How to get where you are going! Part 1 of 2

By
Real Estate Agent with BVO Luxury Group @ Keller Williams Arizona Realty BR534744000 & BR540649000

 Planet Earth from Space

Haven Express at Keller Williams Realty Professional Partners


Strategic Plan - Part 1

  

The importance of having a well thought out Strategic Plan for your business cannot be overstated.  It documents the destination you are striving for, and without knowing "where you want to go" it's impossible to draw a map get there!

Airplane

This two part blog post documents our Strategic Plan, with links to a glossary of terms as well as other blog posts worth reviewing on the topic.

I hope all of you reading these posts will find something, if only one thing, that sparks a thought and contributes to your success!

 

 

Binoculars

VISION

We believe that our success in real estate is a direct result of valuing people first.  We will continue to grow in Arizona, nationally and internationally and in that process will invite those who share our belief of extraordinary service to join us.  We strive to add value in every real estate transaction, to develop and maintain relationships, which create the maximum level of value for our customers through our services and performance.

 

Question Mark

PURPOSE

Our vision is to be the exception rather than the norm in the real estate industry - a company that is service oriented rather than transaction oriented with agents who are client focused, rather than deal focused.

 

ValuesVALUES

In our individual conduct and in our personal relationships, we value: 

  • Integrity and ethical behavior at all times
  • Acceptance of full responsibility and accountability for our actions
  • Direct communication that permits and encourages healthy disagreement
  • Resolving differences in a mutually supportive and positive way
  • Equal treatment of all employees, contractors and clients

In our professional responsibilities, we value:

  • Individual and team effectiveness in solving problems
  • Exceptional responsiveness to client needs
  • Quality training and commitment to personal and professional growth
  • Flexibility in adapting to change
  • Innovation, creativity, and reasoned risk taking
  • A methodical approach to problem solving
  • Responsible and creative management of all our resources
  • Excellence and continued improvement in all we do

Virtual Reality

OBJECTIVES

Growth

Achieve $30 million in annual GCI with $15 million in profits

Achieve total team of 600 members, with appropriate levels of support staff

Maintain a net profit rate equal to or better than the best world class teams in our industry

Have a comprehensive business development plan

Develop an International presence in the UK

Crystal Ball

Management

Have a management team capable of meeting our strategic objectives

Build the team based on the MREA model

Safety & Security

Have a safety and security conscious, injury free team

Administrative

Have web based, paper-free standardized cost management and financial systems

Have web based, paper-free standard operating procedures

Employees

Have a comprehensive career development program

Achieve an employee turnover rate less than 5%

Define and communicate organizational roles, responsibilities, and expectations for all employees

Fortune Teller

Human resources

Partner with a Professional Employer Organization (PEO) such as Automatic Data Processing, Inc. (ADP) to serve as our Human Resources Department

Technology


Have state of the art computers and peripheral equipment and use leading edge web based applications

Have a formal written technology development and implementation plan

Quality

Maintain zero errors and omissions claims

Maintain compliance with federal, state, local and company regulations

Tarot Card

ASSUMPTIONS

 

We rely on information collected and provided by RL Brown and Elliot Pollack, as well as industry sources and mainstream media.

 

Economy

Being based in Phoenix we rely on the forecasts of continued job and population growth to continue to drive the number of residential real estate transactions

Industry

Demand for professional, high quality, real estate services will remain strong, particularly in the market niches of luxury homes, second homes and resort properties and corporate relocation / referral relocation.

Market

That the market will at least remain stable at or near current levels, with continued growth increasing in 2008 and beyond

Competition

The competition will continue to embrace, or fail to embrace, the growth and integration of technology in the real estate industry.  Those that embrace and integrate it will survive and prosper; those that don't will eventually become extinct.  A significant number of people currently in the industry have been for many years, and will be departing over the next 5-10 years.  They are being replaced by some tech savvy new agents, but for the most part by agents who exit the business within a year.

Click here to go to The Marriott Group Keller Williams Realty Professional Partners Strategic Plan - Part 2

 

All images courtesy of "Free Google Clip Art"

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About the Authors - Updated 2018

If you are considering a Traditional or Short Sale of your home in Phoenix, Scottsdale or any location in Maricopa County Arizona, you owe it to yourself to talk with the BVO Luxury Group @ Keller Williams Arizona Realty to determine whether Tony and Suzanne Marriott are the best real estate Brokers in the Phoenix and Scottsdale metropolitan area to help you with the Successful Sale of your home.

Tony and Suzanne have personally Listed, Sold and Closed more than a hundred Short Sales with the highest list to close rate in the Phoenix Metro Area!

Tony Marriott - Chief Operating Officer - BVO Luxury Group @ Keller Williams Arizona Realty

Suzanne Marriott - Chief Learning Officer - BVO Luxury Group @ Keller Williams Arizona Realty

Associate Brokers, REALTORS
BVO Luxury Group
Keller Williams Arizona Realty
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Rainer
24,260
Heather Saul
Weichert Realtors Hoey Group - Wildwood, NJ
I am so glad this group was created.  Great post Tony.  I am printing your blog and handing out copies to everyone in my office.  Purpose is so important and I find so often forgotten. 
Mar 06, 2007 12:28 AM #17
Rainmaker
3,048,214
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ
Heather - Thanks for the comment and glad you found this useful!  Tony
Mar 06, 2007 10:21 AM #18
Rainmaker
101,773
Ray Nellum
Envision Real Estate Group, LLC. - Fort Smith, AR
Fort Smith Real Estate

Tony,

That's put together very well.  I like the aggressiveness!  I like the purpose as well.  You've got to be able to see where you are going and have a detailed plan to get you there.

