Admin

The Five Emails You Need to Master For RE Marketing

By
Services for Real Estate Pros

In a recent article by Fit Small Business we focused on the basics of pitching a successful real estate marketing campaign. According to a survey conducted by the California Association of Realtors about only 17% of buyers prefer to actually communicate via phone while a whopping 51% of agents communicated by phone. 

 

Why not cater to what the buyers want? In the article we discuss the 5 emails new agents should master for a triumphant real estate email marketing campaign. The first email you need to master is the welcome email. 

 

  • The first email any lead will receive is called a welcome email. This a brief, amicable and yet professional message to thank them for signing up for your email list, or ordering a free competitive market analysis from your landing page. Be sure to always tell them what to expect from future emails as well as from you as an agent.

 

 

2. The Newsletter – Educate, Entertain, and Sell

  • Besides an actual interview, there is not a better way to convey to your lead that you are a local market expert and someone they want to spend time with than an email newsletter. Email newsletters are a fantastic way to entertan, educate, and sell to your leads until they are ready to hire you. They are also the perfect way to stay top of mind with your best source of new leads; former clients who refer you to friends. Word of mouth is a power tool. 

If you want to see examples of welcome emails as well as the other 4 emails to master you can take a look at the full article on the Fit Small Business site here

Show All Comments Sort:
John Pusa
Glendale, CA

Michael Heiligenstein Excellent list of email tips for real estate marketing.

Aug 04, 2016 01:58 PM