July Contest - How is my business plan looking?

Real Estate Agent with Keller Williams Sandpoint rain@lakeandhomes.com SP36782

Kw had a great business planning clinic in which we were asked to submit our 2016 business plan.  This months contest is to take a look at that plan and see how we are doing.  I have to admit the very first oh oh moment was when I realized I had no idea where that plan was.  My broker is great on accountability and so when I wrote to my broker with what I sure was a pie in the sky request for a copy of my business plan, she sent it back over in about 3 minutes.  Now that is an organized woman.  Thanks Marie!!!  

Hard to follow a plan you have lost or is it?  This year my plan was simple basics to raise past that ceiling we all tend to hit in our careers.  Some things have been started over and over and some I have surpassed within the 6 month time. 

Here is my 2016 plan with my current status.


Goal: More effective past client touches.
Set up google calendar with past sale clients with contact info. Will contact each one on the anniversary of their sale

This has worked very well and has increased repeat business for both listings and sales


Goal Attention to database.

Currently holds 1025 Clients
Would like to increase this to 1500 in 2016

So far at the half way point I have 1236 we will see if I make the rest

Goal: Raise the average price per sale ratio
Currently the average price per listing is $117,000
Targeting a slightly higher price point will raist the income level with the same amount of work.
Average sales price is $213,844

Goal Organizing tasks and communicating agent worth to clients
Initiate the use of the Brivity program
While I have not used this on every client, I have used it on my listings and it has been very effective to keep them up to date on our progress


Goal Blocked time
5-7am blocked out to do nothing other than answer emails.
I will block 1 hour a day 5 days a week for making calls

Emails great calls not so much. I have had to restart this 7 times.


Goal: Raise Yearly totals.

3.5 milllion in sales
This is going great and I am going to see how close I come to doubling it. 


Goal: Increase Social Networking
Use of VBS and posting on facebook, twitter, google plus and stumble upon. More consistant blogging on Active Rain to surpass the 300k point mark

Well I am not using the VBS (Anoher story in itself) but I am working harder at posting on the social networks.


This was a great contest and I hope each of you are able to look at your plans and see some great successes.



Posted by

Rain Silverhawk



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Rain Silverhawk Realtor
Keller Williams  Realty Coeur d' alene Sandpoint Idaho
120 S. Second Ave. |  Sandpoint, ID. 83864
Phone (208)  610-0011  



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Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Well thought out set of goals and nice to see you are making lots of progress.

You are the first person that I have read about using the Brevity program, glad to hear that it is of value to you.

Have a great rest of the year!


Jul 27, 2016 03:23 PM #1
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Rain Silverhawk wishing you all the best in reaching your annual goals. I am sure, with more touches with past clients, this will be an easy task.

Jul 27, 2016 03:52 PM #2
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

This has a section in my plan coveted. 

Jul 27, 2016 04:45 PM #3
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Rain Silverhawk It appears that you and your managing broker are indeed highly organized. Great post!

Jul 27, 2016 08:59 PM #4
Rain Silverhawk
Keller Williams Sandpoint rain@lakeandhomes.com - Sandpoint, ID
208-610-0011 Sandpoint Idaho Real Estate Realtor

LOL Well Sandy Padula and Norm Padula, JD, GRI NMLS#1483386 I don't know that I will go that far.  I am a work in progress but my Broker sure impressed me. Not bad for a woman that is handling 190 agents and two offices.

Jul 28, 2016 01:03 AM #5
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Very good goal and attainable results.  The $/transaction moves up with increasing home prices. Land is harder and does not sell well.

I got on your FB page. Great content.

Keep up with good work.


Jul 28, 2016 01:55 AM #6
Mark Don McInnes, Sandpoint
Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Rain Silverhawk kudos on a very impressive year thus far.  Trusting with your continued focus, on the areas you mention need improving, you will indeed surpass any of your past years in Real Estate.  You are a driven, and self motivated person that I have the pleasure of watching work hard and the positive results never far behind.  Thank you for participating with your entry. Mark

Jul 29, 2016 12:54 PM #7
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Rain Silverhawk

208-610-0011 Sandpoint Idaho Real Estate Realtor
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