3 Easy Habits for Marketing Slackers

Services for Real Estate Pros with Avanti Creative Group Inc.

We could all use more leads, new prospects and new opportunities to keep our businesses and careers moving forward, right?! If you regularly have that worried feeling in the pit of your stomach that you need more new leads rolling in or that you should be doing more digital and social media marketing, I have three marketing hacks that when practiced consistently, have netted me new clients and new projects immediately.

On the other hand, if you have plenty of prospects and need no help with your marketing, go ahead and move on, nothing to see here. For those of you sticking around, here are my tips for you:

  1. Say thanks at least once per day – If you can find one person to thank personally each day, it’s a great way to stay in touch with them without being salesy. I know it may sound hokey to some, but when you actually take the time each day to write a thank you note, message, or email to a client, vendor, referral partner, colleague, the generosity that you put out returns to you and creates momentum (at the very least) in your business. For example, recently a client I write for referred me to a fellow colleague. Of course I thanked my client for the referral and from that exchange resulted four new projects, literally doubling my business revenue for that month.  
  2. Post consistently on two social media pages – I’ll admit, I can be a slacker in this area! But every time I consistently post to social media I get new clients. In order to remain top of mind in your network, your peeps need to hear from you regularly and one of the best ways to do that is to post on your two favorite (read: most effective) social media outlets once per day, at least. Need ideas? Share a great post or article you’ve seen, write a humorous (tasteful) quip, write a one-line summary of what you’re seeing in the marketplace, or offer a quick tip. Above all let it be something useful, even if it’s useful for a chuckle! Let me know and I can help with some more ideas.
  3. Engage with your network daily – Take just 15 minutes per day – set a timer on your phone -  to engage with your network meaning visit your favorite social media outlets and read, ‘Like,’ and comment to other’s posts. You’ll also want to respond to comments on your posts. When people reach out to you they want to hear back from you, at least to be acknowledged so don’t leave them hanging. This is also a great way to get and keep conversations going.

Okay, you’ve made it this far, so here’s the deal…make a commitment today to put these 3 tactics to work for you for 30 days and see what happens. Don’t let the time you spent reading this post go to waste, turn it into time spent making money and building your business. Hey, chances are you’re already practicing at least one of them. Add the others and voila, you’re on your way!

Are you ready to commit? Let’s do this thing! I’ll commit to them too and let’s report back in 30 days to share the results. In the meantime, I’ll keep writing these inspiring, helpful posts and if you need any further help with your digital or social media marketing along the way, let me know.

Cheers, Melissa

**If you'd like to learn more about how I can help you grow your business with digital and social media marketing visit my website!**


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Cody Carmen
Adhi Schools, LLC - Rancho Cucamonga, CA
Market Analysis--Educational Content, Adhi Schools

Excellent article Melissa. Aside from effective writing style (the English major in me greatly appreciates that), you provided good information for people struggling with lead generation. I think your emphasis on consistency is important. It's why I'm on AR almost every day--I have goals for the platform that cannot be reached if I log on every now and then. 

Aug 17, 2016 08:00 AM #1
Victoria Ray Henderson
Buyer's Edge Company Inc - Bethesda, MD
Real Estate for Home Buyers with Buyer's Edge

Love your phrase, Marketing slackers! That was me for the first two weeks of August:) We were traveling all over Oregon having a great vacation. I completely forgot what I did for a living!

Thanks for the great advice and we wish you much success!

Aug 17, 2016 11:02 AM #2
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

I admit that I've been a market slacker this week. Not sure what I've been thinking, only working half days LOL! Must be the heat. I'll challenge myself to put your ideas into play, especially the writing cards one. I have been mailing birthday cards to ladies in my Women's Club, which may help me keep my name in their minds for future possibilities.

Aug 17, 2016 11:13 AM #3
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Lather, rinse repeat...good habits !

Aug 17, 2016 11:18 AM #4
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Staying in touch in a non "salesy" way is key.  Working in real estate is a license to be social!

Aug 17, 2016 12:55 PM #5
Tim Montague
Montague Brands - sales, marketing, sustainability - Urbana, IL
Green building advisor. Sales & marketing for hire

Well said Melissa! Generating leads is not rocket science. Keep it simple. Keep on! Service above self.

Aug 17, 2016 07:05 PM #6
Madeline Paladino
Cedar Wood Realty Group Of Worcester - Lunenburg, MA
Real Estate Sales Central Mass

Thanks for the insight! I'm new and will put these into practice!! Also, I lived in CO for 7 years... boy do I miss it!!

Aug 17, 2016 08:16 PM #7
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

I love your call to action at the end of your post for those of us that could use your help. And, your point is spot on: don't waste the time we've just spent reading your blog-rather, commit to 30 days and report back!

Aug 18, 2016 12:03 AM #8
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post!  I'm surprised that there aren't more comments here.  Great methods to stay on track and consistently respond to clients and the public!

Aug 18, 2016 03:17 AM #9
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

All tips are relevant, quick and easy to do...the kind I like!  Social media has changed our business SO much in terms of marketing!

Aug 21, 2016 06:20 AM #10
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