A Second Chance to Have Your Blog Featured

By
Real Estate Technology with ActiveRain

Depending on the day, ActiveRain will see as few as 500 blog posts written and as many as 2000+. On any given day, we will feature between 8 and 16 blog posts.

This means we most likely miss many great posts that should have, could have been featured.

Now is you chance to give that one post, (the one where as you wrote it, you just knew your name was going to be in lights!) a chance to be featured. You saw gold stars raining down from the heavens as you pondered that perfect title and fiddled until you nailed that exact closing sentence, and yet the email never showed up alerting you that your post had been featured on the home page of ActiveRain.

If we missed your masterpiece the first time around, I invite you to share a link to that post in the comment section here. Over the next few weeks, we will try to feature at least one "got missed the first time around" post each day. 

A few thoughts on what I look for when selecting featured posts:

1.    Does your title pull me in? There are 16 posts on the home page at any given time. Does our title make me want to click? Will it make others want to click? In fact, there are a thousand articles at any given time I could be reading.....suck me in to your article. Check out Headline Hacks for some of the best headline writing advice I've come across. 

2.    Is the formatting solid? Are you a master of the wall of words? Learn how to use the return key (or even shift return for a smaller line break). Consider using a slightly larger font and holding sub headers within your post, so it can be easily scanned by someone to determine if they want to read the whole thing (attention spans are short, realize this, learn to take advantage of it)

3.    Do you satisfy the other half of my brain with an image? What do they say? A picture says a thousand words. Seems like it would make sense to add one. Not only do they add to the story, they draw your readers eyes into the article. Make sure your spacing is good, with plenty of white space. This video will show you how to insert an image and wrap the text around your image while adding great white space. You'll have that professional look in no time. (Is it ironic I didn't use one here? Or is that something other than irony?)

4.    Easy on the colors! I have yet to come across a news website (of any repute) that uses anything but black (or very dark gray) fonts. I believe readers on the Internet are programmed to discount content that has text of any other color. I'm sure the purple font seemed like a good idea.....but why aren't the professional content creators using a rainbow of colors?

5.    Share a little of yourself. I'm a sucker for learning something about the author when I read a blog post. Of course, I hope to be educated. But just as important is creating a connection with your audience. Add a personal anecdote or story. It will bring your post to life. 

6.    Write interesting stuff. I know, easier said than done. But I can't tell you how many times I've been left thinking "geez, this is a great topic, I wish they would have gone more in depth". It's almost every day. After you write the first draft of your article, read it again and think to yourself "where could I expand a little bit?" Often, the answer can be found in #5. Or better yet, have someone else read it and ask them where you could have gone deeper, or what they were hoping to see but didn't.

So here's your chance to see your smiling mug on the home page. Really looking forward to seeing some of your awesome content that we missed the first time around!

Posted by

Bob Stewart
ActiveRain
408-638-1834

 

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Comments (94)

Janelle Ancillotti
Seneca Home Staging - Syracuse, NY
HSR Certified Home Stager, Syracuse, NY

Alright Bob Stewart, I accept your invitation. I was hesitant to post "3 Steps to Manifesting Your Dream Home" when I first wrote it because it was so personal to me, and I was almost glad it didn't get a feature, but I think I'm ready now, so here's my masterpiece:

http://actvra.in/4V4N

 

Aug 12, 2016 06:01 AM
Paddy Deighan MBA JD PhD
http://irstaxdebt.pro - Vail, CO
Paddy Deighan J.D. Ph.D

many aspects of the featured blogs that I was unaware of so I will keep this in mind!!

Aug 12, 2016 10:24 AM
Peter Mohylsky. BRIX REALTY
Brix Realty - Destin - Miramar Beach, FL
BRIX REALTY -DESTIN

Thanks for this opportunity.  Great post with lots of good points to consider.

Aug 12, 2016 08:06 PM
OLIVIA BRADFORD
Buford, GA
Marketing & Admin Assistant - Virtual help

I am lucky then, my first blog got featured and I am still getting messages from that blog.

