3 Wasteful Ways To Promote Your Open House

By
Real Estate Agent with RE/MAX Compass, formerly RE/MAX WHP 0524642
https://activerain.com/droplet/4Vc4

Every once in a while I hear of "new ways to promote an open house." To be honest, most of them are stuipid ideas. 

Here are some real life examples I've seen and heard of:

 

1.  Door knock to all the neighbors letting them know of the upcoming Open House.

Keep in mind the purpose of an open house is to sell the home, not provide the illusion of a huge amount traffic and fake interest. The only reason I would ask neighbors to come is to see if I could pick-up potential business while promoting my own. Yes, I am in the business of advertising myself, but I refuse to turn the house into smoke and mirrors. I don't need the entire street bringing their kids, dirty shoes and nosy eyeballs. They already LIVE ON THE STREET. Odds are they've been in the house! 

 

2.  A progressive open house with a pot luck dinner.

Routinely fellow agents ask if I will participate in "feeding the public" by preparing X amount of food for X amount of people. The concept is members of the public will go to a set number of houses and ultimately eat an entire meal. One agent asked if I could make pot roast or maybe get enough Chickfila sandwiches for 20. The answer was no. I want to show the home to serious buyers, not hungry, bored free loaders who are rubbing their hands together looking for dessert all while pretending to be interested. These people probably have no friends or money. 

 

3.  Hiding Coins that lead to a cash prize or trip.

I attended an open house where the listing agent "hid" a blue coin in the house. Apparently if you found it, you "had the opportunity" to win a trip to some resort in Mexico. I can just imagine Realtors flipping over cushions, tossing aside pillows and looking in the kids dresser. This idea was actually promoted on the MLS and went on for sever years. I'd push my agent through a window if he was doing this at my house. 

Posted by

 

 
Greg Nino
, Houston area Realtor®.
Helping residential buyers, sellers and tenants 7 days a week.
Available @ 832-298-8555 

RE/MAX Compass (Formerly RE/MAX WHP)

www.GiveMeMyHomesValue.com

www.EverydayHoustonHomes.Com

 

 

The information contained in this blog is believed to be reliable and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy, completeness or appropriateness for any particular purpose. All information is copywritten and the property of Greg Nino.  

 

 

 

 

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Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Actually, I've had many listings where the neighbors supplied the eventual buyers!  Also, I read that statistically a house within 6 houses of the listing up and down both sides of the street has some huge percentage chance of selling within the next three months.  I even hold a little party for the neighbors on the Friday or Saturday before the first public open.  Nothing fancy - wine and cheese.

But I've never tried to hide coins.  I'm with you on that one!

Aug 17, 2016 10:51 AM #1
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Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

For a while, some agents in our tours of homes would plan a meal at one of the houses looking to attract agents.  All it did was attract a bunch of sloppy agents that dropped food all over the carpets in the house.

Aug 17, 2016 11:12 AM #2
Rainmaker
2,856,315
Richard Weeks
Dallas, TX
REALTOR®, Broker

I think Tom Ferry, Mike Ferry, Tommy Hopkins and all the other gurus teach this.  What about a Pojemon Go at the open house?

Aug 17, 2016 09:53 PM #3
Rainmaker
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Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

The first waste is the actual Open House, IMHO.  

Aug 18, 2016 06:29 AM #4
Rainmaker
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Sonja Patterson
Keller Williams - BV - College Station, TX
Texas Monthly 5-Star Realtor Recipient for the Hou

Completely agree with #2 and who wants crumbs all over the house?  

Aug 18, 2016 01:06 PM #5
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Doug Rogers
Bayou Properties - Alexandria, LA
Your Alexandria Louisiana Agent

I stopped doing broker opens for a reason you hit on. It seems the only agents that showed up were the ones enticed by free food. The productive agents bought their own lunch.

Aug 22, 2016 11:50 PM #6
Rainmaker
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Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I agree when you you knock on the neighbors doors you are usually looking for listings !

Sep 10, 2016 12:21 AM #7
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Greg Nino

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