What “out of the box” tactics do you use when following up with a CMA (Comparative Market Analysis) request or other seller lead? How do you make sure you’re unforgettable?
I make the MLS (Multiple Listing Service) my good friend. I make all the great technologies serve my potential Seller Clients well.
When, for whatever reason the potential Seller elects not to list with me at the initial in person listing appointment, which is very rare, I ask permission to continue in serving them.
I explain the MLS has the ability to keep them informed on the activity of relevant properties in their neighborhood complimenting their home’s potential increased value.
I trigger a natural curiosity all Sellers have in wanting to know what homes are selling, how much they are selling for, how long on the market, and what those Sellers did to attract a Buyer.
I ask the potential Seller’s permission as to how often they’d like this information, generally offering a frequency of every few weeks to as often as daily, in the form of an email alerting them to this updated information.
I get the benefit of technology multi-tasking for me. The potential Seller learns I appreciate them, care about them, care about them being honestly informed, and it make them feel like I am serving them all the time, all the good elements of sufficient customer service.
This use of technology can be very affective when a Seller may not want to accept the truth about their marketplace. Sometimes they just need to resource themselves before they are willing to accept their home may not be worth what they think it is worth.
I learned early in my career now some 30 years ago, a picture is really worth a thousand words, or it is far better to show them something they need to know, rather than just tell them.
There are times when a listing appointment is like planting a seed. I plant the idea of how I may serve them well, and then I allow technology to work for me to show than how I will use technology to serve them well, helping me to be far more efficient in educating them while promoting Dale’s ability to serve them well.
My website http://dtaylor.illinoisproperty.com is a good reference for potential Sellers thinking about selling their home. It contains tools to help you get started with what you initially need to do to insure your home sales for the highest possible price.
I appreciate the opportunity to serve you and your loved ones.