Tips for Great Open Houses

By
Education & Training with Alan Kells School of Real Estate/Howard Hanna Real Estate

ERIE, PA Tips for Great Open Houses

 

Yes, homes in Erie PA will sell at open house.  Oh yes, there are the naysayers, "Open houses don't work." "Open houses are a waste of time."  And on & on.

Well, I am here to say that open houses do work if you, the agent, work smart.

Here are SMART TIPS FOR GREAT OPEN HOUSES

 

 ** Select the right property           

 

Froggy    

  •         High traffic area--not a busy thoroughfare, but popular location for your area
  •     Easy to find location--if you need ten directional signs prospective buyers will give up before they arrive at house
  •     Curb appeal--hosting an open on a property described as 'not a drive-by' won't get 'em inside the open either.  You will observe them driving by . . .  Don't waste your time.
  •      Clean, uncluttered interior
  •          Is the property priced to sell? Even an open house won't sell overpriced property
  •      Do not choose property that has been open numerous times

 ** Advertise

                                                        

Ad open        Sale   Computer

  •          Signs in front of property and directional signs placed earlier in week (if allowed by local zoning)
  •      Print media including newspaper, postcards, flyers
  •      TV Showcase of Homes  
  •      Social Media to promote upcoming opens
  •      Flyers hand-delivered to neighbors 
  •      Postcards to move-up neighborhoods

   ** Send Invitations

Would you plan a party and not invite people?  Think of your next open house as an open house party.  How might you get the word out?  Who would you send an invitation to?

Sphere

 ** Spread the News?

  • Postcards
  • E-mail
  • Internet
  • Seller--ask seller to forward flyer about their open house to all their friends & family via e-mail and social media.  

 

** Who do your invite?                                                       

 

One of the easiest and least expensive way to send invitation is by e-mail.  Create an open house database.   Send an invitation to your upcoming open houses.  Ask the recipient to forward the e-mail to someone who might be interested in the property you are holding open.  

People forward and re-forward jokes all the time.  Why not your invitation to an open house this weekend?    

  •         Neighbors--they may know someone who wants to live in their neighborhood
  •         Move-up buyers send invitations to neighborhoods most likely to move up in price to this one
  •         Target market: First-time buyers, executives, empty nesters
  •         Your buyer clients and people from past open houses
  •         Friends and family
  •         Past clients

                                                           

And you say, "My past clients have already bought or sold with me.  My family and friends aren't interested in buying or selling right now.  Why would I want to bug them about my open house?"

Well, just think who is your best "fan base"?  Past clients along with your close friends and family are already sold on the benefits of working with you.  By inviting them to each open house you are keeping your name on the tip of their tongue so to speak.  Let know you could use a little help getting the word out about your open house.

 

Most Open Houses in Erie area are held on Sunday and occasionally on Saturday or mid-week, called Twilight Open.  

House Sold

 

Upcoming Open Houses in Erie PA Search here

Map Opens

Yes, open houses do work if you, the agent, work smart.

 

Posted by

 ***************

Mary Yonkers

 

      I thought about a Real Estate career for 11 years before I made the decision to get my Pennsylvania Real Estate license in mid-80's.  

      Thirty years later I can say affirmatively that Real Estate has been a fantastic career. 

      Come join me in class soon. Mary Yonkers, Real Estate Instructor

 

With so many homes for sale in Erie PA, this is the right time to begin your career as a Real Estate salesperson in Erie, PA.

 2018 Alan Kells

 

 

 

www.alankells.com

Mary Yonkers, Real Estate Instructor

 

 
 Mary Yonkers Howard Hanna Real Estate Services in Erie, PA

          Office:  814-835-1200 or Cell:  814-881-7548

Real Estate Classes Alan Kells Schools of Real Estate in Erie, PA  1-412-967-0240 

Real Estate Career in Erie, PA  1-814-835-1200

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 08/07/2016 03:00 PM
  2. Winston Heverly 11/10/2016 12:44 PM
Topic:
Real Estate Sales and Marketing
Location:
Pennsylvania Erie County Erie
Groups:
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Tags:
howard hanna erie
real estate careeer erie pa howard hanna mary yonkers
homes for sale in erie pa
open houses in erie pa

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Rainer
479,464
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Excellent salespeople can sell anything, anywhere, even at open houses but attracting prospects to the open house is the real challenge, isn't it? Great post.