Mar 08, 2007 11:18 PM #19
Rainmaker
887,654
Gail Robinson
William Raveis Real Estate - Southport, CT
CRS, GRI, e-PRO Fairfield County, CT

"The competition will continue to embrace, or fail to embrace, the growth and integration of technology in the real estate industry.  Those that embrace and integrate it will survive and prosper; those that don't will eventually become extinct.  A significant number of people currently in the industry have been for many years, and will be departing over the next 5-10 years.  They are being replaced by some tech savvy new agents, but for the most part by agents who exit the business within a year."

Well, said.  I believe this to be true and am acting on this premise in my own business.

Mar 16, 2007 03:58 PM #20
Rainmaker
3,048,214
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ
Ray - Apologies for the tardy reply - I appreciate your comment!
Mar 18, 2007 05:01 AM #21
Rainmaker
3,048,214
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Gail - sounds to me like you will be a survivor!

Mar 18, 2007 05:01 AM #22
Rainmaker
206,209
Chris Tesch
RE/MAX Bryan-College Station - College Station, TX
College Station, Texas Real Estate
Excellent Tony!  You and Suzanne rock!  It's so nice to know that planning is a part of some peoples lives!  If you don't plan to win, you inadvertantly plan to fail!!!
Mar 24, 2007 05:15 PM #23
Rainmaker
3,048,214
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ
Chris - Right on the money!
Mar 30, 2007 02:28 AM #24
Rainer
47,830
Tony Gallegos
Cognicorp Mortgage Banking Advisory - Marietta, GA
It is so important individuals as well as companies have a business plan. It is critical for real estate and mortgage professionals to realize they are their own business upon themselves. Great post.
Jul 05, 2007 07:32 AM #25
Rainmaker
612,982
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
St. Petersburg FL - CRS CIPS CLHMS RSPS

Brian Brady's post brought me here, since I missed it the months ago that you posted it.

Most of your posting didn't surprise me, but you goal of 600 agents did. Guess I've always thought of you on the front lines rather than as a broker.

To your "Industry" section, I'd add international (which you must be thinking of with your reference to the UK). I think the intersection of luxury, resort and international is the hot spot.

I thought RL Brown and Elliot Pollack might be sources I was missing, but learned from your links that they concentrate on AZ.  Oh, well.

Were you in Vail? I had hoped to see you there. 

Jul 05, 2007 11:12 AM #26
Rainmaker
3,048,214
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ
Tony - And to be nimble enough to update the plan if circumstances change.
Jul 07, 2007 03:09 AM #27
Rainmaker
3,048,214
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ
Sharon - These days finds me on the front lines, in the "boardroom", pretty much anywhere there is a need!  I agree with the International focus - CIPS in progress!
Jul 07, 2007 03:10 AM #28
Rainer
62,831
Allen C. Wright
RealtyU - Aliso Viejo, CA
NS, AHS, REPS

Tony, 

Peter Druker said "If You Cannot Measure It, You Cannot Manage It."  I think the steps you have displayed are great, but are you tracking the results of your labor ... not just transactions, but how many activities you do to get an appointment and how many new business appointments you must do to get a sale ... information like this is what drives the best business decisions I use CreateAPlan

Sep 13, 2007 06:32 AM #29
Rainmaker
3,048,214
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Allen C. Wright I was remiss in the early days - just now catching up with comments from blog posts since day 1 - thanks for the comment - hope you are still in the 'Rain!  

Oct 04, 2015 12:06 AM #30
Rainmaker
3,048,214
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Enjoyed this post and want to read more - try this one - Peacocks and Pickles for Christmas 2015!  Wishing you a prosperous and Happy New Year!

Jan 12, 2016 10:35 PM #31
Rainmaker
3,048,214
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Enjoyed this post and want to read more - visit our website  - HavenExpress.com - where all your questions about buying and selling residential real estate in Arizona are addressed!

Jan 21, 2016 11:48 PM #32
Rainmaker
3,048,214
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Enjoyed this post and want to read more - visit our website  - HavenExpress.com - where all your questions about buying and selling residential real estate in Arizona are addressed!

Jan 21, 2016 11:48 PM #33
Rainmaker
3,048,214
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

May 17, 2016 12:19 AM #34
Rainmaker
3,048,214
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

May 17, 2016 12:19 AM #35
Rainmaker
3,048,214
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Planning to sell your home in Scottsdale, Arizona?  Give us a call for a free, no obligation, consultation!  Haven Express

Listed, Sold and Closed 100% of listings taken (dozens of them) since June 2011!

Real Estate.  It's What We Do. Best!

May 17, 2016 12:19 AM #36
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