Invest in Learning How to Shoot Great Photos!

By
Real Estate Agent with Key Properties of the Hudson Valley NYS DRE #40BO1055114

Photography, A Hobby or Great Marketing Tool? 

Photos sell real estate. It is a topic that has been talked about again and again... and again. There is nothing new about that concept. Good photos can be taken in a number of ways, and great photos are a must when selling homes. It is part of the job that many real estate agents embrace, and others find a complete and total nuisance. Many agents I know totally enjoy taking photos and, photography is becoming more and more of a necessity in our workflow. Why not embrace the task and learn more so that taking photos is not such a chore?

While recently traveling to Charleston, SC I found a local photography company that offered tours and tutorials together in one session (or more) that were amazing. I was able to tour a place I'd never been before AND I was able to master some new skills. Yes, you guessed it, while in Charleston, I took photos of houses, and their local landscape. It was a most entertaining way to learn new techniques with some great tips on how to shoot better photos. 

  Learning photography at Boneyard Beach SC

Learn Landscape Photography 

Knowing how to take that photos both inside and outside is a critical skill. Photos do sell homes and a great outdoor shot of the front and back of the home can attract a buyer, as that is the photo that is seen first in most listings. Professional photos are a great option, but with lower priced homes, it is not always a logical business choice. By learning how to take better photos, you keep more money in your pocket and highlight your sellers home in the best light. What I have found is that by learning how to shoot better, it becomes less of a chore. It also has opened many new options for me.

Hudson Valley Sunflowers

Since I share my photos of almost everything I can about the Hudson Valley,  I have been able to meet tons of new people that share the joy of photography. NETWORKing is one of many reasons to learn more. Photography is a passion of many local enthusiasts that buy and sell homes.

Since beginning on this quest to enhance my skills,  I have met many local people that are only too happy to "meet up" for a photo shoot. We all share info, and learn together. My sphere is growing and within that group are people looking to buy and sell homes. They are now aware of my abilities as a photographer to market a home well, and they know that I will get proper photos. 

Real estate agents get business by marketing themselves and learning new skills.

Boating on the Hudson River

The classes are fun and I get to travel while learning. I can't wait for the next classes I have in Tuscany this fall.  While I'm not in my own backyard taking local shots of homes in my neighborhood, the new skill set will transfer to the next home I list.  Real estate is local, and photography can be learned anywhere.

OPen new doors in "the hudson valley"

Invest in some training as you never know what opening a new door will bring.

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Rainmaker
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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Janis all good advice, personally I rather pay a professional photographer with my listings as well as a professional drone photographer...Endre

Sep 27, 2016 03:34 PM #1
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Janice- point well made. Photos of a listed home are so important but often it's not in the budget to hire a professional photographer. Rather than take and use some of the photos we've all seen on the MLS, why not learn to take them yourself!  And anytime you can network doing something you love, is a good thing! Love your photos.

Sep 27, 2016 10:04 PM #2
Rainmaker
3,448,682
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Good advice, Janice... but as photography is not in my personal wheelhouse, not likely I'll be spending time learning photography versus something else to move my business forward. I discovered a long time ago that photography is one of those things I can "farm out" and not spend time on.

Sep 27, 2016 10:09 PM #3
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Harry F. D'Elia III
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

This would be an excellent investment for all agents.

Sep 27, 2016 10:34 PM #4
Rainmaker
3,565,903
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Janis. Always great to learn a new skill. Especially fitting if it helps you business! Enjoy your day!

Sep 27, 2016 10:50 PM #5
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Anna Banana Kruchten Arizona's Top Banana!
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Janis a class like this would not only be enlightening but really really FUN! I've been thinking about this lately as I've not been taking many photos.  We hire a professional for listings but I'd still like to learn more about how to really make photos POP!

Sep 28, 2016 07:12 AM #6
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Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I never got invested in photography, just wanted to have a good enough camera to capture the image of something I liked

Oct 01, 2016 09:14 AM #7
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                                    Thank you Janis Borgueta 

Oct 01, 2016 01:43 PM #8
Rainmaker
2,146,901
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Janis - taking great photos is imperitive to sell but it is a great hobby.  I found the the Nikon School has some great classes.  I took one on creative lighting.

Oct 01, 2016 10:51 PM #9
Rainmaker
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Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Janis Borgueta - You have posted some fabulous photos. My husband has taken a hobby and made it into a profession. We will go at dawn or sunset to capture the right light.  In today's market, there is no compromise for quality photos. 

Oct 02, 2016 12:44 AM #10
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Janis, I have a course in both photography and Photoshop on the agenda for next year. It's fun - and even if I get really good at it, I think I'll still leave my listing shots to the pros!

Oct 02, 2016 05:49 AM #11
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Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Janis

I now usually hire a photographer for my listings but I sure enjoy taking all the other photos I use in my blogging, etc. I know I could get better if I took the time to learn more about my camera and how to take better quality photos. I think the networking idea is a great one - I'm going to look into that - no doubt there are some meet-ups in the area

Jeff

Oct 02, 2016 10:04 AM #12
Rainmaker
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Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

I started developing film, B&W enlargement when I was in high school. Rollerflex, Hasselblad, voigtlander. Neica(clone for Leica)  were the tools. It requires a lot more skills, knowledge of lighting, optics and was considered a high skilled profession. With digital point and shoot it boils down to photo shop and contrast software manipulation of digitized data. The optics, and calculation required to set lens iris are now transparent.  Angle and lighting is still key to success. Most do not or have not mastered the art with modern digital camera. 

Oct 03, 2016 04:22 AM #13
Rainmaker
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Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Phone camera is getting better given the lack of quality flash. For real estate it needs to be at least presentable.  I just saw a 3/2 tract home with 51 images uploaded by an amerature. 4 were dups. Three were not rotated and one can break his neck looking at it.  You put photos on MLS to attract traffic.  This is not one of them. Some are even painted certainly mislead home buyers.  

Oct 03, 2016 04:37 AM #14
Rainmaker
1,561,695
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

YES!!  INVEST in how to . . . and then . . . invest in wide angle / high def!

Great photos Janis Borgueta -- you've invested wisely!!

Oct 03, 2016 09:47 AM #15
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Janis Borgueta - wow! Beautiful pictures.

Now when it comes to real estate photography, I leave it to PRO!

And for me, personally, I surely would love to learn - one day! Hopefully, soon.

Oct 03, 2016 04:32 PM #16
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Janis Borgueta

LIC RE Salesperson
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