GLOSSARY OF TERMS USED IN STRATEGIC PLANNING

By
Real Estate Agent with Haven Express @ Keller Williams Arizona Realty BR534744000 & BR540649000

http://activerain.com/blogsview/49321/How-to-get-where

ASSUMPTIONS are defined as statements of probable developments that cannot be predicted with accuracy, over which you may have limited control, but which may have a major impact on your ability to reach your objective.  The assumptions are essentially a definition of the environment in which you operate.  When the assumptions change, that change must be considered and integrated into the overall Strategic Plan.

CRITICAL ISSUES are issues which MUST be addressed in order to achieve Long Term Objectives and Short Term Goals.  They are hurdles that must be overcome to achieve success.

KEY DECISIONS are strategic statements defining how Critical Issues will be addressed.  Each Critical Issue identified in a Strategic Plan MUST have at least one Key Decision defined as a solution, with an appropriate time frame or deadline.

LONG TERM GOALS define what you want to achieve over the next five years.  Each Goal MUST be measurable and have a target completion date.

OBJECTIVES are the fundamentals that guide and characterize your business.  They are the "distilled essence" of you and your business.  Objectives are ongoing, without target dates. 

OPPORTUNITIES are significant situations or events which may be current or future which if exploited could benefit overall performance.

PURPOSE is a specific, brief statement that defines your "mission".  It should provide your reason for being in business - what you do and why.

SHORT TERM GOALS define what you want to achieve over the next year.  Each Goal MUST be measurable and have a target completion date.

STRENGTHS are things you do better than the competition.  They provide you with a competitive edge.  They are the reasons behind your current level of success.

VALUES are ideals and beliefs to which you commit yourself.  Values should govern your behavior and those within your organization.  In Real Estate it is essential to avoid values in business which are in conflict with Fair Housing laws.

VISION describes what you would like your business to be in the future.  It does not describe the present - it describes the future you are planning for.

WEAKNESSES are things the competition does better than you.  They may prevent or interfere with you achieving your goals.

How to get where you are going! Part 1 of 2

How to get where you are going! Part 2 of 2

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About the Authors - Updated 2018

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with Haven Express @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!

Tony Marriott - Chief Executive Officer - Haven Express @ Keller Williams Arizona Realty

Suzanne Marriott - Chief Learning Officer - Haven Express @ Keller Williams Arizona Realty

Associate Brokers, REALTORS
Haven Express
Keller Williams Arizona Realty
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Rainmaker
659,518
Randy Prothero
eXp Realty - Mililani, HI
Hawaii REALTOR, (808) 384-5645

Even your glossary of terms seems extremely focused.  I suspect your weaknesses list is quite short.

Feb 24, 2007 06:52 PM #1
Rainmaker
3,053,144
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ
Randy - I can always find a few :-)
Feb 25, 2007 03:17 AM #2
Rainmaker
659,518
Randy Prothero
eXp Realty - Mililani, HI
Hawaii REALTOR, (808) 384-5645
That is the hardest step.  Being objective enough to judge yourself and then make the adjustments,
Feb 26, 2007 06:21 AM #3
Rainmaker
3,053,144
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ
Randy - Thanks for the comment!
Feb 26, 2007 11:49 AM #4
Rainmaker
3,053,144
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Enjoyed this post and want to read more - try this one - Peacocks and Pickles for Christmas 2015!  Wishing you a prosperous and Happy New Year!

Jan 12, 2016 10:35 PM #5
Rainmaker
3,053,144
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Enjoyed this post and want to read more - visit our website  - HavenExpress.com - where all your questions about buying and selling residential real estate in Arizona are addressed!

Jan 21, 2016 11:48 PM #6
Rainmaker
3,053,144
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

May 17, 2016 12:19 AM #7
Rainmaker
3,053,144
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

May 17, 2016 12:19 AM #8
Rainmaker
3,053,144
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

May 17, 2016 12:19 AM #9
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Rainmaker
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Tony and Suzanne Marriott, Associate Brokers

Serving Scottsdale, Phoenix and Maricopa County AZ
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