Ask An Ambassador: How ActiveRain Can Make You $$$

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

show me the moneyMost everyone in the Rain is an entrepreneur.  We're out there in the streets looking to pay the bills, building our futures, making short term sacrifices to achieve long term goals.

ActiveRain can help you and there are steps to make sure you get the best return for your time.  Build your presence and be effective with your time.  That's assuming you're not just here for the SOCIAL aspect of AR and would like some extra business for your time spent here.

1.  It's a fundamental, but complete your profile.  Who are you?  Where are you?  What do you do?  What's your specialty?  Tell people a bit about yourself.

2.  Keep pounding the drum about WHERE you work.  Establish your street cred with the community and the consumers who find you.  Edit your signature block to make it clear where you work.  Fill out your profile/blog sections that autopopulate your comment header.  If you don't know by now that we work in OHIO then I've massively failed.

3.  This is perhaps the most important for building your business with home buyers and sellers.  What do have that the consumer wants AND Z & R don't provide?  That is where your gold mine is located.  For us it's an extensive knowledge of patio homes and other low maintenance lifestyle home choices in the Cincinnati area.  It's what makes my phone ring.  Exploit your niche for everything you're worth.

4.  Make it easy to reach you.  Being an expert is pointless if you don't give people a way to contact you.  Make sure your phone number and email are visible.  And RESPOND when someone reaches out.

5.  Don't be a jackass.  You know the "everything I needed to know I learned in kindergarden" bit?  It's true.  Kicking sand in the faces of your fellow Rainers is a pretty stupid thing to do.  I've got a small list of Rainers that will get a referral from me when you can ice skate in the Underworld because they've repeatedly demonstrated they have no restraint or consideration for others.  If you don't play well here I'm not trusting family and friends with you.

6.  Help others.  This community is a pay it forward kind of place.  I know what I know because others helped us, so in turn I spend a fair amount of my "free" time helping fellow Rainers.  I don't do it to be top of mind for them, that's just a side perk of valuing this community.

7.  Sincerely participate in the community.  Don't be a serial commenter.  Read a post and leave a REAL comment. And DO NOT DO NOT DO NOT copy and paste someone else's work, either here or on your own sites. 

8.  Don't sweat the points.  They don't pay the bills and you can't cash them for a week on the beach.  Points come from doing the right things to build your business and relationships.  Even if you're paying full bill every month, AR is probably one of the cheapest real estate monthly expenses you have and will pay for itself MANY times over if you use it right.

9.  Choose your topics to build your business.  If you're in a big city, maybe AR referrals will work best.  But for most of us, it's the consumers.  Go back to Item 3, give the consumer what they want and can't get elsewhere.  Repeat, repeat, repeat.  Blogging isn't a quick fix, but 50 posts to your niche will trump 500 generic real estate themed posts.

10.  Blog regularly and push traffic to where you want it to go (IDX search pages anyone??). Call to action in place? 

11.  Pay attention to the lessons in the Rain.  Learn and implement.  I took way too long to adapt to the lessons right in front of me.  Once I started focusing on more pure real estate things, giving home buyers and sellers what they wanted, THAT is when our phone started ringing.  Our AR/Wordpress/IDX combo is now responsible for at least half of our 2016 business. 

Until next Tuesday, just Ask An Ambassador if you need help!

Bill of BLiz


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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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  1. Ginger Harper 08/02/2016 09:18 AM
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Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent advice!  Great post and list of ways to stay relevant, top of mind, and forming great relationships with other rainers is paramount!  

Aug 03, 2016 10:57 AM #42
Sherry McNabb
RE/MAX Grand - Katy, TX
Local Roots | Global Reach

Liz and Bill, this was hilarious....."ice skate in the Underworld". I for one, choose to play nice! Great read!

Aug 03, 2016 02:52 PM #43
Robin Hobbs
Front Gate Realty - Madison, MS

You are absolutely right! I'm an authentic user and think AR has genuinely helped me grow this past year. Users have reached out, and when I blog hyper local about a subdivision my phone rings! I've got to stay consistent. It's hard this time of year though! Posts like this are always encouraging!

Aug 04, 2016 12:00 AM #44
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi BLiz

This is most certainly a well deserved feature and something everyone who is new or newer here should read, as well as those who might not have it all together yet. Used correctly, as you have outlined, DOES reap rewards in business, and more.