I wrote from my heart and without any visuals, no picture. I think the title its what attracts people the most.

Aug 13, 2016 03:40 PM
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!
Aug 13, 2016 11:07 PM
Marilyn O'Donoghue
Long & Foster Avalon - Avalon, NJ

I accept this challenge because this is the two weeks the best of the best compete for GOLD!

http://actvra.in/4TM5

Aug 14, 2016 02:38 AM
William McIntosh
McIntosh International - , CA

Great idea Bob! Thanks.

Here once again is my blog post... (drumroll please) "It's not you - it's me" Lessons I wished I would have learned earlier in my career.

http://actvra.in/4SNl

Aug 14, 2016 07:46 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Here is one that got lots of traction. Buying Rental Property Isn't Just for Rich People.

Aug 15, 2016 12:02 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Here is a short one but you never know...short works sometimes!

Aug 15, 2016 01:48 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Hi Bob!  I hope you're doing well!  

This post from Jeanne Gregory sparked a lot of great conversation -  Maybe the Millennianls are Onto Something 

Aug 15, 2016 10:40 AM
Monte Wall
Keller Williams Premier Realty - Katy, TX
Keller Williams Premier Realty - Katy, Texas

Bob, here's one that I really enjoyed writing and just KNEW it would be featured.  One of my comments even said it should have been featured.  So here's to second chances.

You Can Thank Ann Marie

Aug 16, 2016 01:45 AM
Jason Potrzeba
Webster Bank - Providence, RI
Mortgage Banking Officer

Fingers crossed!

http://actvra.in/4m8p

The Five "E's" of Private Money

Aug 16, 2016 06:56 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Hi Bob Stewart!  This post will melt your heart - it's a newbie writer too and I'm sure that's why this post about her life-altering event changed her life.

Aug 16, 2016 01:31 PM
Debe Maxwell, CRS

Thanks, Bob!  :-)

Aug 17, 2016 06:42 AM
S. Leanne Paynter ☼ Broward County, FL
United Realty Group, Inc. - Davie, FL
Davie, Plantation, Cooper City & Weston Specialist

Bob, I think that -- aside from what you stated you look for (which I agree with, BTW) -- sometimes the likelihood of a post or question getting featured has to do with the timing of when it's published.  There are certain times of day or even certain days of the week when it seems to me you're less likely to be featured.  I attribute this to the number of active AR members who are on during the time frame when you hit the "publish" button.  I think many don't have the time to go through pages and pages of blog post titles to decide which are the best of the bunch to read... including from our list that we follow.  Just my 2 cents but I think if you publish during the "off" hours, your post ends up less likely to have many visitors... perhaps with the exception of those who have many, many more followers than the average member.  Less people reading means less people commenting on it and clicking the "like" button.

Aug 17, 2016 04:47 AM
Joy Baker

Great comment, Leanne.  What do you believe are the "off" hours?

Aug 22, 2016 01:05 AM
Foster Smith Summerville

I agree with Joy Baker ..what would you say are off hours? Late evening? Early Morning? I'm usually publishing in the early morning hours.

Sep 14, 2016 09:27 PM
Joy Baker
RE/MAX Insight - Salem, NH
So NH RE & Short Sale Specialist

Sorry I'm late to the party, but here is a suggestion for a post that I was happy with:

Winning The Race! How To Be A Successful Buyer In A Seller's Market

Aug 22, 2016 01:04 AM
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Great idea Bob Stewart and thanks for feature-worthy tips, too.

I will bookmark for future reference

Sep 02, 2016 07:39 AM
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

I'm late to this race as well, but I was curious how a blog is featured, and your article popped up. Thanks for the tips.

Sep 14, 2016 09:25 PM
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Thanks so much Bob for your insights on why a blog post might get featured.  Headlines are absolutely critical in the selection process-no doubt about it.

Jan 26, 2017 02:12 PM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Bob. I have not found the entire system equitable. Some folks are feautured every week, sometimes twice and others never see a star even when you are coaxed.

Feb 17, 2019 05:26 AM