Do Facebook Ads Really Work?

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Facebook Ads - Do They Work?

Do Facebook Ads Really Work?When it comes to Facebook ads, I have to admit that I've been skeptical. I've wondered if people actually pay attention to those ads. Do people really contact you based on an ad they see on Facebook? No one is looking for a Realtor® on Facebook, right?


We tell our children to be careful about what they post on Facebook. Future employers just might be checking them out to see what kind of people they truly are. Home buyers and sellers could be doing the same thing. They see your Facebook ad, click it and check out your qualifications.


Facebook ads offer a good opportunity to promote your services. Some important forethought must be given to your ad prior to launch. It could mean the difference between success and failure.  


Creating a Successful Facebook Ad

  • Set a Goal - Know what you want to achieve with your ad. Do you simply want to drive traffic to your website? If that's your goal, drill down further. Decide how many visitors you want to capture and in what time frame. What specific result are you wanting to see once they're on your site? On Facebook, you can specify your demographics and determine your conversions and ROI.


  • Benefits Over Features - Decisions are often made through an emotional connection. Talking about features over benefits in your ad garners far less clicks than when you state benefits. Let people know you feel understand their pain and have their solution. Pack a lot of punch into a few words.


  • Don't Forget the CTA - You can have the greatest Facebook ad the world has ever seen. If someone doesn't know what to do next, it will still fail. A prominently placed call to action will get far more ad clicks. Equally as important is to make sure the link associated with the CTA is specific to your ad.


  • Choose Your Headline Carefully - Grab attention with your headline. The text and images you choose should garner interest in what your ad is about. Chances are just using your name as the headline won't attract much interest. Booming Practice (no longer in practice) created an informative slideshow about creating powerful headlines. Try using different headlines and graphics to measure which ad creates the most results.


  • Landing Page - Create an ad-specific landing page. It should only include benefits and information relative to your ad. Include your powerful lead capture form. If you decide against a landing page, link your Facebook ad to a specific web page, not your website in general. If people aren't directed to what they're looking for, they will leave.

  There are a lot of factors that go into creating a successful Facebook ad campaign. Starting with this information will help you create a great Facebook ad.


Originally posted by Pamela Cendejas at Second Self Virtual Assistance


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Greg Mona
RE/MAX Platinum Living - Scottsdale, AZ
YOUR Local Real Estate and Design Resource in AZ!

Great tips here Pamela Cendejas.  I plan to attend the Facebook Webinar being put on next Tuesday via "The Rain".  We've had a Facebook business page for quite a while now, and while it seems to get good traffic and responses, I cannot say if it has brought any new business yet.  Hoping to change that soon!

Jul 29, 2016 03:03 AM #40
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Thought provoking post, worthy of the feature Pamela!   FB Ads and Boosts provide rather instant feedback: you can generate likes &, more powerfully, shares!    The specific targeting and the results graphics of the numers of people reached is rewarding information to share with sellers, since not all agents do it.

Jul 29, 2016 03:07 AM #41
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

I do FB boosts and ads from time to time. I'm amazed at the number of people who tell me they value the content I share and end up contacting me when they are ready.

Jul 29, 2016 01:01 PM #43
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I've been using facebook ads for a little while now.  I've seen considerable extra online traffic from them.  One realtor I know out here even credits his open house ad with bringing in a buyer and allowing him to double side the transaction.  I know an agency in Texas that does ads for all their new listings and swears by them (and includes their scripts in the marketing program they sell).

Jul 30, 2016 05:07 AM #44
Brien Berard
Remax Professionals Laurel MD - Laurel, MD
Maryland Real Estate Agents - Laurel Real Estate

Like much advertising, the conclusion is that for some it works, others it doesn't.

Jul 30, 2016 05:13 AM #45
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

Useful information. I've never had a fb ad, I see them often relating to real estate. Maybe I will click one to see it 'in action'!

Jul 30, 2016 11:30 PM #46
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I've played with these and so far not too impressed. I will most likely try again, but with a better plan and after some research. 

Jul 31, 2016 03:48 AM #47
Dinah Stallworth-Lewis
Priority Real Estate LLC - 800.978.4847 - Natchitoches, LA


Great tips!  I have not used FB ads, but have been thinking about using them lately.  Thanks for sharing.

Jul 31, 2016 04:05 AM #48
Paddy Deighan JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

FB ads seem to be hit or slight change can make a profound effect.  Therefore, it is important to test various ads

Jul 31, 2016 08:32 AM #49
Tammy Adams ~ Realtor / Podcaster
Maricopa Real Estate Co - Maricopa, AZ
A Maricopa Agent who Works, Lives & Loves Maricopa

The one thing we know is Facebook isn't going away any time soon so my goal is to dabble a little in this area this coming year

Jul 31, 2016 11:53 AM #50
Buford, GA
Marketing & Admin Assistant - Virtual help

I really love the specific target, demographics and the ability to block some groups of people from looking into your ad.

Choosing carefully the map areas, selecting zip codes, you can see exactly the number of people that can reach your add, the more specific your target the better.

Jul 31, 2016 01:43 PM #51
Ernest Villafranca
Better Homes and Gardens Real Estate - Oakland, CA
3923 Grand Ave. Oakland CA, 510-418-9443

Listings or open house boosts get seen with FB Boost. It's simple, quick, and not expensive.

Aug 01, 2016 01:53 AM #52
Randy Mitchelson, APR #goipm & Homeland Heroes Home Loans - Bonita Springs, FL
First Impressions are made at First Click

All you have to do is review Facebook's financial results this past quarter and you will see how successful Facebook ads are.  FB made well over $2 billion PROFIT last quarter. We are designing and managing FB ad campaigns for several clients and it's important to realize that FB is constantly tinkering and enhancing their ad platform so you need to keep up with the changes.

Aug 01, 2016 02:33 PM #53
Wesley Johnson
Option Funding Inc - Westlake Village, CA
The better you do, the better we do!

They have worked in the past for me!   I do suggest however that you follow the traffic ~  I have emailed FB over clicked ads from overseas and Bots that I did not intend to target.   In several cases I got my pennies back!   

Aug 02, 2016 11:59 AM #54
Paul Savola Real Estate SEO
Paul Savola Internet Marketing - Killeen, TX
Real Estate SEO Expert | Real Estate Leads

Great info. think it depends on your  audeince and with CPA offers and affliate it does wonders or if you're selling a book on FB ads.

Aug 03, 2016 01:27 PM #56
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Great advice!!! I think I should create a landing page for marketing

Aug 03, 2016 09:37 PM #57
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post!  I've done a FB ad before but it wasn't powerful enough and didn't have a good landing page.  The ad was different than my website, so it left people confused.  Big lesson for me!  

Aug 05, 2016 10:49 AM #58
Sharon Harris
Keller Williams Keystone Realty - Hanover, PA

I have some luck with facebook boosts. Just seem like facebook is full of ads any more and it turns off some.

Aug 08, 2016 07:58 AM #59
Sussie Sutton
UTR Texas Realtors - Pearland, TX
UTR TEXAS Realtors - Rep for buyers and sellers.

I get most of my leads off of Facebook but not through Facebook Ads. I am thinking about giving it a try. I do believe in Catchy Titles to help the reader direct their eyes to whatever I write. 

Aug 16, 2016 11:57 AM #60
Riva Gambash
Addisleigh Park, NY

As a real estate agent, if you have a new thing to offer sellers and buyers then you`ll be attractive.Just a listing is not enough.

Oct 27, 2016 06:34 AM #61
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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