Keep Your Listings Fresh!

By
Real Estate Agent with The Task Team of Remax Traditions

So I was on my way to a listing appointment in Moreland Hills yesterday with the window down on a FINALLY 70 degree sunny day in Cleveland, leaves FINALLY growing on the trees and the awesome smell of the Spring flowers, and it hits me!  My topic for today's blog entry!

Keep your pictures fresh on your Internet advertising!  As the foliage fills in, I will sometimes take two or three rounds of pictures to post on the Web so that the listings don't look aged.  If there's snow on the ground, take pictures and when the Spring hits and the landscaping is fresh, take them again and repost.  Buyers sometimes shy away from houses that have been on the market for a while thinking, "Is something wrong with that house?"  We Realtors know that, especially now, the surplus of inventory will cause good properties to get missed.  So here's a friendly reminder to get out the and picture your listings again if the season has changed from your current photos!

Seth

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Rainmaker
521,100
Roberta LaRocca
Simply Vegas Real Estate - Las Vegas, NV
REALTORĀ®, Broker, Salesperson, NV. Lic BS.507
Seth, That is very good advice!  You never want your listing to look old and out of season.  Glad to hear you are finally getting some warm weather in that part of the country!
May 01, 2008 02:24 PM #1
Rainmaker
1,204,819
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team
Seth, great advice!  I hate seeing houses with snow on them in the middle of the summer!
May 01, 2008 02:34 PM #2
Rainmaker
192,938
Tammy Anderson
"The Gateway Home Team" of RE/MAX Alliance - Collinsville, IL
Owens, Broker/Owner
I agree totally!  It used to be easy for me but now with 38 listings, I have my husband drive around and take new ones.  He's much better at it than me anyway. 
May 01, 2008 02:37 PM #3
Rainmaker
284,767
Gene Allen
Fathom Realty - Cary, NC
Realty Consultant for Cary Real Estate
We still have pictures with snow on the ground.  It seems agents are quite lazy.
May 01, 2008 03:00 PM #4
Rainer
6,931
Mike Wilmers
RE/MAX Heritage Homes - El Cajon, CA
Amen.  I actually saw Christmas decor in a photo on the MLS recently!  NOT a good idea.
May 01, 2008 03:02 PM #5
Ambassador
605,841
Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552
Seth, nothing like seeing a bleak listing photo with snow still on the ground...
May 01, 2008 03:37 PM #6
Rainmaker
290,032
LaNita Cates
REMAX of Joliet - Joliet, IL
I hate seeing Christmas trees or Valentine Hearts on windows or snow! I agree that agents should drive by and take a quick picture and update the MLS.
May 01, 2008 04:22 PM #7
Ambassador
997,247
Steve Shatsky
Dallas, TX
This is a great example of the type of fundamental advice that so many agents forget or overlook, yet can make all the difference in whether someone viewing it on the internet decides to call on it.  Thanks for reminding us all!
May 01, 2008 04:28 PM #8
Rainmaker
89,227
Kathy Carson
John Stewart Walker, Inc - Lynchburg, VA
Realtor, Lynchburg, VA, VA Homes - Lynchunberg,Bedford, Campbell

Seth - I agree and I have done just that on my listings.  Spring in VA is beautiful so I updated my pictures to include the blooming azaleas, dogwoods etc!

Kathy Carson, RE/MAX 1st Olympic, Lynchburg, VA

May 02, 2008 06:04 AM #9
Rainer
6,931
Mike Wilmers
RE/MAX Heritage Homes - El Cajon, CA
LaNita, Don't you think a very limited amount of Christmas decor has its benefits in the MLS in the month of December?  Or is it too much of a risk to offend someone that doesn't celebrate Christmas?  by Debbie
May 02, 2008 11:44 AM #10
Rainmaker
89,312
Lisa Broadwater
Cascade Sotheby's International Realty - Sisters, OR
GRI, CDPE - Bend, Sisters, Tumalo, Redmond
Seth - It isn't just outdated photos that drive me crazy. Old worn-out text can border on the absurd. Don't you just love reading "Hurry! This beauty won't last!" in a listing that's been on the market 247 days? Geez! It's embarassing.
May 02, 2008 11:49 AM #11
Rainer
7,177
Mike Coppney
RE/MAX Midlands Realty - Lexington, SC
Seth - I already do this.  I also update my flyers with new and different pictures every 30-45 days.  I have found it helps keep the listing fresh and my clients really feel like I am working for them.
May 02, 2008 02:38 PM #12
Rainer
45,822
Thomas McGiveron
Long Island Real Estate Market: Douglas Elliman - Medford, NY
Thomas McGiveron Lic. R.E. Broker Associate

the pics are also important themselves - check out the quality of some pics -

i love when an agent shoots a kitchen and leaves the garbage in the pic and the refridgerator with a million magnets and flyers all over it. 

or i especially love when an agent takes  blurred pic and uploads it anyway. 

 

 

May 02, 2008 02:44 PM #13
Rainer
120,567
Brenda Carus
Century 21 Zwygart Real Estate - Monroe, WI
Fresh, good quality pictures are a vital marketing tool that too many overlook.  Thanks for the reminder!    
May 02, 2008 02:57 PM #14
Rainmaker
4,432,533
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
Good advice. Good pictures are important and we do not want people to see snow on the ground in spring .
May 03, 2008 06:01 AM #15
Rainer
475
Suzanne Scharf
RE?MAX Realty Group - Gaithersburg, MD

Hello all,

I am a newby on activerain.  Can you tell me how to find out how to put my listings on here.

May 04, 2008 06:48 AM #16
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Rainer
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Seth Task

Cleveland, Ohio Area Realtor
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