Photography, A Hobby or Great Marketing Tool?
Photos sell real estate. It is a topic that has been talked about again and again... and again. There is nothing new about that concept. Good photos can be taken in a number of ways, and great photos are a must when selling homes. It is part of the job that many real estate agents embrace, and others find a complete and total nuisance. Many agents I know totally enjoy taking photos and, photography is becoming more and more of a necessity in our workflow. Why not embrace the task and learn more so that taking photos is not such a chore?
While recently traveling to Charleston, SC I found a local photography company that offered tours and tutorials together in one session (or more) that were amazing. I was able to tour a place I'd never been before AND I was able to master some new skills. Yes, you guessed it, while in Charleston, I took photos of houses, and their local landscape. It was a most entertaining way to learn new techniques with some great tips on how to shoot better photos.
Learn Landscape Photography
Knowing how to take that photos both inside and outside is a critical skill. Photos do sell homes and a great outdoor shot of the front and back of the home can attract a buyer, as that is the photo that is seen first in most listings. Professional photos are a great option, but with lower priced homes, it is not always a logical business choice. By learning how to take better photos, you keep more money in your pocket and highlight your sellers home in the best light. What I have found is that by learning how to shoot better, it becomes less of a chore. It also has opened many new options for me.
Since I share my photos of almost everything I can about the Hudson Valley, I have been able to meet tons of new people that share the joy of photography. NETWORKing is one of many reasons to learn more. Photography is a passion of many local enthusiasts that buy and sell homes.
Since beginning on this quest to enhance my skills, I have met many local people that are only too happy to "meet up" for a photo shoot. We all share info, and learn together. My sphere is growing and within that group are people looking to buy and sell homes. They are now aware of my abilities as a photographer to market a home well, and they know that I will get proper photos.
Real estate agents get business by marketing themselves and learning new skills.
The classes are fun and I get to travel while learning. I can't wait for the next classes I have in Tuscany this fall. While I'm not in my own backyard taking local shots of homes in my neighborhood, the new skill set will transfer to the next home I list. Real estate is local, and photography can be learned anywhere.
Invest in some training as you never know what opening a new door will bring.