Social Network Platforms | Is Twitter Tardy to the Party?

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Twitter Triumphs

Battle cries are sounding. Social network platforms are warring for their fair (or not so fair!) share of users. Instagram recently released its new Stories feature, a near carbon copy of Snapchat. But is Twitter tardy to the party? Here’s the scoop:

Instagram Throws the First Punch as Social Network Platforms Battle for the Crown

Computer throwing punches at a man

Instagram straight up copied Snapchat’s concept. Facebook's spawn now features Stories.

Instagram Stories are live 10 second posts that vanish in 24 hours. The new update offers pens for drawing and other Snapchat-like features. However, Instagram’s target is a more mature audience.

In slight contrast, Instagram omits the funky filters for which Snapchat is known.

Then, Instagram faced the backlash for its bold betrayal of fellow social network platforms.

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The Social Slam: Instagram's Backlash

Instagram took a hit from the general social networking public. Users far and wide posted ruthless memes and text-based protests against Instagram’s down and dirty tactics. But that didn’t stop Instagram Stories from pulling traction among its target audience. Instagram Stories are holding their own, in spite of their morally-lacking methods. As the dust settled, Twitter announced its latest update: Twitter Moments.

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Twitterpated Peeps

Social Network PlatformsThe competition is fierce among social network platforms. Twitter wasn’t about to sit back on its haunches while Instagram stole the show. As a matter of fact, Twitter recently rolled out its new feature: Moments.

Comparatively, Twitter is showing much more respect for authenticity and fair practices than Instagram showed. Twitter Moments is less of a filtered, pen-drawn, elementary approach to sharing stories. On the contrary, Twitter’s aim is more direct with focus on informative, conversational, timely, trendy, and content relevant to current events.

While Instagram and Snapchat were duking it out, Twitter wasn't resting on their laurels.

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Lightening Speed

Twitter’s new Moments feature focuses on curating content. Tweets, Vines, and Periscope content appear grouped by subject matter.

Twitter gathers up the goods on current, cultural, sporting, local, and other events and activities. Moments then presents that content in a neat, tidy fashion at lightening speed. But how is this different from hashtag happiness?

Twitter Moments eliminates the users’ need to search for mainstream topics. With the tap of a lightening bolt icon, users can access what they want. Twitter Moments are real-time, fast-loading displays of videos, images, tweets, and other social media content.

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Summing it Up

Snapchat was onto something. Instagram knew it. In a scandalously shady way, Instagram tried to cannibalize Snapchat’s social savvy. Twitter wants in on the fun, but isn’t willing to compromise its integrity.. Twitter Moments capitalizes on the need for speed in social networking, without stepping on the toes of other social network platforms. While Twitter may be tardy to the party with its release of Moments, the integrity of their unique approach may just win them favor in the public eye.

Twitter Triumphs

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Lori Ballen

Digital Marketing Strategist
Ballen Brands - Helping Business Professionals Rise Above the Noise.

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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Lori,  Always interesting blogs by you.  Hope you have a great weekend


Aug 19, 2016 03:08 AM #1
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Lori Ballen

Digital Marketing Strategist
Find Out what Your Home is Worth

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