Aug 04, 2016 12:07 AM #45
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I use for analytics. I love it because it not only shows me where my visitors came from (ActiveRain, Facebook, Google, etc.) but the visitors engagement on my site once they get there. I know which posts are leading to my site and which don't. It is surprising the number of people who come from my AR profile page. While we don't view that page much, it's important to remember consumers do. I am in the process of improving that page as a result.

Aug 04, 2016 01:40 AM #46
Will Nesbitt
Nesbitt Realty at Condo Alexandria - Alexandria, VA
Nesbitt Realty is a family-run brokerage.

513-520-5305 Liz and Bill SpearReal Estate Agent with RE/MAX Elite in Mason, OH.

Aug 04, 2016 03:20 AM #47
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Jan, I think there are few things this community dislikes more than artificial engagement.  Get to know people here and the site gives back.

Sherry, I like to have some fun with my blogging when I can :)

Robin, Just do the best you can to carve out some time for those subdivision posts.  They can really pay off.

Jeff, We've gained far more here than we could have ever expected.

Tammie, We've noticed that too, enormous views on the profile page.

Will, Yep, that's my phone :)

Aug 04, 2016 05:13 AM #48
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Area Real Estate

#11 helps you hone your time here & really elevate your skills. New things to learn & change up on.

Aug 04, 2016 06:08 AM #49
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Bill, you're so right and a couple of your points hit home - your gold mine and playing well with others!  I just don't believe that some people realize that what they do here is seen publicly as well so, it's a double-whammy!  They miss out on business from buyers & sellers as well as more agents than just those they are treating rudely.  Great list, Bill!

Aug 04, 2016 11:37 AM #50
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Hi, B'Liz!  Your post is on today's list of Last Week's Favorites.  Hope you enjoy the rest of your weekend!

Aug 06, 2016 11:02 PM #51
David Alan Baker Laveen & South Phoenix Realtor
HomeSmart - Laveen, AZ
Your local Expert

Your right with number 8, it really is a great investment regardless.

Aug 07, 2016 03:52 AM #52
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Lyn, There's never a shortage of new info here.  Some I look at and decline to pursue, other things are must dos.

Debe, And frankly it doesn't take too many of those "oh crap" type behaviour incidents to move someone to the permanent no referrral list.

Pat, Thanks for including us!

David, Even when we paid full price for AR, it was still a bargain compared to some recurrning charges.  And this is one place that will pay for itself many times over if we make the right choices.

Aug 07, 2016 04:03 AM #53
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

All great points, Liz and Bill Spear .   I'm going to send this link to a couple newbies that I think will appreciate it.  Thanks for the post.

Aug 07, 2016 04:53 AM #54
Claude Labbe
Real Living | At Home - Washington, DC
Realty for Your Busy Life

You suggest "until next Tuesday", but we know you are surely contributing before then.

Several good points, though a few which you wonder...really, you've got to remind people to play nice? Oh correct, in the hunt for points, fair play can take a back seat.  Thanks for the reminder.

Aug 07, 2016 01:41 PM #55
Harry F. D'Elia
Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I have returned to AR for this exact purpose to blog and to obtain new business. It works

Aug 08, 2016 12:12 AM #56
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

People have to give before they receive in retrospect. A stranger you never have met knocked on your door telling you loud "I want to sell your house".  That does not work well. If you have approached them before, people read about you they are more comfortable to work with you.

Aug 08, 2016 04:26 AM #57
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Carol, I always hope with the Tuesday AAA posts that we can provide something to either shorten the learning curve or make someone's experience here more positive.

Claude, Fortunately the ones that need the reminder are pretty small in number.  The bad news is they rarely read and heed.

Harry, This place works very well for us, so we keep on going.

Sam, We've had that happen, buyers or seller that read our posts call.  They already have decided to hire us without ever talking directly to us.

Aug 08, 2016 05:56 AM #58
Rebecca Gaujot, Realtor®
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Great advice. I had a buyer call me because he read my profile. I moved from DC to a small town... and that is what he is planning to do and use me as his Realtor as he says I understand what he is going through.

Aug 09, 2016 12:18 PM #59
Dale Taylor
Re/Max 10 New Lenox Illinois - Frankfort, IL
Realtor = Chicago Illinois Homes Townhomes Condos

Really appreciate the reminder.  Again thanks.

Aug 19, 2016 05:30 AM #60
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Rebecca, We just never know what that bonding connection point will be, but finding that common ground always helps!

Dale, You're welcome!

Aug 19, 2016 10:21 PM #61
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