If you want to blog, be consistent and run the race!

By
Services for Real Estate Pros with Agent Reputation
https://activerain.com/droplet/4TWL

CJ Hays BloggingI have a good friend who decided on a new career path 4 years ago at the age of 63. He went into a specific legal support vocation. He was at a slight disadvantage online. He had no Internet history. Being a self employed contractor, he was essentially a start-up business in a very competitive field.

To help jump start his online presence, I built him a new website in WordPress. I set up his business social network. I placed him in 50 online business directories. I taught him how to blog.

My friend had a blogging advantage. Three masters degrees. Many years working for the government. He had his hand on the pulse of the types of cases he was advising on. He is a great writer and always has something to say.

Per my training, he was writing commentary on breaking news on a weekly basis. His blog posts were being picked up by local and national media, creating high page-rank linkbacks. In some cases, page one of Google contained links for 9 media organizations and him or 9 legal organizations/courts and his posts.

He was linking back to the posts from his website to his social media accounts.

Within 90 days, he was on page one of the Google, Bing and Yahoo search results for his profession in the city he is based in. Not only was he in the top ten organically for the service he provided, but he was in the third position in what was called, the Google 7 Pack.

The bounce rate on his posts were very low and I tracked that his audience spent an average of 10 minutes on his site for each visit. His organic leads were going through the roof, which I could monitor because they all passed through me.

About 1 year into a system that was working well, keeping him busy with a profitable caseload, I noticed his leads slowed down quite a bit. I checked his search engine positioning. He had dropped to the bottom of page 2. He was no longer in the Google 7 pack. It turns out, he had stopped blogging and his activity within his business social media circles had stopped.

I asked him if he was retiring or if his caseload was so busy that he did not need any new business. His answer was that he was just too busy with "stuff". I had a hunch and went to his personal Facebook page. Just as I had thought, he had plenty of time to post at least 30 to 40 times a day on Facebook about religion, politics, environmental issues and music videos. He was not only killing his productivity in business but was actually losing friends.

The take aways from this story:

1) Blogging works. Blog about breaking news and stay consistent.

2) When you are presented with blogging as a tool to build your business and increase your online activity, don't let it become the health club membership you purchased in January. Stay with it.

3) STEP AWAY FROM PERSONAL NON-BUSINESS SOCIAL DURING BUSINESS HOURS.

4) Unless you are making enough money or are approaching retirement, stay true to the marketing systems that are working for you.

 

 

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Bob Crane 09/11/2016 01:57 PM
  2. Winston Heverly 11/17/2016 02:29 PM
Topic:
Real Estate Technology & Tools
Tags:
blogging
google
wordpress
facebook
social media
7 pack

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Rainmaker
2,189,295
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

That reminds me of an ex-husband who would move the boat every time the fish started to bite. There's a reason he's an ex. He was an idiot. You don't stop doing what works.

Aug 08, 2016 11:45 AM #6
Rainer
302,029
Melissa Jackson
Citiwide Alliance Realty - Weatherford, TX
Helping You Make The Right Move

Great concept. I'm sure I could work Breaking News in my blogging schedule.  

Aug 08, 2016 12:11 PM #7
Rainmaker
1,317,476
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

A very good post on the importance o being consistent.  It can be a challenge when things get busy.

Aug 08, 2016 12:54 PM #8
Rainer
82,179
Tina Hecht
Keller Williams Realty Atlanta Partners - Cumming, GA
Your Smart Solution

Blogging requires discipline, staying informed and producing enough material to keep your readers engaged and updated, is hard work. 

You need to have a high level of motivation too, bloggers must like what they do, if they lose interest or stop believing in their business or brand, it is very hard to continue, seems like money stopped being his motivation, and what it really enjoys for now is just the conversation in his personal page. 

Aug 08, 2016 02:09 PM #9
Rainmaker
1,403,717
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Good reminder about the need to stay consistent. Thanks for sharing!

Aug 08, 2016 10:26 PM #10
Rainmaker
984,194
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Google seems to have changed its ranking althorum again. I notice one only gets a couple of blogs on first page if one types the person's name and what he does.

As for long tailed searches I do not believe people search that way. When they are looking for a realtor w/o knowing the name they will not strike CJ Hayes for example.

 

Aug 08, 2016 10:59 PM #11
Rainmaker
2,424,079
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Run your affairs or they will run you...is what we learn here. Good posting

Aug 08, 2016 11:52 PM #13
Rainmaker
2,974,055
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

All great recommendations. And at the end of the day, anything we commit to doing consistently and well will pay off.

Aug 09, 2016 12:03 AM #14
Ambassador
1,613,518
Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I have always professed content and consistency will lead to more closings.

Aug 09, 2016 12:06 AM #15
Rainmaker
755,073
Mike Bjork
CMG Financial - Redondo Beach, CA

Great advice, CJ!  Keeping consistent is a key component in Blogging.  It's ashame that he didnt' keep away from the social issues in his social media platform.  I see it all over the social media platforms, but I try to refrain from making any comments on those posts.  Also, on that note, like a lot of others whom are on those platforms, I'm tired of seeing those posts too.

Aug 09, 2016 03:26 AM #16
Rainer
46,567
RealtyTech Inc.
Real Estate Technology and Marketing - Thousand Oaks, CA
Premium Websites/IDX/Marketing for Realtors

Really excellent story and advice. We too posted some tips/recommendations on how to build a better blog. It is so important for building your reputation and online presence - and even more so in the real estate industry.

Aug 09, 2016 08:36 AM #17
Rainmaker
177,772
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Enjoyable reading! Yay for your friend! A great testimony to blogging! Thanks for sharing.

Aug 09, 2016 12:01 PM #18
Rainmaker
809,895
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA

 

Your post shows that your advice works.  We all know that being consistent is very important.  This post shows just how important it is.

Aug 09, 2016 02:07 PM #19
Rainmaker
1,509,273
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks for the kick in the pants! I do need to get back to blogging more consistently. I'm not sure where I'll fit it in, but it needs to happen. 

Aug 10, 2016 01:51 AM #20
Ambassador
1,549,703
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

I'm trying to do a better job than I have lately. Needs to be done, it works. 

Aug 10, 2016 04:16 AM #21
Rainmaker
1,523,566
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

Hi CJ, You are right about consistency. I try to blog 7 to 10 times a week.

Aug 10, 2016 07:30 AM #22
Rainmaker
966,685
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Interesting and good for you for getting him on page 1.  Social media can steal so much time out of a day! I try to spend only 30 minutes a day on FB.  I use hootsuite to post to Twitter from AR and from Linkedin and  Pinterest.  That helps me stay off twitter.  Picking up followers there will hopefully lead to some referrals, but I'm still waiting!

Aug 11, 2016 12:01 PM #23
Rainmaker
536,476
Mark Don McInnes, Sandpoint
Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Consistency is always a spoken need for blogging.  'Stuff' also seems to be consistently mentioned as reason not to continue with marketing programs that are working.  Mark

Aug 30, 2016 12:46 PM #24
Ambassador
4,055,344
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I am a believer in consistent blogging, it does pay.

Thanks for the reminder and the excellent example CJ Hays !

Sep 11, 2016 01:55 PM #25
Ambassador
1,951,034
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Blogging is like exercise-it doesn't really work if you only do it once!

Nov 17, 2016 04:17 PM #28
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