LinkedIn gets 277% more leads than Facebook!
Last week we discussed the first steps for utilizing LinkedIn to generate more real estate leads for your business. Here are a more couple ways that will generate more real estate business for you. 
Step 4: Become a Media Company: Post Your Knowledge on LinkedIn.
It’s important for you as a real estate agent to remain relevant in people’s minds. But sticking your face on a billboard or bus-stop shelter is not the best or most cost-effective way to do this.
By becoming a media company: creating and sharing content that makes you likable, demonstrates your knowledge, provides value to your target audience, and does so all at the same time is extremely cost and time-effective.
Regularly post information and articles on your areas or on real estate in general. Prospective clients will not only be interested in knowing what the property taxes, shopping and entertainment options, and schools ranked highest in their desired area, but they will value and want a real estate agent who is knowledgeable as well. Create, and publish right on LinkedIn, blog posts, videos or photos sharing this type of information. Link to news stories, studies and surveys about the areas in which you sell homes.
All of this is about becoming useful to potential clients or becoming a referral source. And the more you post, the more potential clients will be reminded that you are likable, knowledgeable, and trustworthy.
Step 5: Secure LinkedIn Endorsements and Recommendations.
Research shows that positive endorsements, like those on Yelp and Amazon, influence a purchasing decision 88 percent of the time. LinkedIn endorsements are like Yelp and Amazon reviews for your real estate business and reinforce your value and reputation to your current and potential clients. Extend yourself to the connections you have worked with personally and ask them to endorse some of your skills, or to recommend your business to their connections. An added bonus: when you get an endorsement, all of your connections get a notification in their feed. This is just another way to stay fresh in people’s minds in a very positive way.
With over 1 billion annual recommendations, you need to be a part of this ‘word of mouth’ marketing strategy, since these recommendations are like referrals, you need to get as many as possible to make a difference with customers. The nice thing about LinkedIn is that there are millions of more opportunities for referrals and recommendations, so light a match and create a wildfire of business for your real estate company.
Bottom line: building your business and generating new leads is not a passive process. You need to make your presence known by being a knowledgeable, respectable, and helpful resource to your prospective clients. And, you need to actively search out your ideal clients and keep yourself fresh in their minds by creating groups for your local area and by receiving endorsement and referrals. Luckily, LinkedIn is beautifully designed to achieve both of those goals in a professional, no non-sense way. At first, trying to manage all the ins and outs of LinkedIn as a marketing tool can seem very daunting and time consuming, but don’t stress! If you extend yourself into the virtual marketplace and make your efforts early on, you will get to a point where posting and connecting with potential clients will become second nature. The dividends you invest in LinkedIn now will pay off immensely for your real estate business.
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