In San Antonio questionable, misleading or completely false use of promotion of celebrity endorsements by a real estate agent or their team hit the spotlight with a the lawsuit filed this past week by retired San Antonio Spur Tim Duncan. An agent and/or his team had altered a picture of Tim Duncan and a few other celebrities to make it look like they were endorsing that particular agent and his team. The Texas real estate commission in 2015-16 has been highlighting that they are enforcing now more rigidly than ever that an agent's advertising be clear (identifying the person as a licensee and requiring that an agent's advertising be completely honest and accurate and here in the state of Texas within specific size guidelines to make sure it is consumer legible and identifiable. From my perspective this is great news.
For example for some time here in San Antonio at many road intersections we see posted signs saying that a home is worth one figure but offering to sell it for a lower figure because the property needs work. Similar signs are often posted for investment properties. None of these signs indicate that an agent is involved and yet frequently an agent is at the other end of the phone number. One local broker requests his agents take a quick picture of these type signs with their phone number and then asks his agents to then pass this information directly on to our real estate commission.
Wonder what happens? Does this happen in your market?
Clark Niblock
210 416 5940
#SanAntoniosBestRealtors
RESupermen.com
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