Leverage with Facebook- Out of the Box
Many of my clients, both buyers and sellers, are also my Facebook friends. On a daily basis, on my personal Facebook page, I share fun-friend photos, food and recipes, my artwork, and cool La Quinta pics-- but I also share my closings, new listings, marketing materials ( postcards), photos of homes and neighborhoods, etc. Although I am interested in many things-- I want to remind my friends that my business is selling real estate!
I also have business pages Kathy Schowe for real estate, Kathy's Kitchen for cooking and recipes, and 365 Things to do in Palm Springs for sharing current events and promoting local businesses and news.
The key is to not bombard your followers with real estate- but don't be afraid to share your successes, and your challenges.
Keep their interest with your interests... and be interested in them!