Aug 05, 2016 12:28 AM #20
Rainer
285,346
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Fail to Plan or Plan to Fail. I have always enjoyed working with agents that will do an OH. But I will not work with one that does not plan the event.

Aug 05, 2016 01:08 AM #21
Rainmaker
522,024
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

All of my listings this year have sold within 48 hours...I think I've only done one or two open houses!!! I miss them, actually like to do them!

Aug 05, 2016 05:27 AM #22
Rainmaker
365,389
Woody Edwards
First Choice Realty, Inc - Chesterfield, VA
A Realtor® Who Answers His Phone!

After reading your list of "To-Dos", I remember why I like buyers!  LOL

Aug 05, 2016 08:23 AM #23
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                                Thanks Mary Yonkers 

Aug 06, 2016 10:50 AM #24
Rainmaker
1,219,187
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Wow! Thanks Kathy Streib I appreciate the compliment.

Aug 06, 2016 11:10 AM #25
Rainmaker
3,830,537
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Mary Yonkers ,

Great tips for open houses. I know real estate is local and not every area are open houses hosted. In my area they are and if done right certainly worth the time and effort. I have sold my listing to a buyer at my open house and I always have prospective sellers coming in to me meet and even schedule an appointment.

Aug 06, 2016 10:54 PM #26
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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Hi, Mary!  Your post is on today's list of Last Week's Favorites.  Hope you enjoy the rest of your weekend!

Aug 06, 2016 10:57 PM #27
Rainmaker
1,021,679
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

We have realtors who think they can time or control the home price by listing 6 times in a row. Each time when getting an offer they decline the offer and take it off the market. Some ignorant walk in bought it after 150 days on the market and expired. If you call your self realtor you better know what you are doing as greed, marketing show you are not doing good job.

Aug 06, 2016 11:43 PM #28
Rainmaker
2,118,993
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Great tips! Congrats on being featured on both Pat and Kathy's posts today too!

Aug 06, 2016 11:43 PM #29
Rainmaker
772,992
David Alan Baker Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

Some golden rule tips here, this is a good checklist for sure.

Aug 07, 2016 03:39 AM #30
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Mary

This is an excellent HOW TO for open houses. It certainly deserved to be featured!

Jeff

Aug 07, 2016 03:44 AM #31
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Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

The buyer for each home is out there....whether it's an open house or agent visit. 

Aug 07, 2016 10:58 AM #32
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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

You have provided some excellent tips to have a good open house. The number one is to make sure you choose the right house. Not all houses are good open house candidates.

Aug 07, 2016 11:07 AM #33
Rainer
303,464
Melissa Jackson
Citiwide Alliance Realty - Weatherford, TX
Helping You Make The Right Move

Thank you for sharing these great tips. I do open houses and enjoy prepping for the right ones. 

Aug 07, 2016 02:19 PM #34
Rainmaker
1,446,348
Kat Palmiotti
406-270-3667 (MT), 914-419-0270 (NY), Broker in NY with Grand Lux Realty and in MT with (coming soon!) - Kalispell, MT
The House Kat

These are great tips - the only one I would push back on is the first one. If a seller wants an open house at their home, it doesn't matter where it's located! Making it easy to find becomes our responsibility!

Aug 07, 2016 08:39 PM #35
Rainmaker
1,219,187
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Thanks everyone for comments here.  I will visit your site

Aug 07, 2016 11:01 PM #36
Ambassador
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Robert Vegas Bob Swetz
Realty ONE Group - Las Vegas, NV
Las Vegas Henderson Homes for Sale

Hello Mary

This post should have received a Gold Star and I think maybe The God's were taking a nap, your post has been featured to the group:

Addicted to Active Rain

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Aug 08, 2016 03:09 PM #37
Rainmaker
94,324
Sharon Harris
Keller Williams Keystone Realty - Hanover, PA
Realtor

Great advice ! I have become lazy when it comes to open houses. Maybe I should re think this ?

Aug 09, 2016 08:40 AM #38
Rainmaker
669,419
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

Excellent tips ! 💚☘

Aug 10, 2016 04:47 PM #39
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Mary Yonkers

Erie/PA Real Estate Instructor
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