What Do You Think?
At my age, there is very little that offends me. Actually what I heard in this radio ad didn’t so much offend me as it did make me wonder what they were thinking.
This was an ad for a locally owned family restaurant this morning that featured what I suppose were the owner’s family.
A young boy (sounded about 8) said to the father...
“....so we don’t have to listen to your lame A__ ads anymore.”
It was followed up by the mention of a business name to which a little girl (sounded about the same age) said…
“is that the strip club?”
I had to shake my head.
I’m not a prude about those words, and I’ve also been known to have a sailor’s mouth.
But it made me wonder who they were targeting with this ad.
Were they pandering to their target market? Ron and Alexandra Seigel have cautioned us about our branding and its lasting effects.
Did they think it was cute?
Or...am I out of sync with today’s new world?
What do you think?
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