember words have the power to make or break a sale at any stage... practice using the right words and you will build better and more positive relationships with your clients