Is it a good idea to abandon a "niche" when referrals keep coming?

By
Real Estate Broker/Owner CA#01772851 HI#RB21268

Am I nuts? Just because I am starting on a whole new marketing strategy in August does not mean I am abandoning the areas that I have been working before.

THAT DECISION WAS MADE FOR ME LAST NIGHT

Last night about 11:30 PM, a text came through from a past client, a first time home buyer who never thought she would be able to own her own home. She bought a "short sale" home that needed a lot of work and the bank actually made the repairs needed. That was not so usual back in the "bad old days". She felt that she was in heaven and would never move again.

Fast forward to last night and, Yes, Virginia, I answer my phone and texts as long as I'm awake. Why not?

Now she is ready to "move up" and who does she get in touch with? The one who is there for her.

NO, I WON'T ABANDON MY OLD CLIENTS NO MATTER WHAT.


 

 

Posted by

Hella Rothwell at Carmel Beach during Concours WeekCarmel-by-the-Sea Beach and Pebble Beach Golf Course California

Whether buying or selling oceanfront, oceanview, commercial or any type of real estate in Carmel, Pebble Beach, Pacific Grove, Monterey, Carmel Valley and Big Sur, I can help you. Call me and let's meet in my Carmel-by-the-Sea office in Su Vecino Court on Dolores between 5th & 6th.

Or we can just chat on the phone to discuss your real estate needs.

Are you out of the area? No problem, I often never even meet my clients. The whole transaction is handled long distance.

As an independent real estate broker licensed in California and Hawaii, I can represent you with residential real estate, commercial properties & investment opportunities.

For more information

www.HellaRothwell.com & www.RothwellRealty.com

& www.HellaHawaii.com

Member: National Association of REALTORS, California Association of REALTORS, Hawaii Association of REALTORS, Del Norte Association of REALTORS, Honolulu Board of REALTORS. Also MLS Listings in California.

 ________________________________________________________________

Hella Mitschke Rothwell (R)

Real Estate Broker/Owner/Realtor®
Licensed in California #01772851 & Hawaii #RB-21268

Tel. 831-626-4000 

Fax 1-877-822-9332

ROTHWELL REALTY INC.: Su Vecino Court, Lincoln & Dolores between 5th & 6th, Carmel-by-the-Sea, CA 93921

 

MAILING: P.O. Box 4554, Carmel-by-the-Sea, CA 93921

 
Email: HellaRothwell@gmail.com


Hella Rothwell's Facebook Page       Hella Rothwell's YouTube videos      REALTOR LOGO      Equal Housing Logo

 

Disclaimer: Hella Rothwell does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.

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Show All Comments
Rainmaker
1,917,152
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good Morning Hella - that is a good story of customer loyalty.  You would not want to abandon that.

Jul 28, 2016 01:42 AM #1
Rainmaker
2,789,865
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Hella, I think you might be nuts if you did.  Of course you will continue to take care of your past clients and all the new business that comes your way. 

Jul 28, 2016 08:52 AM #2
Rainmaker
3,204,101
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Hella during the low period of the Real Estate Market I kept asking myself why am I having a niche market of vacant land no one is buying to build...?? needless to say glad I stayed with it, Endre

Jul 28, 2016 11:07 AM #3
Rainmaker
2,189,769
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

I still do short sales from time to time, maybe 8% or 10% of my business is short sales, not like the old days. And BTW, I've never had a bank agree to do repairs and only thrice had a bank agree to reduce the price because of needed repairs. They were and still are impossible.

Jul 28, 2016 11:27 AM #4
Ambassador
2,860,063
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Hella agreed. I go to bat and then some for our clients...no matter how long it's been since they bought or sold.

Jul 28, 2016 11:40 AM #5
Rainmaker
524,954
Regina P. Brown
MBA Broker Consultants - Carlsbad, CA
M.B.A., Broker, Instructor

Way to go, Hella!  It's really rewarding to hear again from past clients.  Best of success on your transactions.

Jul 29, 2016 10:19 PM #6
Ambassador
3,982,999
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

She trusted you before which is why she called you again. What a huge compliment.

Jul 30, 2016 11:44 AM #7
Ambassador
2,303,456
Robert Vegas Bob Swetz
Realty ONE Group - Las Vegas, NV
Las Vegas Henderson Homes for Sale

Hello Hella

Very well said and don't fix something that's not broken ...

Jul 31, 2016 02:32 AM #8
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Rainmaker
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Hella M. Rothwell, Broker/Realtor®

Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea
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